TapSense - Email beats the pants off social

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For Retail, Email Still Beats Pants Off Social
When it comes to shopping,
consumers still prefer to learn
about promotions via email.
After search engines, email comes
in at No. 2. And 40.6% of people
choose email as a tool when they
shop, compared to only 27.3% for
social networking sites.
- Millward Brown
http://www.mobilemarketer.com/cms/news/research/16163.html