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KEY INGREDIENTS TO AN EFFECTIVE
SOCIAL CONTENT STRATEGY

#socialcontentstream

@jenswartley
Content is Coming in a

Constant Stream

#socialcontentstream
The Age of

80%

Look at phone
within 15 minutes
of waking up

Constant
Connection

Check In	
  

110x

/day
Source: IDC Research Study
We’ve All Been Influenced by Content
Paying Attention to the People We Trust

I know Joanna’s a mom like me
and I love seeing what she’s up to
with her son…

I trust Gina’s recipes will be
low calorie and easy to
make…

But Joe’s my go-to
guy for anything
gadget related.
THE STRATEGY

Setting the Stage for Success	
  

#socialcontentstream
Start with a Clear Direction

Audience

Goals & KPIs

What’s Next?

Who are you trying to
reach? What are they
interested in?

Reach audience, build
depth, strengthen
relationship.

How can you extend the
content or relationships?



#socialcontentstream
Know
Your 
Audience

#socialcontentstream
One Phone #Reinvented
Through Many Lenses
Map Your Strategy to Your Goals
Awareness

High-reach distribution

Consideration/Preference

Personal experience

Purchase

Click-through performance

Loyalty

Advocate content / Rewards

#socialcontentstream
THE CONNECTION

How to Find the Right Content Creators	
  

#socialcontentstream
Content Creators Come in All Shapes and Sizes
Celebrity
Status

Quality Content
Creators

Advocates	
  

Buzz Builders

Employees	
  
Where To Start

#socialcontentstream
The Process
Creating the List
Create an Initial List

Refine your selection

Category/Topics
Blogger demographics
Reach
Platforms
Content type
Rate

Right fit/Voice
Design and layout
Post frequency
Keywords
Past brand experience
Performance

#socialcontentstream
Using Performance Data to
Optimize Your Selection

Who’s standing out
as an ambassador

#socialcontentstream

Create a relationship
with them
Remember They’re An Extension of
Your Team
QUESTIONS?
Go to TapInfluence.com to see if we’ll be coming to a city near you
for the Tap Into the Social Content Stream Workshop Series

#socialcontentstream

@jenswartley

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Tap Into the Social Content Stream; Part 1 [Webinar]

  • 1. KEY INGREDIENTS TO AN EFFECTIVE SOCIAL CONTENT STRATEGY #socialcontentstream @jenswartley
  • 2. Content is Coming in a Constant Stream #socialcontentstream
  • 3. The Age of 80% Look at phone within 15 minutes of waking up Constant Connection Check In   110x /day Source: IDC Research Study
  • 4. We’ve All Been Influenced by Content
  • 5. Paying Attention to the People We Trust I know Joanna’s a mom like me and I love seeing what she’s up to with her son… I trust Gina’s recipes will be low calorie and easy to make… But Joe’s my go-to guy for anything gadget related.
  • 6. THE STRATEGY Setting the Stage for Success   #socialcontentstream
  • 7. Start with a Clear Direction Audience Goals & KPIs What’s Next? Who are you trying to reach? What are they interested in? Reach audience, build depth, strengthen relationship. How can you extend the content or relationships? #socialcontentstream
  • 10. Map Your Strategy to Your Goals Awareness High-reach distribution Consideration/Preference Personal experience Purchase Click-through performance Loyalty Advocate content / Rewards #socialcontentstream
  • 11. THE CONNECTION How to Find the Right Content Creators   #socialcontentstream
  • 12. Content Creators Come in All Shapes and Sizes Celebrity Status Quality Content Creators Advocates   Buzz Builders Employees  
  • 14. The Process Creating the List Create an Initial List Refine your selection Category/Topics Blogger demographics Reach Platforms Content type Rate Right fit/Voice Design and layout Post frequency Keywords Past brand experience Performance #socialcontentstream
  • 15. Using Performance Data to Optimize Your Selection Who’s standing out as an ambassador #socialcontentstream Create a relationship with them
  • 16. Remember They’re An Extension of Your Team
  • 17. QUESTIONS? Go to TapInfluence.com to see if we’ll be coming to a city near you for the Tap Into the Social Content Stream Workshop Series #socialcontentstream @jenswartley