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Customize Social Media Plan
        by Tamara Canady
The demographic of Regeneration Development Group is an
active, participating member of the social media community
allowing an opportunity to access citizens on a personal,
informal level. By becoming a participating member of the
social media community, Regeneration stands to improve
their brand exposure by 12% over the next 6 months in the
Halifax/Edgecombe counties communities.
This strategy will include integrating into the social media
community through Facebook, Twitter, LinkedIn and
Wikipedia. The main goal of this strategy is introduce
Regeneration Development Group to social media, increase
their brand awareness and increase participation in training
facilities.
To create awareness and promotion of
Regeneration Development Group’s programs
and events to surrounding Eastern North
Carolina Counties and beyond
To develop a network of relationships
through social media with other similar non-
profits and activists for resources, support
and funding
To interact personally with potential and
former participants through social media
creating virtual support and outreach
Segment     Description                    Objective
Target #1   Potential & Former             To create an informal,
            participants. This             informational space for
            demographic is at-risk, low-   this target to interact
            income families and            with RDG
            individuals
Target #2   Local and statewide News       To interact with and alert
            Media                          news media to events
                                           accomplishments and
                                           programs
Target #3   Community Outreach,            To network with a
            organizations and activists    community of others
                                           with similar
                                           organizations & mission
                                           will provide a network of
                                           support for events &
                                           programs
Channel   Social integration
Website   •Add a Twitter feed to homepage
          •Facebook Community Page (Likes, Comments &
          Articles)
          •LinkedIn Group Page
               Participate in group forums
               Answer questions
               Promote Events
               Interact with other organizations and users

Email     Add SM links to email signature
Print     Twitter handle and Facebook link at end of press
          releases, newsletters and in printed materials
Twitter and Facebook are great ways to
interact with the community’s individuals.
Wall posts, tweets and status updates will be
geared towards building an informal
relationships with participants both past and
present.
Class updates, special events, news clippings
will be posted on all three outlets to increase
awareness, participants and community
support. An increase of up to 30%
participation over the next six months in
event and training participants can be
expected.
Posts, tweets, and conversations will be about
community events, highlighting individuals,
accomplishments and mention. By remain
semi-formal in conversation with individuals
and other users, Regeneration Development
Group will maintain a personable and social
online presense.
Twitter will follow back all accounts that are
active. With follow, community activists and
outreach organizations will similar missions,
programs and events, local & statewide news
outlets, reporters and publications.
Tool       Use
Facebook   Facebook is the largest and most popular social media
           site in the world with 900 million users. 1/5 of
           Facebook users are between the ages 26-34 bracket of
           much of Regeneration Development Group participants

Twitter    Twitter is the 2nd largest and popular site with 170
           million active users. This micro-blogging site with
           allow 100’s of users to see the latest in Regeneration
           Development Group news, interaction with followers
           and more.
LinkedIn   Upgraded Account (19.99) LinkedIn is a professional
           social media networking site with 175 million users.
           This site will be used to target other non-profit
           organizations, activists, promote special events.
           Offering other users advice, resources, and support.
We will be using several different tools to measure the
success of daily social media use and campaigns:

Klout is the de facto tool for measuring social media influence within the
social media community by measuring mentions, retweets, reshares,
comments, wall posts, friends, followers and replies
Google Analytics is help us measure the impact social media has on
Regeneration Development Group’s business goals and conversions.
Integrated web and social data provides a holistic view of Regeneration’s
content and community configured to measure web traffic.

Social Mention is a real time search engine that monitors over 100 social
media properties.

HootSuite is a social media management dashboard that will be used to
monitor all social media sites.
Month   Descriptions
One     Set up all accounts
        Train Regeneration Development Group in social media on how-to
        Begin finding existing community of participants, organizations, and activists
        Create Wikipedia Page
Two     Continue to build Regeneration Development Group’s social media story
        Establish highlight story for Facebook and Twitter of a participant (monthly)
        Interact on LinkedIn
        Develop hashtags and participate in #BetterNow hashtag
Three   Continue to develop Month II objectives
        Promote upcoming events and class on Facebook & LinkedIn
Four    Continue to grow social media community and contacts
        Adjustments to plan and objectives where needed
        Update Wikipedia page where needed
        Develop an online promotion for Regeneration Development Group
Months   Descriptions
 Five    Continue to Monthly objectives
         End online Promotion
         Promote upcoming events
 Six     Continue monthly objectives
         Evaluate the past 6 months of Social Media campaign
         Create new objectives
         Adjust Old objectives where needed
Daily Social Media Health Checklist
•   6 check-ins with each social media page •   Give thought of the day or an update

•   Reply & comment to all interaction      •   Like a fan’s shared content (picture,
                                                video or status)
•   Interact with followers, friends and    •   Share your favorite story of the day
    groups                                      from your RSS reader on your Fan Page
•   Change pre-scheduled tweets each 24     •   Promote a charitable act or inspired
    hour cycle (6 pre-scheduled tweets)         thought
•   Participate in daily hashtag            •   Praise someone on their fan page

•   Thank new followers for following       •   Answer a question online

•   Retweet something interesting from
    Twitter
At this time, the social media sites are free
that will be used except for the upgraded
LinkedIn account. The fees for social media
strategist services are detailed in the contract
between Regeneration Development Group
and Tamara Canady, social media specialist
and stragretist.
Contact Tamara
@336.549.8387 or just
 send an email to
tj_may08@yahoo.com.

