The document discusses the importance of language for businesses in a global economy. It provides statistics showing that the majority of consumers prefer to use websites and conduct purchases using their own native language. For example, 72% of consumers spend most of their time on websites in their own language and 52% only buy from websites with information in their language. The research was conducted by surveying over 2,400 consumers across 8 countries. It emphasizes that language matters for global companies seeking to engage international customers.
1. I N A G L O B A L E C O N O M Y
L A N G U A G E
M A T T E R S
A P R E S E N T A T I O N B Y T A T I A N A R E Y E S F O R
S G G C O N T A C T C E N T E R
2. S G G C O N T A C T C E N T E R . C O M
Don't assume that
your potential
buyers "probably
speak English".
Even if they do,
reseach shows that
potential buyers
prefer to purchase
in their own
language.
3. l a n g u a g e
m a t t e r s
72% of consumers
spend most, if not all
of their time, on
websites that are
published in their
own language.
S G G C O N T A C T C E N T E R . C O M
4. l a n g u a g e
m a t t e r s
52% of international
buyers only buy from
websites where the
information is
presented in their
own language.
S G G C O N T A C T C E N T E R . C O M
5. l a n g u a g e
m a t t e r s
People with low or no
English skills are 6
times less likely to
buy from
Anglophone
websites.
S G G C O N T A C T C E N T E R . C O M
6. l a n g u a g e
m a t t e r s
85.3% of people feel
having prepurchase
information in their
own language is
critical when
purchasing financial
services.
S G G C O N T A C T C E N T E R . C O M
7. l a n g u a g e
m a t t e r s
56.2% of buyers say
having information in
their own language is
more important than
the price of the
product.
S G G C O N T A C T C E N T E R . C O M
8. a b o u t t h e
r e s e a r c h
The American Common
Sense Advisory surveyed
more than 2,400
consumers in eight
countries. The results
were published in the
Harvard Business
Review.
S G G C O N T A C T C E N T E R . C O M
9. a b o u t t h e
c o m p a n y
SGG Contact Center has been
delivering a worldclass,
culturallysensitive customer
experience with native speaking
agents in Portuguese, Spanish
and English since 1993. We
create customercentric bespoke
solutions that increase customer
engagement, loyalty, and
conversion.
S G G C O N T A C T C E N T E R . C O M
10. a b o u t t h e
a u t h o r
Tatiana Reyes speaks 4
languages and has traveled to
46 countries and counting.
She is passionate about
helping global companies
connect with Brazil and
beyond as the Business
Development Manager at
SGG Contact Center.
S G G C O N T A C T C E N T E R . C O M
11. c o n t a c t
Tatiana Reyes
Business Development Manager
SGG Contact Center
(786) 509 6422
tatiana.reyes@sggcontactcenter.com
S G G C O N T A C T C E N T E R . C O M
12. f r e e b i e Get a FREE translation
(up to 100 words) in
Portuguese, Spanish,
or English when you
mention this
presentation.
S G G C O N T A C T C E N T E R . C O M
13. S G G C O N T A C T C E N T E R . C O M
thank you!
gracias!
obrigada!
