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Sake Growth: TY KU Sake Black is the fastest
growing Sake in the US according to Nielsen.
                                                                               2012YTD
                                                                            Depletion CAGR




                                                              2009-11
                                                           Depletion CAGR




Source: Gromberg
Note: TY KU Sake includes Silver, Black and White labels
Napa Valley Reserve   Junmai Daiginjo


Napa Valley Estate      Junmai Ginjo


California Varietal           Junmai


Bag-in-box                Table Sake
Who dominates the growth of the Sake
   category?
• The category is dominated by Sub-Premium /


                                               =
   Inexpensive Brands
What will cause growth in the premium
   Sake category?
• Consumption patterns evolve with category,
   the consumer base begins to appreciate
   higher quality

Where does the premium Sake growth


                                               =
    come from?
• From Niche Markets to Mainstream, the
   category begins to greatly expand

Result:
• Tequila market grew 4x since 1985 led by
   Patron’s premiumization of the category
• PREMIUM NIGORI SAKE
• Akebono sake rice polished away 30%
• Craft brewed in Nara, Japan


Tasting Notes:
Silky texture with the refreshingly
sweet taste of coconut and hints
of vanilla.
SMV: -1.7 | Acidity: 1.8 | Amino Acids: 1.0


330ml Suggested Retail $12.99 --- $9.99 EDLP feature
720ml Suggested Retail $16.99 --- $14.99 EDLP feature
TY KU Sake Silver
• PREMIUM JUNMAI SAKE
• Akebono sake rice polished 30%
• Craft brewed in Nara, Japan


Tasting Notes:
Fresh & lightly sweet with subtle
pear notes, leaving softness on
the palate
SMV = +1.9 | Acidity = 1.7 | Amino Acids = 1.1


330ml Suggested Retail $12.99 --- $9.99 EDLP feature
720ml Suggested Retail $16.99 --- $14.99 EDLP feature
TY KU Sake Black
• SUPER PREMIUM JUNMAI GINJO SAKE
• Yamada Nishiki and Akebono sake rice
polished 45%
• Craft brewed by the Umenoyado
  Brewery in Nara, Japan

Tasting Notes:
Rich texture, hints of natural
sweetness with peach & vanilla
on the nose
SMV = +2.0 | Acidity = 1.8 | Amino Acids = 2.5


330ml Suggested Retail $16.99 --- $14.99 EDLP feature
720ml Suggested Retail $24.99 --- $19.99 EDLP feature
TY KU Sake White
• ULTRA PREMIUM JUNMAI DAIGINJO
  SAKE (TOP 3%)
• Polished over 60%
• Yamada Nishiki Rice:
  Best Sake Rice In The World
• Craft brewed exclusively for
  TY KU by Matsuyama Shuzo
• Brewery in Yamagata, Japan
  (Japan’s most awarded brewery)
SMV = +3.0 | Acidity = 1.4 | Amino Acids = 1.4


330ml Suggested Retail $64.99
720ml Suggested Retail $39.99
Yamagata, Japan




                        Tokyo

              Nara, Japan
Oita, Japan
On-Premise Chains
Off Premise Chains
2013 Goal:
    #1 Online
Wine/Spirit Brand!          Note: Likers rounded to top nearest 100k




          (Select Brands)
SHARE_ON
TY KU is a company based on the principle of sharing. Its founders spent years researching
the best sake breweries in Japan with the desire to share the honored secrets of the purest
beverage on the planet with the West. TY KU seeks to bring the best of Japan to the U.S.,
aiming to have consumers discover TY KU, experience a better way to drink, and share on
with their friends and loved ones.

Inspired by the Japanese tradition of always pouring for your friends & loved ones as a sign
of respect and generosity, “Share On” aims to create an aware, inclusive, better
celebration. “Share On” will educate consumers on the best in class quality, smooth taste &
inherent benefits of TY KU Sake.
Exclusive Announcement!

     The official TY KU
  television commercial
  starring CeeLo Green
will begin airing in Q1 2013
TY KU is the FIRST Sake Brand to have a television commercial nationally
televised. The spot “Share On” ,featuring TY KU co-owner CeeLo Green,
educates consumers that Sake itself can be enjoyed in venues outside of
Japanese Sushi restaurants. The spot transitions from a Sushi Restaurant, Pool
Side, In a night club, and backstage at a CeeLo performance demonstrating the
versatility of Sake as a beverage and how it can be “Shared” across many
verticals.
TY KU Sake & Spirits & CeeLo Green Present “SHARE ON” – TV Commercial
• National TY KU Commercial Debut Date Feb. 27th
• Initial run dates 2/27/13 – 4/5/13  Additional dates Q2-Q4
• Major networks – Over 200,000,000+ viewers




Bravo, BET, TBS, TNT, Tru TV, TV Land, USA, ABC Family, BBC America, Biography, E!, Lifetime, Lifetime Movie,
OWN, Oxygen, SoapNet, WE, Style, A&E, Cooking Channel, Food, Hallmark, HGTV, Travel Channel, TLC
In conjunction with the television commercial, TY KU presents a custom-designed,
 consumer focused interactive web application “Share On with CeeLo” so fans can
get in on the sharing action for increased brand engagement and a continued TY
KU & CeeLo experience.
Feb.27 - Apr.13, 2013 Las Vegas
  In House Residency

• 28 Show Run – CeeLo Extravaganza
   at Planet Hollywood, Las Vegas
• 196,000 guests throughout the run
• TY KU will be fully integrated into the
   actual performance
• Print Ads: ESPN Magazine (2mm) &
   People Magazine (3.7mm)
   - 5.7 Million Circulation
• Ryan Seacrest radio and Extra TV
   support and promotion with TY KU
   as title sponsor
• Billboards throughout Las Vegas

