This document provides an agenda and details for the 10th annual Microsoft Global Energy Forum taking place in Houston, Texas. The forum brings together business and IT leaders in the energy industry for keynote speeches, breakout sessions, and a solution showcase focusing on how new technologies are impacting the energy sector. Over 50 companies will be exhibiting innovative solutions leveraging Microsoft technologies. The agenda includes openings on digital transformation, talks on enabling smart management of oil/gas resources through IT, and leveraging innovation for new models of work. Breakout sessions will cover topics like mobile/cloud computing, automation, collaboration platforms, and business intelligence.

1. geOrge r. BrOWn COnVentiOn Center
HOUStOn, teXAS
WHeRe eneRGy AnD
InnoVAtIon InteRseCt

2. WeLCoMe!
this is a special year for the Microsoft global energy Forum! now in its 10th
occurrence, this prestigious annual technology-
focused energy industry event continues to welcome business leaders in both Business Operations and information
technology for an intriguing day of renowned industry speakers, a glimpse at exciting new technologies impacting the
industry, and some outstanding customer presentations.
Company Booth#
Access Sciences 23
Covisint 15
eSri 18
Microsoft Dynamics 20
Microsoft Services 39
OSisoft 17
Qualcomm 1
Schlumberger 29
Accenture 5
Adapx 28
AX4energy 21
Bentley Systems, inc 9
Blue rooster 10
CloudBasic 8
Company Booth#
gimmal 32
Hitachi Consulting 16
iCOniCS 12
idea & Astadia 19
indusoft inc. 14
invensys Systems inc 35
iStore 27
Jabra 7
K2 25
Kronos 22
Microsoft OeM partners
Mobile Demand 4
Western Digital 6
Xplore 36
Motion 37
Company Booth#
Microsoft SQL 34
Microsoft Windows 30
Microsoft Windows Azure 33
netApp 13
neudesic 3
Opentext Corporation 2
SalesMetrix 38
Siemens pLM 26
Stonebridge 24
telvent 31
twisted pair Solutions 11
WiprO 0
soLUtIon sHoWCAse PAVILIon

3. AGenDA
7:15 REGISTRATION & BREAKFAST IN THE SOLUTION SHOWCASE PAVILION
8:15 OPENING SESSION
Opening Keynote: Journey Through a Decade of Transformation . . . Are You Preparing for the Future?
Lane Sorgen, general Manager, South Central US – Microsoft
Industry Keynote: Enabling the Smart Management of Unconventional and Challenging Oil and
Gas Resources Using Information Technology
iraj ershaghi, Director of the petroleum engineering program and executive Director of CiSoft – University of Southern California
Innovation Keynote: Leveraging Innovation for a New Era of Work in the Energy Industry
iain D.W. Urquhart, general Manager, US Specialist Sales & enterprise partner – Microsoft
Chris Van Dyke, industry technology Strategist – Microsoft
9:50 SOLUTION SHOWCASE PAVILION
10:40 BREAKOUT SESSIONS/MEC
ROOM: 310 D ROOM: 310 E ROOM: 310 F ROOM: 320 A/B ROOM: 320 C
MeC: Microsoft
experience Center
By invitation only
SHeLL OiL COMpAny
providing real-time,
Secure information
Access for partners,
Clients & Customers
Sponsored by Covisint
HALLiBUrtOn
Mobile Computing
with Windows
rt for Decision
Space production
Allocation
Sponsored by Dell/
Qualcomm
CHeVrOn
Chevron petrotechnical portal: improving
engineering team productivity by Automating
information Collection
Sponsored by Accenture/Avanade
MiSSiOn WeLLS
SerViCeS, LLC
Business Automation
from Bid to Frac
Sponsored by
Catapult
11:30 LUNCHEON KEYNOTE
Innovation Isn’t About New Products, It’s About Changing Behavior
tom Koulopoulos, expert on innovation, the Cloud, Future trends, technology & Author of Cloud Surfing and The Innovation Zone
12:55 BREAKOUT SESSIONS/MEC
ROOM: 310 D ROOM: 310 E ROOM: 310 F ROOM: 320 A/B ROOM: 320 C
MeC: Microsoft
experience Center
By invitation only
HeSS
the path to
Knowledge transfer
and Collaboration:
platforms for
Connecting results
with Direction in
a Changing e&p
Landscape
Sponsored by 3Gig
AFren
improving User
productivity by
