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“Accelerating Innovation
                           Globally”




Prof. Dr. Dr. h.c. Mark Harris
Intel® Director Higher Education & Research
Europe, Middle East, Africa
Global Challenges and Policy
Responses              Policy Responses
Global Challenges             Urgency          “Climate policy must be based on
                                                 sound science. We know
  "We have less than                         what the problem is. We know what
  10 years to halt the                        we must do. Now is the time to do
                                                      it. Now is our moment.
global rise in greenhouse
gas emissions if we are to    Need for       We need a deal in Copenhagen that
     avoid catastrophic                      will enable deep cuts in emissions,
consequences for people      Innovation         that promotes green growth, that
                                              that will provide the resources and
   and the planet. It is,
    simply, the greatest                       structures needed for adaptation.
  collective challenge we                    We will pay a high price if we do not
 face as a human family.“                    act and if we do not invest now. The
                                                 cost of inaction today will be far
(39th plenary assembly of                         greater than the cost of action
 the World Federation of                          tomorrow, not just [for] future
      United Nations                         generations, but for this generation
Associations, 10th August                                    too.”
          2009)                                    (World Climate Conference,
                                                  Geneva, 3rd September 2009)
                               Ban Ki-moon
Global Warming


Global Warming
What is our Global CO2 Footprint ?




              www.carbonfootprint.com
September 2009 will
probably see the 3rd
least Arctic sea ice on
record (after 2007)
Muir Glacier, Alaska, August 13, 1941,
                  photo by W.O. Field




  Muir Glacier, Alaska, August 31, 2004,
                    photo by B.F. Molnia
Global mean temperatures are rising faster with time
                           Warmest 12 years:
                      1998,2005,2003,2002,2004,2006,
                      2001,1997,1995,1999,1990,2000




                                                Period   Rate

                                               Years /decade

                                               50 0.1280.026
                                              100 0.0740.018
Millions at Risk (Parry et al., 2001)
Energy




 Energy
Will the world have enough energy?
Global oil production has peaked or is close to its peak
Water / Food




 Water/Food
Changing Distribution of the World’s
Population
Water Scarcity 2025
How will these changes affect Food
Production?
                                25,000 die
                                daily from
                                starvation

                               815m suffer
                                  from
                               malnutrition
Aging Society


                Ageing Society
Kofi Annan 2000


One of the greatest success stories of modern times is
  the increasing number of people living into old age



 However this triumph of humanity is also one of our
                  greatest challenges
Demographic Ageing is
changing our world …..now
……

By 2050, 21 percent of the world population—
nearly 2 billion people—will be 60 and older
                         Source: United Nations “Population ageing 2002”   18
United Nations Projected Percentages
                                      of Global Population
                         20

                                        Actual                                          Projected
                         15
                                                                                              Age 65+
% of Global Population




                         10

                                                                                                                 Age <5
                         5



                         0
                          1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050
                                                                     Year
       Source: World Population Prospects: The 1996 Revision, Annex 2 (low-variant projection). UN Population Division.
The demographic causes of global population ageing:
       Total fertility rate and life expectancy at birth:
       World, 1950-2050




                                                                                                                               Life expectancy at birth (years)
       Total fertility rate (births per woman)



                                                 7                                                                        80


                                                 6

                                                                                                                          60
                                                 5


                                                 4
                                                                                                                          40
                                                 3


                                                 2
                                                                                                                          20
                                                                   To tal fertility rate
                                                 1
                                                                   Life expectancy at birth

                                                 0                                                                        0
                                                     19 50 - 55   19 75- 8 0   2 0 0 0 - 0 5 2 0 2 5- 3 0   2 0 4 5- 50
Demography shifting
Public Health




                Public Health
Health care
                                            spending
                                            over the next
                                            100 years?
                                            At the historic growth rate,
                                            health care will consume
                                            an ever-growing proportion
                                            of the developed nations‟
                                            wealth, reaching 30 percent
                                            of GDP in the United
                                            States in 2040 and 30
                                            percent of the median
                                            OECD GDP by 2070.




Source: McKinsey Quarterly September 2008
The already acute economic pressures healthcare
spending places on society will grow
 A significant part of an average person‟s health care spending throughout life occurs in its
second half, especially the last two years. In many countries, the tax-financed part of health
    care represents a massive transfer from young taxpayers to older health care users.




