5. Sake Growth: TY KU Sake Black is the fastest
growing Sake in the US according to Nielsen.
2012YTD
Depletion CAGR
2009-11
Depletion CAGR
Source: Gromberg
Note: TY KU Sake includes Silver, Black and White labels
6. Napa Valley Reserve Junmai Daiginjo
Napa Valley Estate Junmai Ginjo
California Varietal Junmai
Bag-in-box Table Sake
7. Who dominates the growth of the Sake
category?
• The category is dominated by Sub-Premium /
=
Inexpensive Brands
What will cause growth in the premium
Sake category?
• Consumption patterns evolve with category,
the consumer base begins to appreciate
higher quality
Where does the premium Sake growth
=
come from?
• From Niche Markets to Mainstream, the
category begins to greatly expand
Result:
• Tequila market grew 4x since 1985 led by
Patron’s premiumization of the category
8. • PREMIUM NIGORI SAKE
• Akebono sake rice polished away 30%
• Craft brewed in Nara, Japan
Tasting Notes:
Silky texture with the refreshingly
sweet taste of coconut and hints
of vanilla.
SMV: -1.7 | Acidity: 1.8 | Amino Acids: 1.0
330ml Suggested Retail $12.99 --- $9.99 EDLP feature
720ml Suggested Retail $16.99 --- $14.99 EDLP feature
9. TY KU Sake Silver
• PREMIUM JUNMAI SAKE
• Akebono sake rice polished 30%
• Craft brewed in Nara, Japan
Tasting Notes:
Fresh & lightly sweet with subtle
pear notes, leaving softness on
the palate
SMV = +1.9 | Acidity = 1.7 | Amino Acids = 1.1
330ml Suggested Retail $12.99 --- $9.99 EDLP feature
720ml Suggested Retail $16.99 --- $14.99 EDLP feature
10. TY KU Sake Black
• SUPER PREMIUM JUNMAI GINJO SAKE
• Yamada Nishiki and Akebono sake rice
polished 45%
• Craft brewed by the Umenoyado
Brewery in Nara, Japan
Tasting Notes:
Rich texture, hints of natural
sweetness with peach & vanilla
on the nose
SMV = +2.0 | Acidity = 1.8 | Amino Acids = 2.5
330ml Suggested Retail $16.99 --- $14.99 EDLP feature
720ml Suggested Retail $24.99 --- $19.99 EDLP feature
11. TY KU Sake White
• ULTRA PREMIUM JUNMAI DAIGINJO
SAKE (TOP 3%)
• Polished over 60%
• Yamada Nishiki Rice:
Best Sake Rice In The World
• Craft brewed exclusively for
TY KU by Matsuyama Shuzo
• Brewery in Yamagata, Japan
(Japan’s most awarded brewery)
SMV = +3.0 | Acidity = 1.4 | Amino Acids = 1.4
330ml Suggested Retail $64.99
720ml Suggested Retail $39.99
15. 2013 Goal:
#1 Online
Wine/Spirit Brand! Note: Likers rounded to top nearest 100k
(Select Brands)
17. TY KU is a company based on the principle of sharing. Its founders spent years researching
the best sake breweries in Japan with the desire to share the honored secrets of the purest
beverage on the planet with the West. TY KU seeks to bring the best of Japan to the U.S.,
aiming to have consumers discover TY KU, experience a better way to drink, and share on
with their friends and loved ones.
Inspired by the Japanese tradition of always pouring for your friends & loved ones as a sign
of respect and generosity, “Share On” aims to create an aware, inclusive, better
celebration. “Share On” will educate consumers on the best in class quality, smooth taste &
inherent benefits of TY KU Sake.
18. Exclusive Announcement!
The official TY KU
television commercial
starring CeeLo Green
will begin airing in Q1 2013
19. TY KU is the FIRST Sake Brand to have a television commercial nationally
televised. The spot “Share On” ,featuring TY KU co-owner CeeLo Green,
educates consumers that Sake itself can be enjoyed in venues outside of
Japanese Sushi restaurants. The spot transitions from a Sushi Restaurant, Pool
Side, In a night club, and backstage at a CeeLo performance demonstrating the
versatility of Sake as a beverage and how it can be “Shared” across many
verticals.
20. TY KU Sake & Spirits & CeeLo Green Present “SHARE ON” – TV Commercial
• National TY KU Commercial Debut Date Feb. 27th
• Initial run dates 2/27/13 – 4/5/13 Additional dates Q2-Q4
• Major networks – Over 200,000,000+ viewers
Bravo, BET, TBS, TNT, Tru TV, TV Land, USA, ABC Family, BBC America, Biography, E!, Lifetime, Lifetime Movie,
OWN, Oxygen, SoapNet, WE, Style, A&E, Cooking Channel, Food, Hallmark, HGTV, Travel Channel, TLC
21. In conjunction with the television commercial, TY KU presents a custom-designed,
consumer focused interactive web application “Share On with CeeLo” so fans can
get in on the sharing action for increased brand engagement and a continued TY
KU & CeeLo experience.
22. Feb.27 - Apr.13, 2013 Las Vegas
In House Residency
• 28 Show Run – CeeLo Extravaganza
at Planet Hollywood, Las Vegas
• 196,000 guests throughout the run
• TY KU will be fully integrated into the
actual performance
• Print Ads: ESPN Magazine (2mm) &
People Magazine (3.7mm)
- 5.7 Million Circulation
• Ryan Seacrest radio and Extra TV
support and promotion with TY KU
as title sponsor
• Billboards throughout Las Vegas