integrating Business
& petro-technical
platforms
Sponsored by
Schlumberger
CHeVrOn
Mobile Decision Support at Chevron’s San
Joaquin Valley
Sponsored by OSIsoft
Use of Microsoft
Dynamics in Oil &
gas: A Case Study
Sponsored by
Dynamics CRM
1:45 SOLUTION SHOWCASE PAVILION
2:35 BREAKOUT SESSIONS/MEC
ROOM: 310 D ROOM: 310 E ROOM: 310 F ROOM: 320 A/B ROOM: 320 C
MeC: Microsoft
experience Center
By invitation only
OCeAneering
A real-time
Common Operating
platform to
Support Safety
and environmental
planning of Oil & gas
Operations
Sponsored by Esri
DeVOn energy
Consumerization of
it in Oil & gas
Sponsored by
Microsoft Consulting
Services
eXXOnMOBiL
information Management and Collaboration
for Capital projects
Sponsored by Access Sciences
Self-Service Business
intelligence in
Upstream Oil & gas
3:30 CLOSING SESSION
Closing Keynote: The Critical Role of IT in the Development of New Energy Resources
Thomas K. Sneed, Vice President & Chief Information Officer − Marathon Oil Corporation
4:15 CLOSING RECEPTION IN THE SOLUTION SHOWCASE PAVILION

4. Keynotes
Opening Keynote
Journey Through a Decade of Transformation . . . Are You
Preparing for the Future?
Lane Sorgen, General Manager, South Central US – Microsoft
As General Manager and Partner of Microsoft’s
South Central US, Lane is responsible for
Microsoft’s Customer and support teams that
service South Central’s Enterprise Customers,
which are primarily Oil & Gas. Lane’s team
ensures customer satisfaction through
consulting, delivery and support of Microsoft’s
customers’ operations.
Lane joined Microsoft in 1996 as a Manager
of Product Development and has held various
jobs within the organization. Prior to his current position, Lane was
Vice President for Microsoft’s Small and Mid-Market Solutions and
Partners (SMS&P) in the US.
Industry Keynote
Enabling the Smart Management of Unconventional and
Challenging Oil and Gas Resources Using Information
Technology
Iraj Ershaghi, Director of the Petroleum Engineering Program and
Executive Director of CiSoft − University of Southern California
Iraj Ershaghi is the Omar B. Milligan Professor
and the Director of the Petroleum Engineering
Program at the University of Southern
California. He is also serving as the Executive
Director of CiSoft (Center for Smart Oilfield
Technologies) and USC Executive Director of
USC-KOC Center of Education and Research.
His areas of research and publications and
consulting are smart oilfield technologies,
reservoir characterization, naturally fractured
reservoirs, unconventional resources, well testing and improved
recovery processes.
Innovation Keynote
Leveraging Innovation for a New Era of Work in the Energy
Industry
Iain D.W. Urquhart, General Manager, US Specialist Sales &
Enterprise Partner – Microsoft
Iain Urquhart is the General Manager of
Microsoft’s National Solutions Organization.
The National Solutions Organization is
responsible for setting and executing go-to-
market strategies with Microsoft’s Industry,
Partner, and Technical Specialist that service
Microsoft’s US Enterprise Customers.
Iain brings over 17 years of Industry experience
to his current role including direct sales, sales
and marketing management, operational,
and executive management. As an employee of Microsoft for over
11 years, Iain has served as the Managing Director across Microsoft’s
US Commercial Industries where he managed Industry Solution
engagement across Manufacturing (Process and Discrete), Financial
Services, Retail and Hospitality, Healthcare and Life Sciences, and
Professional Services customers.
Prior to Microsoft, Iain served as Vice President of Partner Services
for BroadVision, Incorporated. In this role, he led an organization
directly responsible for worldwide alliances with technology
providers, independent software vendors, business integration
consultancies and outsourcers.