                                                      Source: McKinsey Quarterly September 2008
Security




           Security
Security
•Using ICT to communicate we leave data all over the
internet.
•At the moment the data is fragmented, but consolidation
is more and more possible and happening.
•For data security the data needs to be validated and the
owner needs to have control of the flow.
•Our medical records, driving records, sick leave, buying
tendancies, our bank account data etc. could otherwise
be bartered over the internet.
•Security raises many challenges caused by the ever
increasing usage of ICT, but can also be solved through
ICT together with the right EU/Global policies.
These are Big Global Challenges, but
also Big global Opportunities !

Global Warming            Ageing Society


  Energy                    Public Health


 Water/Food                  Security
                  …
Revolutionary versus Evolutionary
Innovation

 To address these challenges we need to
 accelerate Innovation.

 We need to move from a sustained
 innovation model (evolutionary) to a
 revolutionary model.
The Innovators Dilemma
                      The Impact of Sustaining and Disruptive Technological Change
                                                          Revolution
                      P
Product Performance




                              Performance
                          Demanded At the high
                            end of the market




                                                                            Performance
                                                                        Demanded At the low
                                                                          end of the market
                                           Disruptive
                                          Technological
                                           innovation




                                                                                                        t
                                                                              Source: The Innovator„s Dilemma
                                                                                  Clayton M. Christensen
The Innovators Dilemma (Revolutionary)
                                                          Revolutionary
                                                           Innovation
                      P
Product Performance




                              Performance
                          Demanded At the high
                            end of the market




                                                                              Performance
                                                                          Demanded At the low
                                                                            end of the market
                                           Disruptive
                                          Technological
                                           innovation




                                                                                                t
Opportunity and Challenge
Observations:           Entrepreneurship
•   EU 2020 declaration highly                                    EU 2020 Initiative
    focussed (#1 issue) on            Criteria                    US        Europe       Comparison        Comment

    innovation and                                                                                    Economies in
    entrepreneurship.                 GDP                       14.2 T$    16.18 T$                   same Ballpark

•   Invention (ideas,patents ) is
                                                                                                      Europe invents
    good, but commercialization is    Domestic Patents
                                                                82000       135000
                                                                                                      +65%          more (actually much
                                                                                                      more because no SW patents in

    not.                              (2009)                                                          Europe, CII)




•   Very low VC activity in EU                                                                        Europe only ~
    (1/8th US), huge equity GAP       VC activity(Q1‟2010)      4810M$      632M$                     1/8th the VC

•   Attitude of entrepreneurship
                                      % of population that                                            US is 50%
    and failure not being an option   consider                   67%         45%                      higher
    a big hindering factor.           entrepreneurship

•   Need to catch-up on some 20+      % of Population that
                                                                 13%         4.5%
                                                                                                      US is 289%
                                                                                                      higher
                                      become entrepreneurs
    years of entrepreneurship
    education                         % of population that                                            US 40%

•   Need to broaden where and         accept possible failure
                                      in a startup
                                                                 75%         54%                      higher

    how entrepreneurship is taught                                                                    Trying to catch
•   Need to get EU success rates      Entrepreneurship
                                                                1980‟s    Early 2000‟s
                                                                                                      up 20-25years
                                                                                                      of Education
                                      Education since
    (20%) close to US (30%).                                                                          and attitude


                                                                                                      Programs in
                                                                                                      HE and now
                                      Breadth (# types)           8           1-2
                                                                                                      starting in K12
Additional Challenges for Informatics !

 from the US Bureau of Labor Statistics' new 10-years
  forecast of job growth

  "... among ALL occupations in ALL fields of science and
  engineering, computer science occupations are projected to
  account for nearly 60% of ALL job growth between now and
  2018."

  reported in Comm.ACM, 53(3), Mar.2010, p.17
The Knowledge Triangle (TKT)


                     Research




Start here
                  Entrepreneurship


  Education                          Innovation
Technology Entrepreneurship in
            EMEA

 Since 2005 in EMEA:

 •600+ Technical Faculty
  trained on Technology
     Entrepreneurship
 •180+ Faculty trained to
   be Train-the-trainers
    •3 Regional annual
BizPlan competitions with
  over 300 Finalists and
     10000‟s of Plans
         submitted
Technology Entrepreneurship & Innovation
            MSc Discipline
                                     Innovation    Financial
                       Student      Management    Management
                      Company           In IT     And Venture
                       ~60 hrs         ~75 hrs       Funds
     Marketing                                       ~75 hrs
    Strategies for                                                Organizational
     High-Tech                                                      Behavior
     Companies                                                       ~60 hrs
       ~60 hrs

