Facebook is the most popular social media platform across all income levels in the United States, being used by over half of U.S. internet users in all income brackets. Younger platforms like Tumblr are more popular among lower income users who make under $30,000 per year, while higher income users who earn over $75,000 per year have higher rates of usage on platforms such as Twitter, Pinterest, and Instagram.

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$50.000 – $74.999 pro Jahr$30.000 - $49.999 pro Jahr
Social Media
Social Media-Nutzung: Reiches Facebook, junges Tumblr
16%
10%
15%
6%
68%
16% 15% 14%
3%
62%
14%
23%
12%
5%
69%
17% 18%
12%
8%
73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Twitter Pinterest Instagram Tumblr Facebook
Quelle: Business Insider
< $ 30.000 pro Jahr $75.000 pro Jahr
US-Internet User in Prozent