Social Media Proposal

1. Regeneration
Development
Group
Customize Social Media Plan
by Tamara Canady
Strategy Overview
 The demographic of Regeneration Development
Group is an active, participating member of the
social media community allowing an opportunity
to access citizens on a personal, informal level.
By becoming a participating member of the social
media community, Regeneration stands to
improve their brand exposure by 12% over the
next 6 months in the Halifax/Edgecombe

2. counties communities.
 This strategy will include integrating into the
social media community through Facebook,
Twitter, LinkedIn and Wikipedia. The main goal
of this strategy is introduce Regeneration
Development Group to social media, increase
their brand awareness and increase participation
in training facilities.
Objectives
 To create awareness and promotion
of Regeneration Development
Group’s programs and events to
surrounding Eastern North Carolina
Counties and beyond
 To develop a network of
relationships through social media

3. with other similar non-profits and
activists for resources, support and
funding
 To interact personally with potential
and former participants through
social media creating virtual support
and outreach
Audience
Content
Integration
Social strategy:

4. Engagement
 Twitter and Facebook are great
ways to interact with the
community’s individuals. Wall posts,
tweets and status updates will be
geared towards building an informal
relationships with participants both
past and present.
Social strategy:
Promoting
 Class updates, special events, news
clippings will be posted on all three
outlets to increase awareness,
participants and community support.

5. An increase of up to 30%
participation over the next six
months in event and training
participants can be expected.
Social strategy: Social
content
 Posts, tweets, and conversations
will be about community events,
highlighting individuals,
accomplishments and mention. By
remain semi-formal in conversation
with individuals and other users,
Regeneration Development Group
will maintain a personable and
social online presense.

6. Social strategy: Network
Building
 Twitter will follow back all accounts
that are active. With follow,
community activists and outreach
organizations will similar missions,
programs and events, local &
statewide news outlets, reporters
and publications.
Tool selection and rationale
Success
Measurement
First 6 months Social

7. Media
strategy timeline
First 6 months Social
Media
strategy timeline
Day To Day Social
Media maintenance
Budget
 At this time, the social media sites
are free that will be used except for
the upgraded LinkedIn account. The

8. fees for social media strategist
services are detailed in the contract
between Regeneration
Development Group and Tamara
Canady, social media specialist and
stragretist.
Got More Questions?
 Contact Tamara
@336.549.8387 or just
send an email to
tj_may08@yahoo.com.