LunchEon Keynote
Innovation Isn’t About New Products, It’s About
Changing Behavior
Tom Koulopoulos, Expert on Innovation, the Cloud, Future
Trends, Technology & Author of Cloud Surfing and The
Innovation Zone
Tom Koulopoulos is passionate about
helping business people understand the
challenges and opportunities of leading
edge technology. He urges business
leaders to think young, rise to the
occasion, and never underestimate the
next big idea. As founder of the global
think tank Delphi Group, Koulopoulos
maintains a keen insight and vision on
the direction and evolution of business
and technology. He was named one
of the industry’s most influential information management
consultants by InformationWeek magazine and he is widely
recognized as an authority on the implications of technology
on global organizations, with articles and market insights
appearing frequently in print and broadcast media. He has also
authored nine books.
Koulopoulos is an Executive in Residence at Bentley University
and has been the executive director of the Center for
Business Innovation at Babson College, an adjunct professor
at the Boston College Wallace E. Carroll Graduate School of
Management and a guest lecturer at the Boston University
School of management and Harvard University.
Closing Keynote
The Critical Role of IT in the Development of New
Energy Resources
Thomas K. Sneed, Vice President & Chief Information Officer –
Marathon Oil Corporation
Thomas K. Sneed is vice president and
chief information officer at Marathon
Oil Corporation. He began his current
assignment in 2003.
Since joining Marathon in 1981 as a
computer application programmer, Mr.
Sneed has progressed through a series
of increasingly senior technical and
management positions. He served as vice
president of Information Technology at
Speedway SuperAmerica, a convenience store chain, and led
the Information Technology group for Marathon Petroleum
Company LP.
A native of Dayton, Ohio, Mr. Sneed holds a bachelor’s degree
in computer & information science from Ohio State University
in Columbus, Ohio. He is past chairman of the American
Petroleum Institute’s (API) Information Management and
Technology Committee. He serves on the board of the Greater
Houston Chapter of the American Red Cross and the Hispanic
Scholarship Foundation. Mr. Sneed is also a member of the
Executive Leadership Council (ELC).
Photo courtesy of
Leading Authorities
Speakers Bureau

5. 10:40
ROOM: 310 D
MEC: Microsoft Experience Center
By invitation only
ROOM: 310 E
Providing Real-Time, Secure Information Access for
Partners, Clients & Customers
Sponsored by Covisint
Adrian Estala, Product Management – Shell
Companies must conduct business
with a variety of resources. Some
relationships are with vendors, others are
with multiple project partners, and still
others are with customers. to make these
relationships work, it requires flexibility,
reliability, and speed with the highest
level of security. As applications have
matured, access is now being granted in
layers – basic information for everyone,
and then specific access is created for users from other areas of
the organization (such as engineering, human resources, senior
staff members, investors and more). it has become critical
for companies to search out alternative choices to internally
provisioning access to their assets.
Utilizing Microsoft and Covisint solutions, this presentation will
discuss how Shell is able to provide a solution that gathers and
assigns specific roles to an individual, and defines application
access based on these roles. this solution leverages the
Microsoft Unified Access Gateway as network edge security
and token consumer ADFS, FiM as the security store, and
Covisint as the external federation gateway and external iDp
and for 2-factor authentication.
ROOM: 310 F
Mobile Computing with Windows RT for Decision
Space Production Allocation
Sponsored by Dell/Qualcomm
Shaji John, Product Architect - Drilling and Production
Technology – Halliburton
Using a Windows RT device, field
operators and engineers can access
well production data, without worrying
about battery life, and without sacrificing
performance or security. By working on
a proof-of-concept with Dell, Qualcomm,
and iLink Systems, Halliburton is able to
prototype a light weight, all-day, always-
connected version of their Decision
Space production Allocation (DSpA)
solution.
ROOM: 320 A/B
Chevron PetroTechnical Portal: Improving Engineering
Team Productivity by Automating Information
Collection
Sponsored by Accenture/Avanade
William Gilmore, IT Advisor – Chevron
Chevron has focused on improving
the productivity of their engineering
teams by automating the collection
of information needed to support the
high value analytical work these teams
perform. this presentation will discuss
how leveraging the power of Microsoft’s
SQL Database Solutions and working in
partnership with Accenture and Avanade,
Chevron has been able to realize a
significant improvement in productivity, freeing resources to
focus more on increasing production.
