Dubai SEO once again brings you a post on Reputation Management, which is another fancy way of saying SEO, search engine optimization. Reputation Management is in the news a lot more lately as SMEs realize we are all being researched online. This is a huge topic of concern as many SMEs have not properly invested in online communication, have not trained their staff to more effectively represent their brands on the internet and in social media, and generally don't understand Reputation Management and often get it wrong and are inconsistent.

1. Reputation
Management
It's Really Just
Great SEO!

2. www.DubaiSEO.me
Lightning SEO Blog
Twitter: LightningSEOx Taner Kilicarslan
• Owner of 74by2
• Founder of www.SME-World.com
• Co-Host of www.smebiz.tv
• Owner of www.DubaiSEO.me and
www.SEOKualaLumpur.com
• Keynote Speaker
• chocoholic! Connect With Me!

3. Today we cover...
• What is Reputation Management?
• Why is it important to SMEs?
• Transparency: Is it worth the risk?
• 3 Great Tips to Help You Manage Your
Reputation Effectively Right Now
• 10 Commandments of Reputation Management

4. What is Online Reputation Management?
Online reputation management is another way of saying
Search Engine Optimisation, SEO.
People are constantly looking in search engines for more
information about YOU or your company.
When they type in either your name or company name
into Google, what comes up (ie: pictures, reports,
website(s), events, presentations, videos, etc.) and also
your social media profiles and public interaction.
The more content search engines find about you, the
more "web presence" or online authority you have.

5. Why is this Important for SMEs?
People are constantly searching for you, your
business, or your niche online. You must have user
generated content about your company, your
services, your testimonials, and expertise (ie: blog).
Whatever they find is either because you put it there
or because someone else did.
If what is found is not positive (ie: bad website,
negative social media, someone trash talking you),
then you need to be aware and responsive.

6. Transparency: is it worth the risk?
What does being “transparent” mean?
• Allowing employees to talk about products and services
publicly;
• Establishing a 1-to-1 communication channel;
• Asking for feedback;
• Not hiding criticism, and addressing it publicly.
Being transparent is risky. Opening up to criticism and
feedback is beneficial for SMEs to grow and get
exposure. But in the long run, not being transparent is
riskier.

7. 3 Tips to Improve Reputation Management
1. Always look up your name or your
company's name on Google.

8. 3 Tips to Improve Reputation Management
2. Always generate new content specific to
your business/interests and make sure to
have "Google Authorship" connect you to
your content
To learn more about Google Authorship visit
our www.dubaiseo.me blog page.

9. 3 Tips to Improve Reputation Management
3. Always create Cyber Alerts for yourself/
business

10. The 10 Commandments of
Online Reputation Management
1. Become well 6. Treat your Google
respected. page 1 result as your
2. Be radically business card.
transparent. 7. Understand your
3. Monitor what's being detractors.
8. Attack your illegitimate
said about you.
attackers.
4. React quickly and 9. Learn from your
politely. mistakes.
5. Address criticism 10. Ask for help if
immediately and necessary
publicly.

11. www.DubaiSEO.me
Lightning SEO Blog
Twitter: LightningSEOx Taner Kilicarslan
• Owner of 74by2
• Founder of www.SME-World.com
• Co-Host of www.smebiz.tv
• Owner of www.DubaiSEO.me and
www.SEOKualaLumpur.com
• Keynote Speaker
• chocoholic! Connect With Me!