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Regeneration development group social media presentation

  • 1. Customize Social Media Plan by Tamara Canady
  • 2. The demographic of Regeneration Development Group is an active, participating member of the social media community allowing an opportunity to access citizens on a personal, informal level. By becoming a participating member of the social media community, Regeneration stands to improve their brand exposure by 12% over the next 6 months in the Halifax/Edgecombe counties communities. This strategy will include integrating into the social media community through Facebook, Twitter, LinkedIn and Wikipedia. The main goal of this strategy is introduce Regeneration Development Group to social media, increase their brand awareness and increase participation in training facilities.
  • 3. To create awareness and promotion of Regeneration Development Group’s programs and events to surrounding Eastern North Carolina Counties and beyond To develop a network of relationships through social media with other similar non- profits and activists for resources, support and funding To interact personally with potential and former participants through social media creating virtual support and outreach
  • 4. Segment Description Objective Target #1 Potential & Former To create an informal, participants. This informational space for demographic is at-risk, low- this target to interact income families and with RDG individuals Target #2 Local and statewide News To interact with and alert Media news media to events accomplishments and programs Target #3 Community Outreach, To network with a organizations and activists community of others with similar organizations & mission will provide a network of support for events & programs
  • 5. Channel Social integration Website •Add a Twitter feed to homepage •Facebook Community Page (Likes, Comments & Articles) •LinkedIn Group Page Participate in group forums Answer questions Promote Events Interact with other organizations and users Email Add SM links to email signature Print Twitter handle and Facebook link at end of press releases, newsletters and in printed materials
  • 6. Twitter and Facebook are great ways to interact with the community’s individuals. Wall posts, tweets and status updates will be geared towards building an informal relationships with participants both past and present.
  • 7. Class updates, special events, news clippings will be posted on all three outlets to increase awareness, participants and community support. An increase of up to 30% participation over the next six months in event and training participants can be expected.
  • 8. Posts, tweets, and conversations will be about community events, highlighting individuals, accomplishments and mention. By remain semi-formal in conversation with individuals and other users, Regeneration Development Group will maintain a personable and social online presense.
  • 9. Twitter will follow back all accounts that are active. With follow, community activists and outreach organizations will similar missions, programs and events, local & statewide news outlets, reporters and publications.
  • 10. Tool Use Facebook Facebook is the largest and most popular social media site in the world with 900 million users. 1/5 of Facebook users are between the ages 26-34 bracket of much of Regeneration Development Group participants Twitter Twitter is the 2nd largest and popular site with 170 million active users. This micro-blogging site with allow 100’s of users to see the latest in Regeneration Development Group news, interaction with followers and more. LinkedIn Upgraded Account (19.99) LinkedIn is a professional social media networking site with 175 million users. This site will be used to target other non-profit organizations, activists, promote special events. Offering other users advice, resources, and support.
  • 11. We will be using several different tools to measure the success of daily social media use and campaigns: Klout is the de facto tool for measuring social media influence within the social media community by measuring mentions, retweets, reshares, comments, wall posts, friends, followers and replies Google Analytics is help us measure the impact social media has on Regeneration Development Group’s business goals and conversions. Integrated web and social data provides a holistic view of Regeneration’s content and community configured to measure web traffic. Social Mention is a real time search engine that monitors over 100 social media properties. HootSuite is a social media management dashboard that will be used to monitor all social media sites.
  • 12. Month Descriptions One Set up all accounts Train Regeneration Development Group in social media on how-to Begin finding existing community of participants, organizations, and activists Create Wikipedia Page Two Continue to build Regeneration Development Group’s social media story Establish highlight story for Facebook and Twitter of a participant (monthly) Interact on LinkedIn Develop hashtags and participate in #BetterNow hashtag Three Continue to develop Month II objectives Promote upcoming events and class on Facebook & LinkedIn Four Continue to grow social media community and contacts Adjustments to plan and objectives where needed Update Wikipedia page where needed Develop an online promotion for Regeneration Development Group
  • 13. Months Descriptions Five Continue to Monthly objectives End online Promotion Promote upcoming events Six Continue monthly objectives Evaluate the past 6 months of Social Media campaign Create new objectives Adjust Old objectives where needed
  • 14. Daily Social Media Health Checklist • 6 check-ins with each social media page • Give thought of the day or an update • Reply & comment to all interaction • Like a fan’s shared content (picture, video or status) • Interact with followers, friends and • Share your favorite story of the day groups from your RSS reader on your Fan Page • Change pre-scheduled tweets each 24 • Promote a charitable act or inspired hour cycle (6 pre-scheduled tweets) thought • Participate in daily hashtag • Praise someone on their fan page • Thank new followers for following • Answer a question online • Retweet something interesting from Twitter
  • 15. At this time, the social media sites are free that will be used except for the upgraded LinkedIn account. The fees for social media strategist services are detailed in the contract between Regeneration Development Group and Tamara Canady, social media specialist and stragretist.
  • 16. Contact Tamara @336.549.8387 or just send an email to tj_may08@yahoo.com.