Tapit recently had the privilege of being invited to speak about the state of the NFC landscape at law firm Gilbert & Tobin located in Sydney. If you wish to learn more about Tapit, NFC or this presentation please feel free to email contact@tapit.com.au

1. Insert dramatic heading
about NFC here
Tapit
Gilbert & Tobin Event 2013

2. Why am I talking tonight?
Australian start-up founded in 2011.
Global leader in information delivery using NFC.
Offices in New York, Sweden, France, Japan,
Sydney, Dubai & Vietnam.

3. So you’ve heard about this NFC thing?
Never F**king Coming
Not For Commerce
Nobody F**king Cares
Near Field Communications

4. NFC vs. other mobile tech

5. You’ve been using something similar for years….
Radio Frequency Identification (RFID)
Near Field Communication (NFC)

6. NFC is chip based = Moore's Law principle

7. Energy harvesting…..
https://www.dropbox.com/s/hqsnmk4jyqlkrxe/Spiderman_LED_NFC_Concept.MOV

8. Key ingredients to NFC success
UNIVERSAL STANDARDS
& PROTOCOLS
NFC ENABLED DEVICES
PRODUCTS & SERVICES

9. Why I can’t sleep at night……
5,000
NFC devices
{2011}
4,375,000
NFC devices
{2013}
7,000,000
NFC devices
{2014}
Source; Google, GFK, Tapit 2013

10. Why I really can’t sleep at night……
0
NFC devices
{2010}
200,000,000
NFC devices
{2013}
300,000,000
NFC devices
{2014}
Source;NXP, 2013

11. Years of pilots getting it all ready for you

12. Years of unprecedented collaboration

13. The NFC wave is being driven by payments
$180 billion
worth of transactions
{2017}
Source; Juniper, 2013

14. And government related services……

15. But so much more to NFC than payments……..

16. Authentication of products………

17. Simplicity, Effortless = Mass market appeal

18. NFC will impact life in a variety of ways across the day

19. What to expect next…..
Automated actions / events within applications
Personalised experiences (If / And / Or)
Identity Association
Further data dimensions (location, time, frequency,
etc)
Measurability through from awareness to purchase.

20. And just remember………
1950s
2010s
1990s

21. THANK YOU
Andrew Davis
COO & Co-Founder
andrew@tapit.com.au
+61-406-996-769
@tapitnfc