This document describes MySchool.ua, an educational social network in Ukraine. It has over 100,000 users and is growing by 10,000-20,000 users per week. The network aims to facilitate communication between parents, teachers and students and help address issues like juvenile delinquency. It compares itself to the Russian platform Dnevnik.ru but claims to have additional functionality. The document provides details on the network's features, user base potential, revenue sources, investment needs and plans for foreign expansion.

1. MySchool.ua
educational social network
Started launching in Ukraine in September 2012
There are more than 100 000 users
Weekly increment composes 10-20 000 users

2. Problems which we are solving
• Hard-working parents
• No dialog between parents, teachers and children
• Juvenile delinquency
• No control over children's profiles in the open social networks
• Computerization of education is an inevitable process
MySchool.ua can be compared with Dnevnik.ru, but we are much better
• In the nearest future in the majority of the countries of the world all of
educational business-processes will be implemented through the Internet
• Nowadays in the educational system there are ten different ways of pupils’
control like sms, online-library, check-in & check-out system control,
school schedules etc.

3. What is MySchool.ua?
Briefly:
MySchool.ua is like Dnevnik.ru in Russia.
We are a bit different, somewhat worse, somewhat better. But all together we
are the same.
We are a very young system. But about ten schools joined us after they have
applied the Ukrainian version of Dnevnik.ru
In detail:
MySchool.ua is an Internet site on the cloud. It is created for managing educational processes and for all the
participants of educational processes. It is made for pupils and their parents, teachers, school government and
principals.
MySchool.ua is being developed since the end of 2010. About $500K has been invested.
There are more than 300 functional web-pages. About 10% of them have standard social network functionality.
In the main functionality and in the key points we are ahead of Dnevnik.ru
Secret sauce:
Yes, we have a secret recipe
We have a few potent know-how, which are very critical for conquering our competitors.
Important thing is that there’s no chance for copying these know-how, at least in Ukraine.

4. Competitors
functionality
comparison
www.isuo.com.ua
Our research (August 2012)
Based on competitors web-sites and other
system users’ interviews
MySchool.ua is in the right column
Shodennik.ua (Ukrainian localization of
Dnevnik.ru) is in the middle column
Representative of Shodennik.ua disagreed to
this table, but he wasn’t able to demonstrate
any arguments in reality
So this research is based on the our users’
access into their system and their current
users' interviews

5. Ukrainian market value
There are 14 000 000 potential users of MySchool.ua in Ukraine
We are very interested in foreign markets. There are about
10 our competitors
In Ukraine
Schools 19 900
Teachers 509 000
Pupils 4 290 000
Parents ~ 4 000 000
Grandparents, cousins, uncles and other relatives ~ 3 000 000
High schools 845
Students 626 500
Kindergartens 16 078
Children before 7 years old ~ 3 500 000
Their parents ~ 2 000 000
Source:
http://osvita.ua/school/news/28288/ http://dt.ua/SOCIETY/scho_pochim_statistika_i_yakist_nashogo_zhittya-107441.html

6. Functionality of MySchool.ua
The key features are:
• School schedule, grade - book;
• Check-in and check-out for each pupil in the school;
• Progress of doing home-works and tests by scholars. Teacher can check the results
immediately after the tasks are done.
• Reports for the school director and for the educational managers like the chief of region
department or district department
• BookStore (like AppStore, but only for online education content)
• Multimedia online library
• SMS-service
• Tutor searching service
• Managing for the school library
• Using motivation through different competitions

7. Where is the money?
The key point is the auditory return to the site 6043 UAH (~ $750 )
per 1000 users/month
every day. How it should be monetized we will 25 30 5
find out/oversee 200
200 100
400 1500
Nowadays we get
• More than 10 suppositions as for Profit features
• Games are not included
We have 3 main Profit sources:
2333 1250
– One of them is confirmed by us
– One of them is confirmed by disappearing
competitors
– One of them is confirmed by Russian market

8. How is social networks capitalization counted?
Different methods but everything concerns each user
Users Company Income One user
(*without bots) capitalization User/month capitalization
Facebook 900 000 000* $46 mln $0,24 $50
LinkedIn 161 000 000 $12,8 $0,39 (2011) $69
(2012) mln(2012)
Vkonkakte (2011) 75 000 000* $2 mln $0,26 $26 (2011)
Odnoklassniki 135 000 000 $0,19 $30-40
MySchool 14 000 000 (?) $140-$420 $0,23 (?) $10-$30
mln
Expected Profit of MySchool.ua is $0,35 per user/month (out of our tоp 10 services)
Our proven income (~ $ 0,35) is comparable with social networks such as Odnoklassniki and Vk.
So, MySchool.ua capitalization can be calculated by the same method:
14 mln. Users X $30 for each = $ 420 000 000 mln.

9. Project capitalization
In general average capitalization in social networks is
30$ per user.
The prediction is from 4 till 14 millions users in Ukraine
Our expected capitalization is
from 4,0 mln. x $30 = $ 120 000 000
till 4 mln. users * $30 = $ 420 000 000

10. Investments necessity
At this moment about $500 000 has been invested
For current round we are looking for $600 000
Investments are required for:
1. Accelerate functional development ($240 000 for programmer salaries per one year)
2. System launching ($120 000 for business trips, exhibitions, etc.)
3. Foreign markets expansion ($180 000 for business trips, exhibitions, marketing.)
4. Others ($50 000)
For the next round (in the 2nd half of 2013) we will need $2 000 000 - $5 000 000

11. Contacts:
Yaroslav Maxymovych–
project founder, investor
Ph.D., 16 years’ experience in the IT-technologies
More than 10 investments in the mobile and
WEB-based projects
http://ua.linkedin.com/pub/yaroslav-maxymovych/9/869/967
Lviv, Ukraine
mobile: +38(096) 359 99 99
tel: +38(032) 244 44 99
e-mail: yaroslav.maxymovych@gmail.com
skype: Yaroslav.maxymovych
MySchool.ua team consists of 12 people

12. Other projects invested:
WEB PROJECTS :
MySchool.ua - free social network for school. Searching investment for Stage A, and partnership
for launching at worldwide.
Banner.ua - advertising network
Kartinka.net - advertising over pictures on the web-site
HotelsBooking.com.ua - booking in Ukraine
MOBILE PROJECTS:
WithMyFriends.org - Check-in on the moving vehicles, such as train.
QRTaxi.com.ua - One-click order the taxi by smartphone.
OTHER, LOCAL PROJECTS:
Oceni.ua - price comparison
BezGmo.ua, BezGmo.ru – on-line food store
StranaPrizov.ru - advertising platform, daily/weekly prizes for "Like".