Now that you have created digital projects, how do you generate traffic and reach users that are not starting their research on your library page? This presentation is designed to explore ways to market digital library projects.
Ähnlich wie Using emerging technologies for open access Best practices for dissemination of digital information Tiffini Travis & Lisa Janicke Hinchcliffe
Ähnlich wie Using emerging technologies for open access Best practices for dissemination of digital information Tiffini Travis & Lisa Janicke Hinchcliffe (20)
Using emerging technologies for open access Best practices for dissemination of digital information Tiffini Travis & Lisa Janicke Hinchcliffe
1. But will they
come?
Using Social Media to
increase usage of digital
projects
2. 3 Objectives today
1. Identify major social media tools
2. Understand how to plan for social media
3. Reflect on how social media can be used in your library
3. Question United states or
Canada
Si Latin America
Cuba Caribbean
Africa
Europe
Asia
Middle East
Australia/oceana
6. Best practices for outreach
Assess
Plan
Engage
Take Risks
Consistent
Go where users are
7. Every library has their own unique set of
users or non-users they want to reach….
http://www.flickr.com/photos/hughes_leglise/461546381/
http://www.flickr.com/photos/ingetjetadros/4907828996/
8. Understanding your Users
Who are your users?
Where are they in
the virtual
world?
http://www.flickr.com/photos/93684827@N00/1403513855
How are they most likely to receive
your message?
How do you make sure they
are aware of your services?
9. Digital Divide
Image: http://www.flickr.com/photos/breakdennis/5036431330/
10. 55% Of North America, Oceana
and Europe have Internet
36% Latin America
31% Middle East
11% Africa
12. You can create your own but….
Use what is most
often found by users
Add items to the Resources section on the page…
Create your own Wiki Entries
Cross Reference
32. Social Media Tips
Use icons on Home Page
Use QR Codes to embed urls
Embed and cross link!
Do NOT link Twitter and FB!
Encourage Engagement
Have social media goals
Develop value-added features
Assess your progress
Be Flexible!
http://www.flickr.com/photos/ladymixy-uk/3649349353/
33. Using SWOT Analysis to pick your
outreach tools
http://flickr.com/photos/dixonbaxi/
34. Steps of Action Planning
Launch
Management
Optimization
http://www.flickr.com/photos/21561428@N03/5136803941/
36. References
Belden, D. (2008). Harnessing Social Networks to Connect with Audiences: If You
Build It, Will They Come 2.0?. Internet Reference Services Quarterly, 13(1), 99-111.
doi:10.1300/J136v13n01-06
IFLA (2002). Statement on Libraries and Sustainability. Available at: http://
www.johannesburgsummit.org/html/documents/summit_docs/background_papers/
3108_background_paper8.pdf
internetworldstats.com World internet and usage population statistics.
Tomaiuolo, N. (2009). U-Content. Searcher, 17(4), 40-47.
Turner, J.(2011). Understanding the Social Media ROI Cycle. Available at: http://
mashable.com/2011/03/03/social-media-roi-cycle/
Blog for presentation: http://iflatravis.blogspot.com