34. REASONS FOR TAKING BRAND AMBASSDORS
SHAHRUKH KHAN
YEAR- 2002
REASONS—
-- According to Mr. Atul Bindal, Director & Group Chief Marketing
Officer, Shahrukh Khan’s core values of being a self made actor
with his success & glamour .
SACHIN TENDULKAR
YEAR- 3rd Oct, 2003
REASONS–
-- According to Mr. Atul Bindal , Sachin Tendulkar’s dedication,
innocence and performance are today seen as a driver of
selfidentification
amongst the masses.
-- "Sachin and Airtel both are leaders having similar values and
personality traits like trustworthiness, friendliness, youthfulness
and trend-setters,
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35. WHY REHMAN,SACHIN AND SHAHRUKH TOGETHER?
YEAR– 2003-2007
REASONS--
-- All the three are the leaders in their respective fields, so is AIRTEL.
SACHIN - CRICKET
SHAHRUKH - MOVIES
A.R REHMAN - MUSIC COMPOSER
-- Sachin 1st, he is a legend of Indian cricket, not only a batsman, he
is a belief, a motivation - his mere presence brings so much to
Indian dressing room.
-- Shahrukh khan is one of the biggest movie star - Indian film
Industry has produced, he has the record of holding most number
of awards (including all categories)
-- A.R REHMAN Blasting music, classical songs at a very young age.
Popular among masses.
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