The power of social recommendations. Word-of-mouth recommendations — http://www.torbenrick.eu/t/r/mas

1. The power of social recommendations
92%
76%
58%
72%
20%
77%
of consumers
report that a word-of-mouth
recommendation is the top
reason they buy a product or
service
of consumers
surveyed said that they trust
online reviews as much as
personal recommendations
of consumers
recommended companies
they trust to a friend or
colleague
to 50% of all
purchasing decisions, the
primary factor is word of
mouth recommendation
People share product/service experiences online
because ......................................
of consumers
trust a business which has
positive online reviews
of people
need to see fewer that 10
reviews to compel them to
purchase
78% 47%
they had a they had a
positve
negative
experience experience
Torben Rick - www.torbenrick.eu
43%
they want to
help others
to be informed
46%
they like sharing
their opinion with
others