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The new year is here! And
with customer service and
customer experience taking
precedence over your
sales, marketing and even
product efforts as your
greatest differentiator
against competitors…
How will your brand
stand out in 2016?
Here are the top 10
trends you should
leverage to start the
year with a winning
customer service
strategy:
By the end of 2015,
42% of the global
population will own a
smartphone.
Source: Forrester
Today’s customers are
using their mobile devices
for nearly everything.
From purchasing to
contacting customer
support, your brand’s
mobile strategy should be in
line with your customers’
mobile journey.
Brands should optimize
their customer service
offerings for mobile:
• Phone Support
• Social Media
• Chat
• Email
• FAQ
70% of customers
believe that company
websites should have
a self-service option.
Source: The Real Self-Service
Economy Report
Customers want to
feel empowered by
being able to solve
their issues on their
own.
Collaborate with your
support and product
teams to ensure that
your FAQ page and
knowledge base are
up-to-date.
Make sure that
customers can easily
find answers to their
questions on your
website, via self-service
options in your IVR and
in your knowledge base.
60% of customers will
abandon a call after
waiting on hold for a
minute.
Source: Velaro
And...61% of
customers would use
the Callback from
Queue feature if
available.
Source: Velaro
Nobody likes to wait
in a call queue for an
extended period of
time.
This year, give your
customers the option to
be called back by your
team instead of waiting
in the queue.
This will show that you
value and respect their
time and will improve
their overall experience
with your company.
86% of consumers
say personalization
plays a role in their
purchasing
decisions.
Source: Infosys
In 2016, your customers
expect you to offer
them a personalized
experience.
Integrate your call center
software with your helpdesk
and CRM to know as much
as possible about your
customers the moment they
reach out to you.
Train your agents to use
the appropriate
etiquette, vocabulary
and language to make
your customers feel
unique and heard.
55% of customers say
easy access to info
and support can make
them love a brand.
Source: IdeasUnlimited
The customer of 2016
is impatient and
expects support to be
readily available
when they need it.
As a result, many
brands are offering
24/7 support 365
days of the year.
In 2016, make sure
your company doesn’t
fall behind.
7 in 10 Americans
said they were willing
to spend more with
companies they
believe provide
excellent customer
service.
Source: American Express
The future of
customer service
involves predicting
your customers’
issues before they
even arise.
Tap into your data to get
a sense of common
complaints and issues.
Offer your customers
useful information and
troubleshooting tips
before they even ask
for it.
44% of email
recipients made at
least one purchase
last year based on a
promotional email.
Source: Convince&Convert
Don’t wait until your
customers reach out to
you for you to re-establish
communication with them.
Stay in touch with your
customers by sending them
valuable content such as
new product features, tips
for adhering to best
practices, industry insights
and so on.
Interactive Voice
Response (IVR)
Systems account for
27% of the entire call
experience.
Source: JD Power & Associates
Call center software
features like an IVR System
can help your customer
service team offer a more
seamless customer
experience.
A simple yet well
thought out IVR can
help your customers
reach the right agent
so that their problem is
solved quickly and
effectively.
86% of buyers would
pay more for a better
customer experience.
Source: CEI
In 2016, understanding
your customer’s journey
can make or break your
business.
Customer journey
mapping will help your
organization understand
how customers interact
with your brand and
identify key points of
friction.
Based on your customer
journey map you can
devise a company-wide
plan that will improve
your CX across the
board.
95% of customers use
more than one
channel to contact
customer support.
Source: CFI Group
While phone support is
king, other customer
service channels should
not be ignored.
In order to truly offer a
great customer
experience, your
support team should
be available on any
channel your customer
base wishes to contact
them.
Evaluate the different
support tools out there
like live chat and social
media that integrate
with your primary
helpdesk, CRM and call
center software solution.
Start 2016 right with a winning
customer service strategy.
Start 2016 right with a winning
customer service strategy.
Start 2016 right with a winning
customer service strategy.
Ring in the new year with
fantastic phone support using Talkdesk.
Start your free trial today!
www.talkdesk.com/free-trial
Create a Call Center in 5 Minutes

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10 Customer Service Trends for 2016

  • 1.