ROOM: 320 C
Business Automation from Bid to Frac
Sponsored by Catapult Systems
Louis Wilpitz, Technical Sales Support Engineer II – Mission
Well Services, LLC
Scheduling of crew personnel and
equipment assets for fracturing of wells
for their Drilling clients had become
complex. Mission needed an easy,
visual way to assign and move crews
and equipment to various job sites,
depending on when the well is ready
to be fractured. Multiple dependencies
impact the crew type and project
duration, and must follow the job, crew,
or asset, so that scheduling conflicts do not occur.
in this presentation, the speaker will discuss how this system is
being used and best practices for use to increase productivity
and efficiency.
sessIon BReAKoUts

6. 12:55
ROOM: 310 D
MEC: Microsoft Experience Center
By invitation only
ROOM: 310 E
The Path to Knowledge Transfer and Collaboration:
Platforms for Connecting Results with Direction in a
Changing E&P Landscape
Rick Beaubouef, Chief Geologist – Hess
Sponsored by 3Gig
To complement their value assurance
process, Hess has developed a common
system for subsurface evaluations
performed by asset teams throughout
the global E&P business. This system,
the Subsurface Milestone & Deliverables
(SMD), was designed to provide
guidelines for project management
and stewardship, define milestones for
the delivery of technical products, set
standards for integrity of technical products, and emphasize
timely collaboration, documentation and knowledge transfer.
In 2012, HESS began a project to develop an online platform
to house the SMD system and overcome the implementation
challenge. The presenter will discuss how the project evolved
to create the Hess Pathfinder2020. Pathfinder2020 is one of
several Hess applications of 3GiG’s Prospect Director™, which
leverages Microsoft’s Internet Explorer, SQL Database solutions
and Office Products. Join this session to learn more about this
project and how it has progressed.
ROOM: 310 F
Improving User Productivity by Integrating Business &
Petrotechnical Platforms
Sponsored by Schlumberger
Ricardo Ramirez, Geoscience Manager – Afren
Over the last several years, our joint Schlumberger and
Microsoft vision has always been to address the challenges
of E&P through a unified, familiar and open petrotechnical
computing environment that promotes collaboration,
accelerates innovation, amplifies insight and reduces risk.
In the same period, Schlumberger has established the Petrel
E&P software platform as the standard for petrotechnical
users and has sought to leverage the strength and ubiquity of
Microsoft’s technology. Over the years this development across
all scales of corporations has led to increasingly beneficial
technology synergies which now reach beyond Petrel into the
other software platforms from Schlumberger to deliver a shared
and common standard technical computing environment
for all petrotechnical functionality. With the release of the
Studio E&P Knowledge Environment, fully optimized for SQL
Server 2012, Schlumberger continues its commitment towards
addressing the new E&P challenges by offering a knowledge
management and data collaboration environment that will
improve users’ productivity. In this presentation, we will discuss
how the tight integration of the Microsoft business platform
and Schlumberger petrotechnical platform are providing
organizations more freedom to focus on productivity and less
on the management of infrastructure.
ROOM: 320 A/B
Mobile Decision Support at Chevron’s San Joaquin Valley
Sponsored by OSIsoft
Ravi Malla (L), Upstream Workflow Transformation Program
Manager – Chevron
Michael Burt (R), Operations Program Manager – Chevron
Chevron’s Mobility group is providing real-time dashboards
embedded into their business processes and workflows. Human
workflow is exposed for Subject-Matter Experts (SMEs) to
provide real-time analysis and share recommendations with
Decision Makers. Using OSIsoft’s PI System and Microsoft
technology, this analysis is converted into Engineering
Algorithms and fed into the Applications BI process. SharePoint
is leveraged to provide real-time insight to decision makers.
Real-time information is also provided to mobile operators
using handhelds via dashboards, and trends. This innovative
approach keeps feeding intelligence back into the system for
ever-improving value.
