The document discusses various social media platforms and their suitability for professional networking and recruitment. It notes that LinkedIn has over 2.1 million groups, Facebook has over 1.28 billion users who check in daily, and Instagram is growing rapidly with 150 million users globally. The key message is that exhibiting the right social behavior in the appropriate social community can lead to success in talent attraction and recruitment.

1. Katrina Collier
Winning Impression
The right social community is the talent
attraction secret ingredient!
@WinningImpress

2. An Independent Voice
on Social Recruiting
Since 2009
@WinningImpress

3. In your own community one way news
might be ok… maybe.

4. But in reality...

5. The right approach to
social communities is key
Be you,
be real
Be consistent
& valuable
Be
conversational,
polite & thankful
Pay it forward

6. Get it right & you’ll attract
the right people!

7. Which social
community
is right?

8. may seem
right but is it social?

9. 2.1M LinkedIn Groups

10.  1.28 billion Facebook users
 802 million check in daily!
 36 million British users
 Use without adding friends!
Facebook

11. A question…

12. Facebook
Groups

13. The fastest growing social site
with 150M users globally.
Instagram

14. Twitter
 c. 1 billion Twitter accounts
 255 million are active
 10 million Brits use Twitter
 29% of those aged 15 - 34 use it

15. ☺ 540M active users across Google each month
☺ 300 M people are active in the stream each month
☺ 10M British users
Google+

17. ☺ 1 billion YouTube users
☺ 2nd largest search engine
☺ YouTube reaches more US adults
aged 18-34 than any cable network
☺ 19.1M unique Brit visitors / month
YouTube

18. Bēhance

19. Pinterest
☺ 70m users
☺ 80% women

20. GitHub
4.5 million users, grew by 1.5
million in 2013 alone.

21. Stackoverflow72 million unique
visitors per month

22. The right social behaviour in the right
social community = success!

23. Katrina Collier
Speaker, Trainer & Writer
Social Media in Recruitment & Job Search
WinningImpression.com +44 7917 880 711
Twitter: @WinningImpress
LinkedIn: linkedin.com/in/katrinacollier
Google+: plus.google.com/+KatrinaCollier
Questions?