Launching a business is always exciting and challenging. Launching an e-commerce store is even more special because upward of 85% of the new e-Commerce stores started in 2016 were started by small businesses, and the trend is here to stay. source <> http://www.ecbilla.com/blogs/how-to-get-100-customers-for-an-ecommerce-store-in-one-week.html

1. How to get 100 customers
for an eCommerce store in
one week?
Launching a business is always
exciting and challenging. Launching
an e-commerce store is even more
special because upward of 85% of the
new e-Commerce stores started in
2016 were started by small
businesses, and the trend is here to
stay.

2. I am going to take the example of
launching an online apparel and
cosmetics store and explain the
step-by-step process of getting a 100
customers in just the first week of the
launch.
Having a solid pre-launch strategy is
one of the keys to the success of your
online store.
Pre-launch activities:
1) Writing is a verb. Blogging is
an emotion.
Start blogging about six months
before the launch of your online store,
creating engaging content that will
attract your target audience. In the
case of online apparel and cosmetics

3. store, you can create content about
the latest trends in fashion, DIY
makeovers to try out and tips on how
to dress up like a pro for the next
weekend party. Content creation is
time consuming but it will reap rich
rewards in the longer run.
2) Let's get social.
Social media platforms like Facebook,
Twitter, Instagram and Pinterest can
be extremely handy when promoting
your content and your product.
Create visually beautiful ads with

4. witty and humour filled copy lines to
promote your content. Most of the
social media platforms allow you to
choose the demographics of your
target audience to display the ads,
including their age and interests.
They even help you target the
followers of a similar store run by a
competitor.

5. 3) From readers to subscribers.
I'm sure you must've seen small
pop-ups on blogs asking for email
address like the one below. Well, it's
time to get one on your blog too.
Notify your subscribers whenever a
new post or video goes live to
increase the returning traffic. Include
a social sharing button in your
newsletter to increase the new traffic
to your blog.
4) Can't spell 'successful online
store' without SEO.
The sales conversion will be high from
organic traffic, so it is important to
build SEO into your content strategy.
Don't stuff your webpage with
targeted keywords. Instead, put out
good quality educational content and

6. work on effective backlinks. It will be
tough and time consuming, but will
scale as you grow, and it's worth it in
the long run.
Launch activities:
5) Hold a sale. Give a free sample.
Stay Awesome.
You are done with all the hard work of
creating a buzz around your website.
On the launch day, send an
announcement to all those who have
subscribed to your blog. Run visually
stunning ads of your products on
Twitter, Facebook and Instagram.
Most importantly, hold a 'Launch day
sale'. Don't just offer discounts,
instead consider giving away a free
stylish t-shirt with minimal branding
that your customers would love to

7. sport outdoors.
6) Measure and engage website
visitors in real time.
It is easy to get carried away with all
the buzz happening around the
launch of your website. But it is
critical that you measure your
website's key metrics like traffic, its
source, unique page views, new
visitors vs returning visitors, shopping
cart abandonment rate and
purchases. It is also important to
engage your visitors, say through live
chat. You can use a tool like Zoho
SalesIQ that combines live chat,
website visitor engagement and
analytics, to identify and reach out to
the best prospects visiting your online
store and increase your sales.

8. Post-launch activity:
7) Referral programs are great.
Positive word of mouth, customer
reviews of your products and referrals
are the best way to get the word out
on your store. Always follow the
two-way traffic system, wherein both
the referral and the beneficiary are
rewarded a coupon or points to be
used during their next purchase.
Referrals will be a major source of
new sales.