ROOM: 320 C
Use of Microsoft Dynamics in Oil & Gas: A Case Study
Sponsored by Dynamics CRM
2:35
ROOM: 310 D
MEC: Microsoft Experience Center
By invitation only
ROOM: 310 E
A Real-Time Common Operating Platform to
Support Safety and Environmental Planning of
Oil & Gas
Sponsored by Esri
Mark Stevens, Director-Communications/Application
Development – Oceaneering International, Inc.
Drilling in Federal waters of the Gulf of
Mexico (GOM) has new challenges and
complexities imposed, by heightened
governmental standards for protecting
the health and safety of workers and the
public, while safeguarding the environment.
Operators must successfully demonstrate
their compliance with these new standards,
or face the non-issuance of appropriate
drilling permits. There is consequently
a drive amongst operators to establish a common operational
platform to address these new challenges and demonstrate
compliance.
Oceaneering, in partnership with Esri, is working closely to respond
to these legislative changes and safety concerns. They are building
an integrated offshore operations suite, which leverages the best

7. of Microsoft, esri and Oceaneering technology platforms
to deliver on-demand services to the leading operators in
the gulf. Join this presentation to learn about some of the
technology developments available to assist operators striving
to meet the challenge.
this presentation will explain the method of assessing
current state and capability of existing information
repositories and practices, designing an updated
information Framework, and implementing the framework
and processes using an out-of-the-box Sp2010 solution.
ROOM: 310 F
Consumerization of IT in Oil & Gas
Sponsored by Microsoft Consulting Services
Anurag Gupta (L), Senior Director Business Process &
Administration – Devon Energy
Quinton Crenshaw (R), Senior Manager of IT Services –
Devon Energy
Attend this session to learn how Devon energy is embracing
the Consumerization of it and leveraging Microsoft
technology and Services to further its business goals and
to drive innovation in its workforce culture in 2013 and
beyond. in addition, hear about the key learnings Devon
has gained since embarking on this project last year.
ROOM: 320 A/B
Information Management and Collaboration for
Capital Projects
Sponsored by Access Sciences
Bret McKee, Information and Knowledge Management
Lead – ExxonMobil
Following the deployment of
MS Office and SharePoint 2010,
exxonMobil wanted to develop
an information Management
Framework to improve information
management, collaboration, and
findability, while leveraging the
standard it offering. they also
wanted to provide a sustainable
framework for ongoing information
and knowledge management through the application of
consistent storage, metadata, security, and retention of
information.
this presentation will explain the method of assessing
current state and capability of existing information
repositories and practices, designing an updated
information Framework, and implementing the framework
and processes using an out-of-the-box Sp2010 solution.
ROOM: 320 C
Self-Service Business Intelligence in
Upstream Oil & Gas
tHAnK yoU
FoR AttenDInGWe hope that you found today to be a valuable use of your
time, and we look forward to seeing you again next year.
please mark your calendars for February 20, 2014.
Photo courtesy of
Leading Authorities
Speakers Bureau
CoMPLete
yoUR sURVeysAs always, we welcome your feedback! this year it is easier than
ever to provide with our new electronic surveys. Simply use your
smart phone or one of the survey machines in the foyer.
please let us know how you enjoyed each of the breakout
sessions by completing the short mobile survey. each breakout
session has its own unique survey UrL and Microsoft tag. Simply
type in the UrL or scan the tag on the poster to complete the
survey for that session.
Do not forget to complete the general geF Survey:
ustechsregister.com/GEF2013/evaluations.aspx.
Once you complete the survey, you can pick up your
copy of Cloud Surfing by our luncheon speaker, tom
Koulopoulos, at the registration desk.
TOM KOULOPOULOS
expert on innovation, the Cloud, Future trends, technology
& Author of Cloud Surfing and The Innovation Zone

8. OnyX
pLAtinUM
gOLD
SiLVer
Made by ADAPX
®
s
BrOnZe
TM
Innovate
Automate
Optimize
FeAtUring
tHAnK yoU to oUR sPonsoRsWe would like to send a special “thank you” to all of our partner sponsors!
please stop by the Solution Showcase pavilion for more information on their services. together with our partners, Microsoft
delivers enterprise-class solutions that help companies meet Oil & gas industry challenges. More information about
Microsoft in the Oil & gas industry can be found at www.microsoft.com/oilandgas