The TapSense vision of retail, technology and the convergence of physical, mobile and digital.

1. The Future of Retail
TapSense # 1 Platform for Mobile Marketing
By Gregory Kennedy, VP of Marketing

2. The 19th Century Introduced Mass Production

3. And The Consumer Society Was Born

4. Retailers Quickly Embraced Marketing

5. The Industry Continued to Evolve

6. And Grow

7. Post WW2 The Car Changed How We Live

8. It Also Brought Destination Shopping Malls

9. Today Retail is a $15 Trillion Industry (26% of GDP)

10. It’s Something We All Experience

11. And Enjoy

12. Other Innovations Emerged in the 19th Century

13. The Telegraph Connected the World

14. Soon the Telephone Emerged

15. It Evolved As Well

16. It Evolved Significantly

17. The 20th Century Saw it’s Share of Innovation

18. Computing Transformed Everything

19. Now it’s All Converging Into One Device

20. ―A whopping 56% of all of Fab’s
revenue in the U.S. was via our
mobile apps on Christmas in the
U.S. — a new single day record.‖
Jason Goldberg,
CEO of Fab

21. ―Mobile sales for Amazon.com
Inc. will reach $4 billion in mobile
sales in 2012.‖
Internet Retailer Research
The Mobile 400

22. ―eBay mobile finished [2012]
with $13 billion in volume – more
than double the prior.‖
John Donahoe,
CEO of Ebay

23. 350 Million iPhones Shipped Globally
0.00
10.00
20.00
30.00
40.00
50.00
60.00
Q3
'07
Q4
'07
Q1
'08
Q2
'08
Q3
'08
Q4
'08
Q1
'09
Q2
'09
Q3
'09
Q4
'09
Q1
'10
Q2
'10
Q3
'10
Q4
'10
Q1
'11
Q2
'11
Q3
'11
Q4
'11
Q1
'12
Q2
'12
Q3
'12
Q4
'12
Q1
'13
Source: Apple

24. 120 Million iPads Shipped Globally
Source: Apple
0
2
4
6
8
10
12
14
16
18
Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '12

25. Source: NetMarketShare
Over 61% of Mobile Traffic is iOS
62%
22%
9%
2% 2%
3%
0%0%0%0%0%0%0%0%0%
Safari
Android Browser
Opera Mini
Chrome
Microsoft Internet Explorer
Other

26. 0
100
200
300
400
500
600
700
800
Source: Google and Apple
Even With More Android Devices Shipped
750 Million
500 Million
Android iOS

27. In Q1 2013 81% of TapSense 2013
Impressions Are From iOS
Source: TapSense
0% 0%0% 0%
Q1 2012 Q1 2013
iOS, 61
Android, 49
iOS, 81
Android, 19

28. Why iOS is Great for Retailers
Affluent Demographic
iPhone Avg annual household income $105,200 (Forrester)
Live in US
80% of iPhones are sold in the US (Apple)
Active Shoppers
88.3% of 2012 Black Friday tablet shopping from iPad (IBM)

29. Impulse Buying
Happy Hour
Ease of Use
From Ecommerce to Mcommerce
Push Notifications
Time of Day Based Promotions
Touchscreen Device Intuitive

30. The PC is Officially in Decline
Sales Drop 14% in Q1 of 2013
Source: Needham and IDC
Nearly 1 million iPads to U.S. schools in the 3rd quarter 2012

31. iPad is The Ultimate Convergence Device
50% of inflight wifi traffic is from iPads (Gogo InFlight)
40% of mobile ecommerce website traffic is from iPads (Monetate)
Avg order value in ecommerce is higher on iPad than PC (Adobe)

32. The Tablet is the Future of All Retail

33. Even in Physical Stores

34. Which There Will be Less Off

35. Mall Investment at 35 Year Low,
Vacancy Rates Near All Time High
Source: Reis and CalcualtedRiskBlog

36. Storefronts Will Transform

37. Digital to Physical

38. Mcommerce Everywhere for Everyone

39. Takeaways for Retailers
A Focus on Brand and Channel Creates Differentiation
Mobile to Physical Retail Innovation Big Opportunity
Provide Tools to Help Facilitate Peer to Peer Selling
Marketing Platform Implementation Key to Future Success