                                   Technology
 Customer                        Entrepreneurship                      E-Commerce
Relationship                       & Innovation                        Fundamentals
Management
                                       MSc                                ~60 hrs
  ~60 hrs
                                     ~105 hrs
      Knowledge
     Management
          And                                                      E-Government
      Technology                                                   Fundamentals
        Transfer                                                      ~60hrs
        ~60 hrs
                       Project                     Legal Issues
                                      Strategy         and
                     Management     Management      E-Business
                       ~60 hrs                        ~60 hrs
                                       ~60 hrs
The Knowledge Triangle (TKT)


                   Research




                Entrepreneurship


Education                          Innovation
Over 22 Labs and
~1000 Researchers
Best Practice
Questions ?
Legal Disclaimer
 • INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS.
   NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL
   PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL‟S
   TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY
   WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO
   SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING
   TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY
   PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE
   NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS.
 • Intel may make changes to specifications and product descriptions at any time, without notice.
 • All products, dates, and figures specified are preliminary based on current expectations, and are
   subject to change without notice.
 • Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata,
   which may cause the product to deviate from published specifications. Current characterized errata
   are available on request.
 • Performance tests and ratings are measured using specific computer systems and/or components
   and reflect the approximate performance of Intel products as measured by those tests. Any difference
   in system hardware or software design or configuration may affect actual performance.
 • Intel, Core and the Intel logo are trademarks of Intel Corporation in the United States and other
   countries.
 • *Other names and brands may be claimed as the property of others.
 • Copyright © 2009 Intel Corporation.
Risk Factors
   The above statements and any others in this document that refer to plans and expectations for the third quarter, the year and the future are
   forward-looking statements that involve a number of risks and uncertainties. Many factors could affect Intel‟s actual results, and variances from
   Intel‟s current expectations regarding such factors could cause actual results to differ materially from those expressed in these forward-looking
   statements. Intel presently considers the following to be the important factors that could cause actual results to differ materially from the
   corporation‟s expectations. Ongoing uncertainty in global economic conditions pose a risk to the overall economy as consumers and businesses
   may defer purchases in response to tighter credit and negative financial news, which could negatively affect product demand and other related
   matters. Consequently, demand could be different from Intel's expectations due to factors including changes in business and economic
   conditions, including conditions in the credit market that could affect consumer confidence; customer acceptance of Intel‟s and competitors‟
   products; changes in customer order patterns including order cancellations; and changes in the level of inventory at customers. Intel operates in
   intensely competitive industries that are characterized by a high percentage of costs that are fixed or difficult to reduce in the short term and
   product demand that is highly variable and difficult to forecast. Additionally, Intel is in the process of transitioning to its next generation of products
   on 32nm process technology, and there could be execution issues associated with these changes, including product defects and errata along with
   lower than anticipated manufacturing yields. Revenue and the gross margin percentage are affected by the timing of new Intel product
   introductions and the demand for and market acceptance of Intel's products; actions taken by Intel's competitors, including product offerings and
   introductions, marketing programs and pricing pressures and Intel‟s response to such actions; and Intel‟s ability to respond quickly to technological
   developments and to incorporate new features into its products. The gross margin percentage could vary significantly from expectations based on
   changes in revenue levels; capacity utilization; start-up costs, including costs associated with the new 32nm process technology; variations in
   inventory valuation, including variations related to the timing of qualifying products for sale; excess or obsolete inventory; product mix and pricing;
   manufacturing yields; changes in unit costs; impairments of long-lived assets, including manufacturing, assembly/test and intangible assets; and
   the timing and execution of the manufacturing ramp and associated costs. Expenses, particularly certain marketing and compensation expenses,
   as well as restructuring and asset impairment charges, vary depending on the level of demand for Intel's products and the level of revenue and
   profits. The current financial stress affecting the banking system and financial markets and the going concern threats to investment banks and
   other financial institutions have resulted in a tightening in the credit markets, a reduced level of liquidity in many financial markets, and heightened
   volatility in fixed income, credit and equity markets. There could be a number of follow-on effects from the credit crisis on Intel‟s business,
   including insolvency of key suppliers resulting in product delays; inability of customers to obtain credit to finance purchases of our products and/or
   customer insolvencies; counterparty failures negatively impacting our treasury operations; increased expense or inability to obtain short-term
   financing of Intel‟s operations from the issuance of commercial paper; and increased impairments from the inability of investee companies to
   obtain financing. The majority of our non-marketable equity investment portfolio balance is concentrated in companies in the flash memory market
   segment, and declines in this market segment or changes in management‟s plans with respect to our investments in this market segment could
   result in significant impairment charges, impacting restructuring charges as well as gains/losses on equity investments and interest and other.
   Intel's results could be impacted by adverse economic, social, political and physical/infrastructure conditions in countries where Intel, its customers
   or its suppliers operate, including military conflict and other security risks, natural disasters, infrastructure disruptions, health concerns and
   fluctuations in currency exchange rates. Intel's results could be affected by adverse effects associated with product defects and errata (deviations
   from published specifications), and by litigation or regulatory matters involving intellectual property, stockholder, consumer, antitrust and other
   issues, such as the litigation and regulatory matters described in Intel's SEC reports. A detailed discussion of these and other risk factors that
   could affect Intel‟s results is included in Intel‟s SEC filings, including the report on Form 10-Q for the quarter ended June 27, 2009.