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SHARE_ON

  • 5. Sake Growth: TY KU Sake Black is the fastest growing Sake in the US according to Nielsen. 2012YTD Depletion CAGR 2009-11 Depletion CAGR Source: Gromberg Note: TY KU Sake includes Silver, Black and White labels
  • 6. Napa Valley Reserve Junmai Daiginjo Napa Valley Estate Junmai Ginjo California Varietal Junmai Bag-in-box Table Sake
  • 7. Who dominates the growth of the Sake category? • The category is dominated by Sub-Premium / = Inexpensive Brands What will cause growth in the premium Sake category? • Consumption patterns evolve with category, the consumer base begins to appreciate higher quality Where does the premium Sake growth = come from? • From Niche Markets to Mainstream, the category begins to greatly expand Result: • Tequila market grew 4x since 1985 led by Patron’s premiumization of the category
  • 8. • PREMIUM NIGORI SAKE • Akebono sake rice polished away 30% • Craft brewed in Nara, Japan Tasting Notes: Silky texture with the refreshingly sweet taste of coconut and hints of vanilla. SMV: -1.7 | Acidity: 1.8 | Amino Acids: 1.0 330ml Suggested Retail $12.99 --- $9.99 EDLP feature 720ml Suggested Retail $16.99 --- $14.99 EDLP feature
  • 9. TY KU Sake Silver • PREMIUM JUNMAI SAKE • Akebono sake rice polished 30% • Craft brewed in Nara, Japan Tasting Notes: Fresh & lightly sweet with subtle pear notes, leaving softness on the palate SMV = +1.9 | Acidity = 1.7 | Amino Acids = 1.1 330ml Suggested Retail $12.99 --- $9.99 EDLP feature 720ml Suggested Retail $16.99 --- $14.99 EDLP feature
  • 10. TY KU Sake Black • SUPER PREMIUM JUNMAI GINJO SAKE • Yamada Nishiki and Akebono sake rice polished 45% • Craft brewed by the Umenoyado Brewery in Nara, Japan Tasting Notes: Rich texture, hints of natural sweetness with peach & vanilla on the nose SMV = +2.0 | Acidity = 1.8 | Amino Acids = 2.5 330ml Suggested Retail $16.99 --- $14.99 EDLP feature 720ml Suggested Retail $24.99 --- $19.99 EDLP feature
  • 11. TY KU Sake White • ULTRA PREMIUM JUNMAI DAIGINJO SAKE (TOP 3%) • Polished over 60% • Yamada Nishiki Rice: Best Sake Rice In The World • Craft brewed exclusively for TY KU by Matsuyama Shuzo • Brewery in Yamagata, Japan (Japan’s most awarded brewery) SMV = +3.0 | Acidity = 1.4 | Amino Acids = 1.4 330ml Suggested Retail $64.99 720ml Suggested Retail $39.99
  • 12. Yamagata, Japan Tokyo Nara, Japan Oita, Japan
  • 15. 2013 Goal: #1 Online Wine/Spirit Brand! Note: Likers rounded to top nearest 100k (Select Brands)
  • 17. TY KU is a company based on the principle of sharing. Its founders spent years researching the best sake breweries in Japan with the desire to share the honored secrets of the purest beverage on the planet with the West. TY KU seeks to bring the best of Japan to the U.S., aiming to have consumers discover TY KU, experience a better way to drink, and share on with their friends and loved ones. Inspired by the Japanese tradition of always pouring for your friends & loved ones as a sign of respect and generosity, “Share On” aims to create an aware, inclusive, better celebration. “Share On” will educate consumers on the best in class quality, smooth taste & inherent benefits of TY KU Sake.
  • 18. Exclusive Announcement! The official TY KU television commercial starring CeeLo Green will begin airing in Q1 2013
  • 19. TY KU is the FIRST Sake Brand to have a television commercial nationally televised. The spot “Share On” ,featuring TY KU co-owner CeeLo Green, educates consumers that Sake itself can be enjoyed in venues outside of Japanese Sushi restaurants. The spot transitions from a Sushi Restaurant, Pool Side, In a night club, and backstage at a CeeLo performance demonstrating the versatility of Sake as a beverage and how it can be “Shared” across many verticals.
  • 20. TY KU Sake & Spirits & CeeLo Green Present “SHARE ON” – TV Commercial • National TY KU Commercial Debut Date Feb. 27th • Initial run dates 2/27/13 – 4/5/13  Additional dates Q2-Q4 • Major networks – Over 200,000,000+ viewers Bravo, BET, TBS, TNT, Tru TV, TV Land, USA, ABC Family, BBC America, Biography, E!, Lifetime, Lifetime Movie, OWN, Oxygen, SoapNet, WE, Style, A&E, Cooking Channel, Food, Hallmark, HGTV, Travel Channel, TLC
  • 21. In conjunction with the television commercial, TY KU presents a custom-designed, consumer focused interactive web application “Share On with CeeLo” so fans can get in on the sharing action for increased brand engagement and a continued TY KU & CeeLo experience.
  • 22. Feb.27 - Apr.13, 2013 Las Vegas In House Residency • 28 Show Run – CeeLo Extravaganza at Planet Hollywood, Las Vegas • 196,000 guests throughout the run • TY KU will be fully integrated into the actual performance • Print Ads: ESPN Magazine (2mm) & People Magazine (3.7mm) - 5.7 Million Circulation • Ryan Seacrest radio and Extra TV support and promotion with TY KU as title sponsor • Billboards throughout Las Vegas

Editor's Notes

  1. Replace with new Social Media slide
  2. Play Commercial and Blooper Reel
  3. Play Commercial and Blooper Reel