1. TapClicks: Digital Marketing Analytics for the New Age
As Ada Lovelace knew, back in 1842, the digital age is upon us!
Ada was an English mathematician who collaborated with Charles
Babbage on his early mechanical computer, the Analytical Engine,
and the world's first computer programmer. Thank you, Ada, for
ushering in the new world of digital marketing and analytics!
The Future of Marketing is Digital!
Brands now build their marketing campaigns for the digital world,
and certainly, you are leveraging multiple channels for your outbound
marketing initiatives, for your company, your agency, and your
clients:
 Juggling Google Analytics, Google and Bing SEM campaigns, Facebook, Twitter, YouTube,
and email newsletters, to name a few.
In years past, proving the results of branding and marketing was notoriously difficult… And still,
too often, it is difficult, tedious, or even impossible to report quantitative data on the results
and relative success of these campaigns.
Now, the TapClicks Marketing Analytics Platform, with performance dashboards, helps you measure
and direct all of your campaigns, across all of your clients!
 Demonstrate proven value to your customers, or your management.
 Summarize and report marketing campaign effectiveness…
 And learn which are most effective, for future optimization…
What are Your Challenges?
What are your challenges? Fast generation of
reports…..client retention….demonstrating ROI…?
Digital and local-media agencies, as well as
enterprises, face increasing complexity in data
aggregation and analysis, and the need for on-
demand reporting, to better serve and retain
clients. You want to measure your digital
campaigns with metrics that are meaningful and
actionable, not one-off accounting experiments,
tedious tabulation, or fuzzy numbers.

2. TapClicks Marketing Analytics Platform can revolutionize the way you deliver results!
Investing in Better Measurement for Brands is Essential!
The TapClicks Marketing Analytics Platform for digital
marketing analytics and campaign performance
dashboards comprises six key modules.
Agency modules include:
 Setup and Management: allows agencies to
generate hundreds of dashboards for their
clients in minutes, as well as a comprehensive,
unified, agency-level marketing analytics
dashboard and reporting platform for all
clients and campaigns
 High-level Agency Dashboard: delivering a
unified view of all campaigns, across multiple
clients, with cumulative performance by channel, cross-channel performance analysis, and
intelligence based on all client campaigns
 Channel Connectors: integrate a wide variety of channels, including Google AdWords, Google
Analytics, Bing SEM campaigns, Twitter, Facebook, YouTube, email newsletter platforms, and
others, aggregating enterprise or agency client data to effectively manage marketing campaigns.
Agents Console modules deliver marketing analytics value to the client, and include:
 Analytics: Delivers detailed fact-based analysis to measure performance for each campaign, with
trend analysis to identify patterns and behaviors, and scoring to rank, predict and improve
campaign effectiveness
 Intelligence and Insights: Insights provide meaningful information to help clients understand
complex situations and rapidly make the right changes to campaigns, while intelligence,
including roll-up analysis, helps them confidently make the right decisions based on critical
information
 Client Reporting and Dashboards: timely access, in a useful format, to all intelligence and
analytics via a cloud-based Client Dashboard with interactive, on-demand self-service and
automatic email reporting (HTML, PDF and Excel.) TapClicks believes that measurement,
actionable marketing analytics feedback, and insights are critical in real time to improve
campaigns as they run.
It’s All About the ROI: Win / Win!
On the business side, for digital and local media agencies, TapClicks can quickly increase both revenue
growth and profitability:
 Improved efficiency, with reduced costs
 Customer retention, with reduced churn

3. And, your ROI is built upon the significant value and ROI your clients will derive!
Going Forward
We work with the industry and partners to help bring more great campaigns and brands online.
TapClicks continues to expand across multiple markets, building upon its success with digital agencies
and local-media clients. Clients which have already deployed TapClicks products include Digital First
Media (one of the largest newspaper companies in the world); one of the largest yellow page
companies; a national agency for TV and radio; a broad-based travel digital agency; and the Star Tribune.
TapClicks has brought online more than 100,000 dashboards for small businesses tracking more than
250,000 digital marketing campaigns.
Please see what we can do for you!
 Visit www.tapclicks.com
 And contact us for a demo, or a free trial!