Rev. 7/27/09

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Accelerating innovation globally prof. dr. Mark Harris Intel - L'Internet du Futur Telecom Valley

  • 1. “Accelerating Innovation Globally” Prof. Dr. Dr. h.c. Mark Harris Intel® Director Higher Education & Research Europe, Middle East, Africa
  • 2. Global Challenges and Policy Responses Policy Responses Global Challenges Urgency “Climate policy must be based on sound science. We know "We have less than what the problem is. We know what 10 years to halt the we must do. Now is the time to do it. Now is our moment. global rise in greenhouse gas emissions if we are to Need for We need a deal in Copenhagen that avoid catastrophic will enable deep cuts in emissions, consequences for people Innovation that promotes green growth, that that will provide the resources and and the planet. It is, simply, the greatest structures needed for adaptation. collective challenge we We will pay a high price if we do not face as a human family.“ act and if we do not invest now. The cost of inaction today will be far (39th plenary assembly of greater than the cost of action the World Federation of tomorrow, not just [for] future United Nations generations, but for this generation Associations, 10th August too.” 2009) (World Climate Conference, Geneva, 3rd September 2009) Ban Ki-moon
  • 4. What is our Global CO2 Footprint ? www.carbonfootprint.com
  • 5. September 2009 will probably see the 3rd least Arctic sea ice on record (after 2007)
  • 6. Muir Glacier, Alaska, August 13, 1941, photo by W.O. Field Muir Glacier, Alaska, August 31, 2004, photo by B.F. Molnia
  • 7. Global mean temperatures are rising faster with time Warmest 12 years: 1998,2005,2003,2002,2004,2006, 2001,1997,1995,1999,1990,2000 Period Rate Years /decade 50 0.1280.026 100 0.0740.018
  • 8. Millions at Risk (Parry et al., 2001)
  • 10. Will the world have enough energy?
  • 11. Global oil production has peaked or is close to its peak
  • 12. Water / Food Water/Food
  • 13. Changing Distribution of the World’s Population
  • 15. How will these changes affect Food Production? 25,000 die daily from starvation 815m suffer from malnutrition
  • 16. Aging Society Ageing Society
  • 17. Kofi Annan 2000 One of the greatest success stories of modern times is the increasing number of people living into old age However this triumph of humanity is also one of our greatest challenges
  • 18. Demographic Ageing is changing our world …..now …… By 2050, 21 percent of the world population— nearly 2 billion people—will be 60 and older Source: United Nations “Population ageing 2002” 18
  • 19. United Nations Projected Percentages of Global Population 20 Actual Projected 15 Age 65+ % of Global Population 10 Age <5 5 0 1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050 Year Source: World Population Prospects: The 1996 Revision, Annex 2 (low-variant projection). UN Population Division.
  • 20. The demographic causes of global population ageing: Total fertility rate and life expectancy at birth: World, 1950-2050 Life expectancy at birth (years) Total fertility rate (births per woman) 7 80 6 60 5 4 40 3 2 20 To tal fertility rate 1 Life expectancy at birth 0 0 19 50 - 55 19 75- 8 0 2 0 0 0 - 0 5 2 0 2 5- 3 0 2 0 4 5- 50
  • 22. Public Health Public Health
  • 23. Health care spending over the next 100 years? At the historic growth rate, health care will consume an ever-growing proportion of the developed nations‟ wealth, reaching 30 percent of GDP in the United States in 2040 and 30 percent of the median OECD GDP by 2070. Source: McKinsey Quarterly September 2008
  • 24. The already acute economic pressures healthcare spending places on society will grow A significant part of an average person‟s health care spending throughout life occurs in its second half, especially the last two years. In many countries, the tax-financed part of health care represents a massive transfer from young taxpayers to older health care users. Source: McKinsey Quarterly September 2008
  • 25. Security Security
  • 26. Security •Using ICT to communicate we leave data all over the internet. •At the moment the data is fragmented, but consolidation is more and more possible and happening. •For data security the data needs to be validated and the owner needs to have control of the flow. •Our medical records, driving records, sick leave, buying tendancies, our bank account data etc. could otherwise be bartered over the internet. •Security raises many challenges caused by the ever increasing usage of ICT, but can also be solved through ICT together with the right EU/Global policies.
