“Creating the right mix – Ideation in the digital age!” by Richard McBeath, Proximity
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This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0" Presentation: Creating the right mix – Ideation in the digital age! Speaker: Richard McBeath, Regional Director, Digital, Proximity
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“Creating the right mix – Ideation in the digital age!” by Richard McBeath, Proximity
- 1. 25 minutes of Digital Richard McBeath
- 5. The rise of the PLATFORM a home for content to support your core brand pillars
- 6. PLATFORM Long-term engagement Relevant content Brand & consumer driven
- 7. PLATFORM Long-term engagement Relevant content Brand & consumer driven Loyalty.
- 10. Brand + Consumer Action sports
- 11. PLATFORM Own your brand segments/affiliation/pillars Fashion Music Entertainment etc
- 12. PLATFORM Own your brand segments/affiliation/pillars Build on your real-estate
- 13. PLATFORM Own your brand segments/affiliation/pillars Build on your real-estate Encourage user engagement
- 14. PLATFORM Own your brand segments/affiliation/pillars Build on your real-estate Encourage user engagement Reward (with entertainment or incentives)
- 15. PLATFORM You’ve got the platform and brand pillars. Now…
- 16. CONTENT
- 25. DATA
- 26. The power of DATA it is your audience
- 28. $1bn $1bn April 2013 October 2013 $0 revenue April 2013
- 30. PLATFORM CONTENT DATA Catch it where you can!
- 31. PLATFORM CONTENT DATA Catch it where you can! What’s of value to the consumer??
- 32. PLATFORM CONTENT DATA Catch it where you can! Email is STILL one of the most valuable communication tools online for brand consumer communication
- 33. Segment Data
- 34. PLATFORM CONTENT DATA Catch it where you can when mutually beneficial! There is real power in email Target communications and content accordingly
- 35. PLATFORM CONTENT DATA Home for brand pillars Brand & Consumer led Engagement Understanding each of your users Traffic driver?
- 36. INFLUENCERS
- 37. Power to the INFLUENCERS a passionate individual with a voice that is heard & trusted by many (in social media)
- 38. PLATFORM CONTENT DATA INFLUENCERS It’s brand advocacy – not advertising.
- 39. PLATFORM CONTENT DATA INFLUENCERS It’s brand advocacy – not advertising. It’s identifying people who have an audience, interested in your brand and feeding them with the one thing they crave…their life blood…
- 40. PLATFORM CONTENT DATA INFLUENCERS ..and having them (Influencers) generate discussions with their audience – about your brand.
- 41. PLATFORM CONTENT DATA INFLUENCERS “Come to our fanpage – we’ve got something to tell you” ($$)
- 42. PLATFORM CONTENT DATA INFLUENCERS “Come to our fanpage – we’ve got something to tell you” ($$) “Here’s something I know you’ll love”
- 45. PLATFORM CONTENT DATA INFLUENCERS $0 Media spend 5 days – 40k unique visitors
- 47. PLATFORM CONTENT DATA INFLUENCERS Spread your word through the voice of established social Influencers Feed them content to generate and amplify discussions Understand the reach of Influencers to a highly targeted audience
- 49. Thank you.