A snapshot of the Radio Industry for the month of September 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

1. Radio
Monthly Report Sep13

2. About the Report
Analysis: Media Miles – Radio Tracking
Note:
Ad volume is based on minutes and ad occurrences. The figures
should be taken only as indicative not as absolute figures.
About Media Miles
Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007,
starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second
quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities
(Karachi, Lahore and Islamabad)

3. SNAPSHOT
• Beverages topped in the advertising category followed by Telecom and Food in
September, 2013
• Pepsi Pakistan was the top Advertiser in September, 2013
• 7up was the top advertised brand
Ad volume is based on minutes and ad occurrences. The figures should be taken
only as indicative not as absolute figures.

4. INDUSTRY TOP 10
[CATEGORY]
(BASED ON NUMBER OF MINUTES)
Last
Month
Rank
(MINS)
(%)
No.
CATEGORIES
1
1
Beverages
34.3
2
2
Telecom
15.1
-
3
Petroleum
8.7
-
4
Detergent
5.1
7
5
Health
3.9
4
6
Financial Institutions
3.8
3
7
Food
3.2
5
8
Milk
2.8
8
9
Hotel & Restaurants
2.6
-
10
Government
2.1
*Top 10 Categories contributed 81.6% of the total Ad Volume.

5. INDUSTRY TOP 10
[Advertisers]
(BASED ON NUMBER OF MINUTES)
Last
Month
Rank
(MINS)
(%)
No.
CORPORATIONS
1
1
Pepsi
24.2
2
2
Nestle Pakistan
11.2
3
3
Unilever Pakistan
5.8
-
4
China Mobile
5.6
-
5
Total Parco Pakistan
5.2
-
6
GlaxoSmithKline Pakistan
3.2
-
7
Engro Foods
2.8
10
8
McDonalds
2.5
-
9
Coca Cola
2.4
-
10
Telenor
2.4

6. INDUSTRY TOP 10
[BRANDS]
(BASED ON NUMBER OF MINUTES)
Last
Month
Rank
(MINS)
(%)
No.
BRANDS
2
1
7up
8.1
1
2
Pepsi
7.4
-
3
Aquafina
6.0
-
4
Total Quartz
5.2
-
5
Nestle PureLife Protect
4.9
-
6
Zong Apna Station
3.6
-
7
Rin Washing Powder
3.0
-
8
Dairy Omung
2.8
-
9
Nestle Milo
2.7
-
10
Mountain Dew
2.7

7. Trend Analysis
August-September 2013
Advertising in Minutes*
Based on 28 Radio Stations in 6 Cities

8. Trend Analysis
August-September 2013
Share in Millions
Based on 28 Radio Stations in 6 Cities

9. TIME BAND SHARE
Advertising in Minutes
Morning and Evening time slot attracted more advertisers throughout all cities

10. CITY WISE SHARE
%Share of Advertising

11. FM Channels Share
Advertising in Minutes
• Total spent in September, 2013 was PKR 711,150,96.33
• Total Minutes of Advertising ran were 29,891.33 (minutes)

12. Average Nos. of Ads / Day
An average of 2,267 ads were aired in Karachi on FM stations per day

13. For query on DATA, please contact:
Mr. Nasir ud Din
nasir@mediamiles.biz
92-42-366 86170 -71
M: +92-300-517-7861
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END