  • 27. These are Big Global Challenges, but also Big global Opportunities ! Global Warming Ageing Society Energy Public Health Water/Food Security …
  • 28. Revolutionary versus Evolutionary Innovation  To address these challenges we need to accelerate Innovation.  We need to move from a sustained innovation model (evolutionary) to a revolutionary model.
  • 29. The Innovators Dilemma The Impact of Sustaining and Disruptive Technological Change Revolution P Product Performance Performance Demanded At the high end of the market Performance Demanded At the low end of the market Disruptive Technological innovation t Source: The Innovator„s Dilemma Clayton M. Christensen
  • 30. The Innovators Dilemma (Revolutionary) Revolutionary Innovation P Product Performance Performance Demanded At the high end of the market Performance Demanded At the low end of the market Disruptive Technological innovation t
  • 31. Opportunity and Challenge Observations: Entrepreneurship • EU 2020 declaration highly EU 2020 Initiative focussed (#1 issue) on Criteria US Europe Comparison Comment innovation and Economies in entrepreneurship. GDP 14.2 T$ 16.18 T$ same Ballpark • Invention (ideas,patents ) is Europe invents good, but commercialization is Domestic Patents 82000 135000 +65% more (actually much more because no SW patents in not. (2009) Europe, CII) • Very low VC activity in EU Europe only ~ (1/8th US), huge equity GAP VC activity(Q1‟2010) 4810M$ 632M$ 1/8th the VC • Attitude of entrepreneurship % of population that US is 50% and failure not being an option consider 67% 45% higher a big hindering factor. entrepreneurship • Need to catch-up on some 20+ % of Population that 13% 4.5% US is 289% higher become entrepreneurs years of entrepreneurship education % of population that US 40% • Need to broaden where and accept possible failure in a startup 75% 54% higher how entrepreneurship is taught Trying to catch • Need to get EU success rates Entrepreneurship 1980‟s Early 2000‟s up 20-25years of Education Education since (20%) close to US (30%). and attitude Programs in HE and now Breadth (# types) 8 1-2 starting in K12
  • 32. Additional Challenges for Informatics !  from the US Bureau of Labor Statistics' new 10-years forecast of job growth "... among ALL occupations in ALL fields of science and engineering, computer science occupations are projected to account for nearly 60% of ALL job growth between now and 2018." reported in Comm.ACM, 53(3), Mar.2010, p.17
  • 33. The Knowledge Triangle (TKT) Research Start here Entrepreneurship Education Innovation
  • 34. Technology Entrepreneurship in EMEA Since 2005 in EMEA: •600+ Technical Faculty trained on Technology Entrepreneurship •180+ Faculty trained to be Train-the-trainers •3 Regional annual BizPlan competitions with over 300 Finalists and 10000‟s of Plans submitted
  • 35. Technology Entrepreneurship & Innovation MSc Discipline Innovation Financial Student Management Management Company In IT And Venture ~60 hrs ~75 hrs Funds Marketing ~75 hrs Strategies for Organizational High-Tech Behavior Companies ~60 hrs ~60 hrs Technology Customer Entrepreneurship E-Commerce Relationship & Innovation Fundamentals Management MSc ~60 hrs ~60 hrs ~105 hrs Knowledge Management And E-Government Technology Fundamentals Transfer ~60hrs ~60 hrs Project Legal Issues Strategy and Management Management E-Business ~60 hrs ~60 hrs ~60 hrs
  • 36. The Knowledge Triangle (TKT) Research Entrepreneurship Education Innovation
  • 37. Over 22 Labs and ~1000 Researchers
  • 40. Legal Disclaimer • INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL‟S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS. • Intel may make changes to specifications and product descriptions at any time, without notice. • All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice. • Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request. • Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. • Intel, Core and the Intel logo are trademarks of Intel Corporation in the United States and other countries. • *Other names and brands may be claimed as the property of others. • Copyright © 2009 Intel Corporation.
