Maximize Your Return on Social Media Forum #SMF2012
•
6 gefällt mir•857 views
This document provides an overview of maximizing returns on social media. It discusses how social media has grown significantly, with over 4 million Facebook accounts and 1.3 million LinkedIn accounts in Belgium. While many companies have social media presences, integration across departments is still developing. The document advocates a three step approach to successful social media integration and returns: listen to understand social media analytics and trends; think to develop strategic social media plans and prepare implementation; do by executing social strategies across marketing, customer service, HR and other departments to fully integrate social media.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (8)
Ähnlich wie Maximize Your Return on Social Media Forum #SMF2012
Ähnlich wie Maximize Your Return on Social Media Forum #SMF2012 (20)
Mehr von Talking Heads
Mehr von Talking Heads (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Maximize Your Return on Social Media Forum #SMF2012
- 1. M A XIMIZE YOUR RETU R N ON SOC IA L ME D IA S o ci a l M ed ia Fo r u m # SM F2 0 1 2 1 8/ 1 2 / 2 0 1 2
- 2. H I ! I ’M S O F I E CE O a t Talking Heads
- 4. 360° social media agency, Taking Heads is a developing long term, integrated social media strategies and ways to implement those.
- 5. SO CI AL = L OG I CA L A ll things socia l
- 6. Social media: accounts 4.893.640 4.007.072 1.342.013 160.000 404 404 404 404 404 Facebook Twitter LinkedIn Netlog YouTube Foursquare Pinterest Google+ Instagram Source: bvlg.be - Dec 2012
- 7. Fastest growing netwerk in Belgium 32% Source: Social Market Analysis - Summer 2012
- 8. Social media: activity ‣ 64% of all Belgian surfers uses social media (5,2 million) ‣ 40% follows or likes at least one brand ‣ 57% has more interactions on social media than offline ‣ 66% of Belgian social media users log in once a day on average ‣ Top of mind: Facebook, Twitter, YouTube, LinkedIn Source: Insites Consulting - Sept 2012
- 9. Companies are present... 61% has a fan page 39% has a handle 29% has a company page 24% uses YouTube Source: Steven Van Belleghem - The 4 C’s of the Conversation Company - June 2012
- 10. but not in all sectors... FMCG & Health- Finance Media Tech & Travel & Retail care Telco Leisure 63% 43% 55% 78% 67% 62% 42% 39% 37% 66% 52% 50% 28% 29% 26% 29% 38% 24% 27% 30% 24% 46% 36% 35% Source: Steven Van Belleghem - The 4 C’s of the Conversation Company - June 2012
- 11. .... and not yet integrated Not active on social 29 1st steps 27 Pilot project 17 Integrates social media 15 Fully integrated 12 Source: Steven Van Belleghem - The 4 C’s of the Conversation Company - June 2012
- 12. SO CI AL M E D I A I N TE G R AT IO N w ithin a c ompany
- 13. From co-existing Market- Customer HR Press & Internal Sales Corp R&D ... ing care Comm commu- Comm nication
- 14. Marketing Awareness, appreciation, action, advocacy incl campaigns & ads
- 15. Customer care Support, information, webcare, retention, CRM
- 17. Corporate communication Corporate identity, externally & internally, PR
- 18. Crisis communication Fast, un-biased, accurate source of information on all channels
- 19. Internal communication Ambassadors, from internal impact to external
- 20. to social collaborating Market- Customer HR Press & Internal Sales Corp R&D ... ing care Comm commu- Comm nication Social Media
- 21. Change management Internal communicatie & impact, change proces, ambassadors
- 22. to... Market- Customer HR Press & Internal Sales Corp R&D ... ing care Comm commu- Comm nication Social Business
- 23. H OW TO SU CCE E D In a sus tainab le way
- 24. listen think do
- 25. listen think do ✓ Monitor & Measure ✓ Strategy ✓ Integrate ✓ Analyze ✓ Implementation ✓ Execute ✓ Report ✓ Preparation ✓ Build
- 26. NOW YOU K NOW HOW. .. Le t’s kic k this of f !
- 28. M AXIM I ZE YO UR R E TUR N !
- 29. Sofie Verhalle E: sofie@talkingheads.be T: +32 478 208 411 T: @talking_heads