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TV Analysis
Monthly Report March 2014
Trend Analysis
Comparison Feb 14 - Mar 14
Total Minutes of Advertising
Feb-14 Mar-14
263,141
319,903
Trend Analysis
YoY Comparison: Mar 13 – Mar 14
Total Minutes of Advertising
257,997
319,903
Mar 13 Mar 14
TOP 10 CATEGORIES
% Share of Advt. Minutes
17%
16%
14%
9%
7%
5%
5%
4%
3% 3%
17%
Cellular
Communication
PersonalProducts
Beverages
Detergents
Healthcare&
MedicalServices
Confectionary
Construction
Cullinary
Food
Homecare
Products
Other
TOP 10 PLAYERS
% Share of Advt. Minutes
12%
7%
4% 4% 4% 4%
3% 3%
3% 3%
UNILEVER P&G COCA COLA Qmobile RECKITT PEPSI COLA TELENOR NESTLE Mobilink VoiceTel
TOP 15 BRANDS
% Share of Advt. Minutes
3% 3%
2% 2%
2% 2% 2%
2%
2% 1%
1%
1% 1% 1%
1%
Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4%
3%
3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
4%
4% 4%
3% 3%
3% 3%
3% 3% 2% 2% 2% 2% 2% 2%
Genre Split in Mar 14
% Share of Advt. Minutes
Ent
41%
NEWS
39%
MUSIC
9%
SPORTS
4%
MOVIES
3%
KIDS
2%
FOOD
1% RELIGIOUS
1%
HEALTH
0%
Time Band Split Mar 14
% Share of Advt. Minutes
Late Night (00:00 -
05:59)
10%
Morning
Time (06:00 - 11:59)
18%
After Noon (12:00 -
16:59)
27%
Evening
Time (17:00 - 18:59)
10%
Prime Time (19:00 -
22:59)
29%
Late Prime Time
(23:00 - 23:59)
6%
THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696

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Pakistan Tv Analysis Monthly Report March 2014

  • 2. Trend Analysis Comparison Feb 14 - Mar 14 Total Minutes of Advertising Feb-14 Mar-14 263,141 319,903
  • 3. Trend Analysis YoY Comparison: Mar 13 – Mar 14 Total Minutes of Advertising 257,997 319,903 Mar 13 Mar 14
  • 4. TOP 10 CATEGORIES % Share of Advt. Minutes 17% 16% 14% 9% 7% 5% 5% 4% 3% 3% 17% Cellular Communication PersonalProducts Beverages Detergents Healthcare& MedicalServices Confectionary Construction Cullinary Food Homecare Products Other
  • 5. TOP 10 PLAYERS % Share of Advt. Minutes 12% 7% 4% 4% 4% 4% 3% 3% 3% 3% UNILEVER P&G COCA COLA Qmobile RECKITT PEPSI COLA TELENOR NESTLE Mobilink VoiceTel
  • 6. TOP 15 BRANDS % Share of Advt. Minutes 3% 3% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1%
  • 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%
  • 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 4% 4% 4% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2%
  • 9. Genre Split in Mar 14 % Share of Advt. Minutes Ent 41% NEWS 39% MUSIC 9% SPORTS 4% MOVIES 3% KIDS 2% FOOD 1% RELIGIOUS 1% HEALTH 0%
  • 10. Time Band Split Mar 14 % Share of Advt. Minutes Late Night (00:00 - 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 - 16:59) 27% Evening Time (17:00 - 18:59) 10% Prime Time (19:00 - 22:59) 29% Late Prime Time (23:00 - 23:59) 6%
  • 11. THE END For query on DATA, please contact: MEDIA BANK For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696