EDC meets College GameDay. GameDay uniforms for the fans...

1. 1
SEG
Travis Williams & Brian Harge
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SEG Inc. Company Proprietary and Confidential

2. 2
THE PROBLEM
Licensed Merchandise Needs Change
1960 2012
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3. THE SOLUTION 3
QUESTIONS
“GameDay Uniforms for the Fans”
~Brand of illuminating Merchandise
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4. 4
THE OPPORTUNITY
4.3B (Licensed collegiate merchandise *annually*)
• 176M Collegiate Sports fans
• 82 Million Collegiate Alumni
Distribution:
GameDay Events
Campus Bookstores
Alumni Bars
Traditional Sports Retailers
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5. 5
THE MAGIC
• Electroluminescent Panels
Thin, Malleable, Comfortable
• Any Shape or Size
• Sound Activated
• Sensitivity Meter adjusts based
on decibel level.
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6. 6
MARKETING
• Visibility
(Frats /Sororities)
Guerilla Marketing
Flash Mobs
• “Light Outs”
• Mascots Shirts
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7. 7
THE COMPETITION
• Sports Merchandisers
None focus solely in our niche
• Potential Entrants
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8. 8
MANAGEMENT TEAM
@SEGshirts
• Travis Williams –CEO /
Founder
• BA –Florida State
University
• MBA- UNLV
• Phantom Fireworks
Operations
• Sales, Staffing,
Advertising, Marketing
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9. 9
MANAGEMENT TEAM
@SEGBrian
• Brian Harge –
CFO /Co-Founder
• BS – UNC Wilmington
• Financial Manager
/Analyst
• PPI Inc.
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10. 10
THE MONEY
Start-Up Costs Opening Inventory
Working Capitol
Operating Expenses
48,612
109,462
Management 10K
B-Plan Competitions 15K
16,926
Angel Investor 150K
Total 175K
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11. 11
THE MONEY
CONSOLIDATED INCOME STATEMENT (Dollars)
2012 2013 2014 2015
Sales 305,475 3,216,750 13,098,878 14,976,397
COGS 149,865 1,285,109 5,241,551 5,906,343
Gross 155,610 1,913,641 7,857,327 9,070,053
Profit
Gross 51% 60% 61% 61%
Margin
Operating 157,816 1,269,983 6,185,228 7,101,111
Expenses
Net Income (2,206) 661,658 1,672,098 1,968,942
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12. 12
THE OFFER
150K
Convertible Debt or Equity stake in SEG
Common Stock 70,000 shares
Yearly Distribution
ROI: 20x
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13. 13
THE FUTURE
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