  • 41. Risk Factors The above statements and any others in this document that refer to plans and expectations for the third quarter, the year and the future are forward-looking statements that involve a number of risks and uncertainties. Many factors could affect Intel‟s actual results, and variances from Intel‟s current expectations regarding such factors could cause actual results to differ materially from those expressed in these forward-looking statements. Intel presently considers the following to be the important factors that could cause actual results to differ materially from the corporation‟s expectations. Ongoing uncertainty in global economic conditions pose a risk to the overall economy as consumers and businesses may defer purchases in response to tighter credit and negative financial news, which could negatively affect product demand and other related matters. Consequently, demand could be different from Intel's expectations due to factors including changes in business and economic conditions, including conditions in the credit market that could affect consumer confidence; customer acceptance of Intel‟s and competitors‟ products; changes in customer order patterns including order cancellations; and changes in the level of inventory at customers. Intel operates in intensely competitive industries that are characterized by a high percentage of costs that are fixed or difficult to reduce in the short term and product demand that is highly variable and difficult to forecast. Additionally, Intel is in the process of transitioning to its next generation of products on 32nm process technology, and there could be execution issues associated with these changes, including product defects and errata along with lower than anticipated manufacturing yields. Revenue and the gross margin percentage are affected by the timing of new Intel product introductions and the demand for and market acceptance of Intel's products; actions taken by Intel's competitors, including product offerings and introductions, marketing programs and pricing pressures and Intel‟s response to such actions; and Intel‟s ability to respond quickly to technological developments and to incorporate new features into its products. The gross margin percentage could vary significantly from expectations based on changes in revenue levels; capacity utilization; start-up costs, including costs associated with the new 32nm process technology; variations in inventory valuation, including variations related to the timing of qualifying products for sale; excess or obsolete inventory; product mix and pricing; manufacturing yields; changes in unit costs; impairments of long-lived assets, including manufacturing, assembly/test and intangible assets; and the timing and execution of the manufacturing ramp and associated costs. Expenses, particularly certain marketing and compensation expenses, as well as restructuring and asset impairment charges, vary depending on the level of demand for Intel's products and the level of revenue and profits. The current financial stress affecting the banking system and financial markets and the going concern threats to investment banks and other financial institutions have resulted in a tightening in the credit markets, a reduced level of liquidity in many financial markets, and heightened volatility in fixed income, credit and equity markets. There could be a number of follow-on effects from the credit crisis on Intel‟s business, including insolvency of key suppliers resulting in product delays; inability of customers to obtain credit to finance purchases of our products and/or customer insolvencies; counterparty failures negatively impacting our treasury operations; increased expense or inability to obtain short-term financing of Intel‟s operations from the issuance of commercial paper; and increased impairments from the inability of investee companies to obtain financing. The majority of our non-marketable equity investment portfolio balance is concentrated in companies in the flash memory market segment, and declines in this market segment or changes in management‟s plans with respect to our investments in this market segment could result in significant impairment charges, impacting restructuring charges as well as gains/losses on equity investments and interest and other. Intel's results could be impacted by adverse economic, social, political and physical/infrastructure conditions in countries where Intel, its customers or its suppliers operate, including military conflict and other security risks, natural disasters, infrastructure disruptions, health concerns and fluctuations in currency exchange rates. Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published specifications), and by litigation or regulatory matters involving intellectual property, stockholder, consumer, antitrust and other issues, such as the litigation and regulatory matters described in Intel's SEC reports. A detailed discussion of these and other risk factors that could affect Intel‟s results is included in Intel‟s SEC filings, including the report on Form 10-Q for the quarter ended June 27, 2009. Rev. 7/27/09