3. Why is Startup Product failed ?
•
•
•
•
•
•
High burn Rate
Swing for the Fences
Full Management Teams
Assume Customer Known
Assume Features Known
Assume Growth by Execution
Traditional Startup Product are fighting yesterday’s War
12. 3 Stages of Lean Startup
Finding Problem
Worth Solving
Customer
Validation
Defining the MVP
Shorten
Production
Time
Minimum
Viable
Product
Maximizing for
Learning
Measurement
Validated
Learning
Have I built something people want ?
Do I have problem worth solving ?
How do I accelerate growth?
14. Problem Worth Solving - Instagram
Example Hypothesis
We believe that creating the ability for people to
share photos on social networks will allow for
greater self-expression and deeper ambient
connection between people based on shared
interest.
- Instagram
15. Customer Development to Build Hypothesis
1.
Who is your customers ?
2.
What pain points to they have ?
3.
How will we solve their pain points ?
4.
What is the most important thing they need ?
5.
What is our differentiation ?
Which you turn into testable hypothesis for your early adopters
17. Study Case - Hangscout
Hypothesis
We believe that showing the date and location of
show for the favorite performers and the live
performance nearby will create a greater
connection between fans and their favorite
musicians
- Hangscout
19. Study Case : Problem Development - Hangscout
Miss a live performance
Doesn’t know the
schedule
Doesn’t know the live
performance was
cancelled
So much work to find the
live performance
schedule
Doesn’t know well about
the place
20. Study Case : Solution- Hangscout
Artist & event Schedule
reminder
Live performance
location information
Artist & event Schedule &
info
21. Study Case : Value Proposition- Hangscout
Live performance
schedule helper
(event & artist schedule and
information in the systemic
use of data)
Helpful location
information (live
performance location)
Time saving for fans
(Providing event and artist
schedule in one trusted
place in mobile app)
25. Defining the Minimum Viable Product
Lean startups are series of MVPs. Each MVP designed to answer
specific questions (hypothesis) – Eric Reis
The minimum viable product (MVP) is often an ad on google. Or a
power point slide. Or a dialog box. Or a landing page. – Nivi,
Venture Hacks.
Building an MVP is to avoid building product that nobody wants. –
Steve Blank
28. Study Case – The Lounge MVP
Based on 13 people interviewed, they (10
people)agree with this kind of choices, with 3
people will only see when they see for new
places in the city they traveled.
We interview 8 people with 7 people consider
review with picture and 1 person considers
review with icon and rating.
39. Lean Startup – First Step
1. Decide on your early adopters
2. Write your hypothesis down
3. Build your minimum viable product
4. Prove it in micro-scale and get out of the building
5. Fact-based culture, built to learn
Hinweis der Redaktion
History dari lean itusendiriCaranyaleannyagimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnyamerekabuatbikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign danada communication4. Bedanya lean startup dangamificationituapa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
----- Meeting Notes (7/29/13 11:59) -----sebelum ini kenapa mereka gagal dan contoh2nya
Lean startupadalahsuatumetode yang baruuntukmengembangkanprodukberdasarkanvalidasidari customer yang tujuannyauntukmempersingkatwaktu development danmemperkecilresikokegagalandengansecaraterusmenerusmelakukan validated learning dari customer untukmemperbaikikualitasproduksecarakontie
History dari lean itusendiriCaranyaleannyagimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnyamerekabuatbikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign danada communication4. Bedanya lean startup dangamificationituapa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
Lean startupadalahsuatumetode yang baruuntukmengembangkanprodukberdasarkanvalidasidari customer yang tujuannyauntukmempersingkatwaktu development danmemperkecilresikokegagalandengansecaraterusmenerusmelakukan validated learning dari customer untukmemperbaikikualitasproduksecarakontie
History dari lean itusendiriCaranyaleannyagimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnyamerekabuatbikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign danada communication4. Bedanya lean startup dangamificationituapa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics
History dari lean itusendiriCaranyaleannyagimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnyamerekabuatbikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign danada communication4. Bedanya lean startup dangamificationituapa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics