This document summarizes TapClicks, a digital marketing analytics platform. It addresses common challenges agencies face like spending many hours generating reports and high customer churn. TapClicks aggregates campaign data from various channels, provides analytics and insights, and customizable dashboards and reports. This allows agencies to demonstrate effectiveness through ROI, optimize campaigns, and improve customer satisfaction and retention.
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Introducing TapClicks TapAnalytics
1.
2. Brand Advertising is the Last Bastion
of Unaccountable Spending in
Corporate America.”
Eric Schmidt, Google CEO & Chairman
TapClicks i
3. Agencies came to us with these issues:
What Are Your Challenges?
TapClicks Dramatically
Alleviates These Problems!
“We spend 5-12 hours a
week to generate a
client report”
“We lose as much as
50% of our client base
annually”
“Our high customer
churn stems from the
fact that in more than
half of the cases we
cannot provide a clear
ROI”
7. Get It!
Analyze It!
Share It!
Demonstrate Your Effectiveness with
TapClicks!
Gather Information: Aggregate
Campaign Data with Channel
Connectors
Analyze Performance: Across All
Campaigns and Clients
Report Results: Customized
Dashboards and Reports for
Agency and Clients
It’s All About the Metrics, for Your Campaigns!
9. Data Aggregation
Aggregate all data for
analysis
• All campaign and client data
• From all Connectors
• With real-time results
Easily view and maintain
campaign data via
dashboards
Aggregate All Your Customers’ Data to
Simplify Operations And Account
Management
10. Data Analytics,
Intelligence, Insights
Analyze aggregated data with
TapClicks
Detailed fact-based analysis
measures performance
Instant alerts quickly identify
factors needing attention
Trend analysis summarizes
patterns and behaviors
Scoring ranks campaigns and
predicts performance
Quickly Identify Hidden Clues To
Improve Campaign Effectiveness
Analyze It!
11. Intelligence, Insights
473 metrics and Key
Performance Indicators
(KPIs) with roll-up analysis
and insights
• Understand critical
information, complex
scenarios
• Quickly make the right
decisions, optimize
campaigns
Intelligence and Insights Help You
Rapidly, Confidently Optimize
Campaigns
Analyze It!
12. Dashboards and On-demand
Reporting
On-demand, cloud-based
dashboards
• Visualize data and analytics
interactively
• Cumulative performance by
channel with cross-channel
analysis, intelligence
Alerts and reports
• Instant alerts
• Automated emails in HTML,
PDF, Excel
The Intelligence You Need: Interactive
Dashboard Visualization and On-demand
Reporting
Share It!
13. Agency and Client
Dashboards
Customize for agencies and for each
client
High-level agency dashboard
• Visualize performance, intelligence on
all client campaigns
Client-specific dashboards and reports
• Meet your customers reporting needs,
with insights on improving
performance
Manage More Effectively and
Prove Your Value To Your Customers
Share It!
14. TapClicks Digital Marketing Platform
Get It! Analyze It!
Client Dashboard / Consoles
Channel
Connectors
Share It!
Customized
Reporting &
Dashboards
Analytics
Agency Management Dashboard
Data
Aggregation
Intelligence &
Insights
Agency and
Client
15. Result: Customer Satisfaction and Retention
It’s All About the ROI….
Achieve Better Results for Your Clients, and
Your Agency!
Improved operational
efficiency and reduced
costs
Improved customer
retention and reduced
churn
Faster revenue growth and
increased profits
In years past, proving the results of brand advertising was notoriously difficult…
Now, Tapclicks helps you measure all of your campaigns, across all of your clients!
Demonstrate proven value to your customers, or your management.
Summarize and report marketing campaign results…
And learn which are most effective…
What are your challenges?
Fast generation of reports…..client retention….demonstrating ROI…
Digital agencies came to us with these issues, and solved them with TapClicks!
For digital agencies who face increasing complexity
in data aggregation and analysis, and the need for on-demand reporting,
To serve and retain clients….
Introducing TapClicks!
We provide digital marketing and analytics solutions so you can Master data…
And Demonstrate ROI for all your campaigns!
The TapClicks Marketing Analytics Platform
Can revolutionize the way you deliver results!
Metrics rule! Tapclicks automates metrics for your marketing campaigns.. And it’s easy!
Get it Analyze it and Share it
Analysis, Dashboards and reports prove your effectiveness
First, get it!
Channel Connectors: automate access to your clients’ campaign data.
In minutes, connect and collect information from all channels shown here, and more!
Get it! Data Aggregation delivers
All the info, from Connectors to Google, Bing, Facebook, Twitter, YouTube, newsletters, and more….
Manage status, and data, in real time….
Reducing effort in your daily operations, and account management.
Next, Analyze it! Based on aggregated data…..
See marketing campaigns across multiple clients and channels.
With results, Instant alerts, analysis, performance metrics, trends, and scoring…
Identify what works, and what needs attention!
Our Intelligence and Insights analysis uses key performance indicators and metrics,
To help you and your clients understand complex scenarios and
Confidently make the right changes to your campaigns…to optimize ROI!
Third: Share It!
Interactive Dashboards provide intuitive visualization of all campaign intelligence and analysis.
In the cloud, with real time access!
Automated On-demand Reporting keeps everyone up to date via email and alerts!
Both: Delivering the intelligence all stakeholders need!
Share It! With the power to customize dashboards and reports, and present results the way you prefer.
Agency Dashboards, for a comprehensive view of all campaigns, across multiple clients
And Customized Client Dashboard views of their specific results and analytics
Tapclicks helps reduce your management costs, increase efficiency, and deliver Value
In summary: The TapAnalytics platform helps you get, analyze, visualize, optimize and quickly share success across all campaigns, with:
Agency Management dashboards, at the high level.
and Client Dashboards, alerts, and reports delivering marketing analytics value to clients.
TapAnalytics helps digital agencies improve client satisfaction, with demonstrated ROI, delivering:
Better communication, performance, and efficiency, with reduced management costs
And customer retention for revenue growth and increased profitability!
So…Thanks for watching!
Please see our website at tapclicks.com
And contact us for more information, and a demo!
