1. Social
Media
Das
Eisberg-‐Phänomen:
Die
tak:sche
Präsenz
und
deren
Strategien
im
Hintergrund
Tac:cs
Guidelines,
Training
and
Support
Strategy
Social
Research
Business
Needs
Stakeholder
Par7cipa7on
Audience
Analysis
Social
Capacity
Quelle:
Mark
Smiciklas,
IntersectorConsul:ng.com/blog
Copyright
2013
TWT
Monitoring
Measurement
and
ROI
Content
Planning
Social
Media
Objec:ves