  • 2. The new year is here! And with customer service and customer experience taking precedence over your sales, marketing and even product efforts as your greatest differentiator against competitors…
  • 3. How will your brand stand out in 2016?
  • 4. Here are the top 10 trends you should leverage to start the year with a winning customer service strategy:
  • 5.
  • 6. By the end of 2015, 42% of the global population will own a smartphone. Source: Forrester
  • 7. Today’s customers are using their mobile devices for nearly everything. From purchasing to contacting customer support, your brand’s mobile strategy should be in line with your customers’ mobile journey.
  • 8. Brands should optimize their customer service offerings for mobile: • Phone Support • Social Media • Chat • Email • FAQ
  • 9.
  • 10. 70% of customers believe that company websites should have a self-service option. Source: The Real Self-Service Economy Report
  • 11. Customers want to feel empowered by being able to solve their issues on their own.
  • 12. Collaborate with your support and product teams to ensure that your FAQ page and knowledge base are up-to-date.
  • 13. Make sure that customers can easily find answers to their questions on your website, via self-service options in your IVR and in your knowledge base.
  • 14.
  • 15. 60% of customers will abandon a call after waiting on hold for a minute. Source: Velaro
  • 16. And...61% of customers would use the Callback from Queue feature if available. Source: Velaro
  • 17. Nobody likes to wait in a call queue for an extended period of time.
  • 18. This year, give your customers the option to be called back by your team instead of waiting in the queue.
  • 19. This will show that you value and respect their time and will improve their overall experience with your company.
  • 20.
  • 21. 86% of consumers say personalization plays a role in their purchasing decisions. Source: Infosys
  • 22. In 2016, your customers expect you to offer them a personalized experience.
  • 23. Integrate your call center software with your helpdesk and CRM to know as much as possible about your customers the moment they reach out to you.
  • 24. Train your agents to use the appropriate etiquette, vocabulary and language to make your customers feel unique and heard.
  • 25.
  • 26. 55% of customers say easy access to info and support can make them love a brand. Source: IdeasUnlimited
  • 27. The customer of 2016 is impatient and expects support to be readily available when they need it.
  • 28. As a result, many brands are offering 24/7 support 365 days of the year. In 2016, make sure your company doesn’t fall behind.
  • 29.
  • 30. 7 in 10 Americans said they were willing to spend more with companies they believe provide excellent customer service. Source: American Express
  • 31. The future of customer service involves predicting your customers’ issues before they even arise.
  • 32. Tap into your data to get a sense of common complaints and issues.
  • 33. Offer your customers useful information and troubleshooting tips before they even ask for it.
  • 34.
  • 35. 44% of email recipients made at least one purchase last year based on a promotional email. Source: Convince&Convert
  • 36. Don’t wait until your customers reach out to you for you to re-establish communication with them.
  • 37. Stay in touch with your customers by sending them valuable content such as new product features, tips for adhering to best practices, industry insights and so on.
  • 38.
  • 39. Interactive Voice Response (IVR) Systems account for 27% of the entire call experience. Source: JD Power & Associates
  • 40. Call center software features like an IVR System can help your customer service team offer a more seamless customer experience.
  • 41. A simple yet well thought out IVR can help your customers reach the right agent so that their problem is solved quickly and effectively.
  • 42.
  • 43. 86% of buyers would pay more for a better customer experience. Source: CEI
  • 44. In 2016, understanding your customer’s journey can make or break your business.
  • 45. Customer journey mapping will help your organization understand how customers interact with your brand and identify key points of friction.
  • 46. Based on your customer journey map you can devise a company-wide plan that will improve your CX across the board.
  • 47.
  • 48. 95% of customers use more than one channel to contact customer support. Source: CFI Group
  • 49. While phone support is king, other customer service channels should not be ignored.
  • 50. In order to truly offer a great customer experience, your support team should be available on any channel your customer base wishes to contact them.
  • 51. Evaluate the different support tools out there like live chat and social media that integrate with your primary helpdesk, CRM and call center software solution.
  • 52. Start 2016 right with a winning customer service strategy. Start 2016 right with a winning customer service strategy.
  • 53. Start 2016 right with a winning customer service strategy. Ring in the new year with fantastic phone support using Talkdesk. Start your free trial today! www.talkdesk.com/free-trial Create a Call Center in 5 Minutes