This is the presentation from a webinar we presented on 7/22/09. Our goal was to help illuminate the means to breaking through all of the financial noise and presenting a compelling opportunity to the investment community that will get noticed. In short, how we approach IR today. Please feel free to contact us to learn more about our firm and how we can help you reach your IR goals. For a recording of the presentation click: http://target3.com/resources.php

1. Reaching Your IR Goals
in Today’s Changing World
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©2009 Target 3 Communications

2. Reaching Your IR Goals
in Today’s Changing World
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©2009 Target 3 Communications

3. How do I get noticed,
attract new investment
investment,
and keep investors loyal?

4. The right message
To the right people
The right way
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5. Crafting your
message

6. Perfect your
story

7. Make it
compelling

8. Most goals: 894 in 1,487 games
Most goals, including playoffs: 1,016 in 1,487 regular season and 208
playoff games
Most goals, one season: 92 in 1981–82, 80-game schedule
Most goals, one season, including playoffs: 100 in 1983–84, 87 goals in
74 regular season games and 13 goals in 19 playoff games
Most goals, 50 games from start of season: 61 in 1981–82 (October 7,
1981 to January 22, 1982, 80-game schedule) and 1983–84 (October 5,
1983 to January 25, 1984), 80-game schedule
Most goals, one period: 4 (Tied with 10 other players) February 18, 1981
Most assists: 1,963
Most assists, including playoffs: 2,223
Most assists, one season: 163 in 1985–86, 80-game schedule
Most assists, one season, including playoffs: 174 in 1985–86, 163
assists in 80 regular season games and 11 assists in 10 playoff games
Most assists, one game: 7 (tied with Billy "The Kid" Taylor) done three
times -- February 15, 1980; December 11, 1985; February 14, 1986
Most assists, one road game: 7 (tied with Billy Taylor) December 11,
1985
Most points: 2,857 in 1,487 games (894 goals, 1,963 assists)
Most points, including playoffs: 3,239 in 1,487 regular season and 208
playoff games. (1016 goals, 2223 assists)
Most points, one season: 215 in 1985–86, 80-game schedule (52 goals,
163 assists)
Most points, one season, including playoffs: 255 in 1984–85; 208 points
in 80 regular season games and 47 points in 18 playoff games
Most overtime assists, career: 15
Most goals by a centre, career: 894
Most goals by a centre, one season: 92 in 1981–82, 80-game schedule
Most assists by a centre, career: 1,963
Most assists by a centre, one season: 163 in 1985–86, 80-game
schedule
Most points by a centre, career: 2,857
Most points by a centre, one season: 215 in 1985–86, 80-game schedule
Most assists in one game by a player in his first season: 7 on February
15, 1980
Highest goals-per-game average, one season: 1.18 in 1983–84, 87 goals
in 74 games
And persuasive Highest assists-per-game average, career (300 min.): 1.321 -- 1,963
assists in 1,487 games
Highest assists-per-game average, one season: 2.04 in 1985–86, 163
assists in 80 games
Highest points-per-game average, one season (among players with 50-
or-more points): 2.77 in 1983–84, 205 points in 74 games
Most 40-or-more goal seasons: 12 in 20 seasons
M t ti 40 l 12 f 1979 80 t 1990

9. Some tools are
essential

10. Traditional Investor
Materials
•Company positioning statements
that resonate with investors
•Press release campaign that tell a
story, with each news event simply
another chapter. Timing to address
investor concerns as well as
business, technology concerns
•Corporate Strategic Profile includes
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the information an investor wants to
decide to make his first investment
• Investor PowerPoint Presentation
•Investor Section of the website
Comprehensive
Easy to navigate
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Keeps you on the company website

11. New Media
Investor Tools
• Twitter – For quick alerts.
• StockTwits - Twitter for traders
• Seeking Alpha – Blog aggregator;
ex-analysts
ex analysts use it; 4 million users
per month, 25% are institutions
• Wikinvest – Financial portal of
Corporate Profiles
• Slideshare – Share your IR
presentation
• Docstocs – Share your annual
report, etc.

12. Your investor is out there

13. How to connect?

14. Define your target
investors
i t

15. Database targeting

16. Communicate the Message

17. Trade & Mass
Media Publications

18. Current business
participants

19. Conferences

20. Roadshows
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21. Virtual Investor
Presentations

22. Web 2.0: Massive
IR Opportunities

23. ubiquitous online
finance tools

24. Seeking Alpha: exchanging
financial information

25. Timely
information

26. Share your
information
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27. Execution is
c uc a
crucial…
…Always focus on
investor expectations

28. Err on the side of
transparency

29. Keep your story
moving

30. Reach your IR goals

31. In sum, focus on
sum
The right message
To the right people
The right way

32. Our team:
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Dedicated to achieving
your IR Goals

33. Case study

34. THANK YOU!
Jeff Lippert – Managing Director
jeff@target3.com
Jerry Cahn – Managing Director
jerry@target3.com
31 East 32nd St – 3rd Floor
New York, NY 10016
800-493-1334
800 493 1334
www.target3.com
target3irblog.blogspot.com
target3irblog blogspot com
Twitter: Target3IR