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Impact of Social Networks
     on Recruiting

     Taleo/LinkedIn breakfast event
        Stockholm, May 29 2012
              Lars Ingerslev
Lars Ingerslev
Enterprise Sales Manager Nordics
LinkedIn

Stockholm| Hiring Solutions & Online Media
Profile: http://se.linkedin.com/in/larsingerslev
Connections: 500+          Recommendations: 2
Email: lingerslev@linkedin.com




                                                   2
Agenda

   LinkedIn Introduction

   Welcome to the Talent Economy

   Recruitment strategy




                                     3
LinkedIn introduction




                        4
Our mission:
“Connect the world’s professionals to make
   them more productive and successful”




                                             5
Company Overview
   Founded in 2003
   2,500+ employees
   Global Headquarters Mountain View, California
   European Headquarters in Dublin, Ireland
GLOBAL OFFICES

                         Mountain
 Dublin     Stockholm                 Milan       Omaha      Madrid   Chicago
                          View
                            San
 London     Mumbai                   Singapore   SĂŁo Paulo    Paris    Delhi
                         Francisco

Amsterdam    Toronto     New York    Bangalore   Munich      Sydney   Tokyo




                                                                                6
The first global Professional Business Network

+ 161,000,000
                                                                   Nordics
                                                                      2.7M
                                                                      +
Registered members (May 2012)                        UK
                                                                  NL
                                                     9M+
                                                                  3M+
                                                                         DE
                                                                         2M+
                                                          France
    Canada                                                  3M+
                                                                        Italy
      5M+                       Europe
                                                     Spain                2M+
       United States              44M+
                                                      3M+
          60M+                             India
                                            14M+

                                                   Asia Pacific
               Latin America                          25M+
                     14M+




                                         +5M per Month
        Recruitment Solutions
The value we bring to our members
                                                      Identity
      Rolodex, Resume,                                Connect, find and be found
      Business Card                                   LinkedIn Profile, Address Book, Search




                                                      Insights
      Newspapers,                                     Be great at what you do
      Trade Magazines, Events                         Homepage, LinkedIn Today, Groups




                                                      Everywhere
                                                      Work wherever our members work
     Desktop                                          Mobile, APIs, Plug-Ins




    Opportunities that will transform the trajectory of your career

                                                                                               8
Professional identity ecosystem
               The professional profile of record




                                                    Connect
Experience /
  Education
                                                    Professional
                                                    Details



                                                    Recommendations
  Summary:
 Career and
Professional
  Highlights

                                                    Groups /
                                                    Associations




                                                                   9
Professional identity ecosystem
       The definitive professional search engine




                                                            1st




                                                   244 shared connections




                                                                            10
Welcome to the Talent Economy




                                11
What is the single most important driver of long-
   term value creation within a company?




                                                    12
What is the single most important driver of long-
                  Talent
   term value creation within a company?




                                                    13
The Talent Economy

 Fundamental shift in the way companies
  compete

 Passive candidates require an active recruitment
  approach

 Employers need to build the brand


 Every employee is a recruiter
                                                     14
Our industry
      Reach the best candidates, not just the actives
       Social
Social Platforms     Social /|Passive / Active
                      Social Active | Passive    Active Job Seekers
                                                     Active Job Seekers




                                  <20%



                          150+M
                            >80%
Impact of Social Networks on Recruiting

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Impact of Social Networks on Recruiting

  • 1. Impact of Social Networks on Recruiting Taleo/LinkedIn breakfast event Stockholm, May 29 2012 Lars Ingerslev
  • 2. Lars Ingerslev Enterprise Sales Manager Nordics LinkedIn Stockholm| Hiring Solutions & Online Media Profile: http://se.linkedin.com/in/larsingerslev Connections: 500+ Recommendations: 2 Email: lingerslev@linkedin.com 2
  • 3. Agenda  LinkedIn Introduction  Welcome to the Talent Economy  Recruitment strategy 3
  • 5. Our mission: “Connect the world’s professionals to make them more productive and successful” 5
  • 6. Company Overview  Founded in 2003  2,500+ employees  Global Headquarters Mountain View, California  European Headquarters in Dublin, Ireland GLOBAL OFFICES Mountain Dublin Stockholm Milan Omaha Madrid Chicago View San London Mumbai Singapore SĂŁo Paulo Paris Delhi Francisco Amsterdam Toronto New York Bangalore Munich Sydney Tokyo 6
  • 7. The first global Professional Business Network + 161,000,000 Nordics 2.7M + Registered members (May 2012) UK NL 9M+ 3M+ DE 2M+ France Canada 3M+ Italy 5M+ Europe Spain 2M+ United States 44M+ 3M+ 60M+ India 14M+ Asia Pacific Latin America 25M+ 14M+ +5M per Month Recruitment Solutions
  • 8. The value we bring to our members Identity Rolodex, Resume, Connect, find and be found Business Card LinkedIn Profile, Address Book, Search Insights Newspapers, Be great at what you do Trade Magazines, Events Homepage, LinkedIn Today, Groups Everywhere Work wherever our members work Desktop Mobile, APIs, Plug-Ins Opportunities that will transform the trajectory of your career 8
  • 9. Professional identity ecosystem The professional profile of record Connect Experience / Education Professional Details Recommendations Summary: Career and Professional Highlights Groups / Associations 9
  • 10. Professional identity ecosystem The definitive professional search engine 1st 244 shared connections 10
  • 11. Welcome to the Talent Economy 11
  • 12. What is the single most important driver of long- term value creation within a company? 12
  • 13. What is the single most important driver of long- Talent term value creation within a company? 13
  • 14. The Talent Economy  Fundamental shift in the way companies compete  Passive candidates require an active recruitment approach  Employers need to build the brand  Every employee is a recruiter 14
  • 15. Our industry Reach the best candidates, not just the actives Social Social Platforms Social /|Passive / Active Social Active | Passive Active Job Seekers Active Job Seekers <20% 150+M >80%