1. PATA Sales – China and USA/Kanada

2. AGENDA
• What is PATA?
• Expert workshops
• Market manuals
• Social Media Campaign
• Next steps
09/13/11
age 2

3. What is PATA
Introducing TRANSROMANICA in the oversea markets China and
USA/Canada
•Planned activities:
– collect contacts to important tour operators and incomers,
– develop special products and programs for potential partners,
– create appropriate sales documents
– Social media campaign
– Marketing activities
– Sales tour to China, Canada and the US
Goal:
5 to 8 B2B partnerships
20 concluded agreements
09/13/11
age 3

4. Preparation product development
Got regional partners and interested tour operators to be part of
PATA to create interesting tourist offers (tour operators, hotels,
gastronomy, tourist infomations…)
Free workshops with international experts to explain market
demands and customer needs
• China workshop: 20 participants / expert: Prof. Arlt
• USA workshop: 22 participants / expert: Al Merschen
Goal: Find out more about Chinese and US Market, market demands,
customer needs, marketing methods, product development
US and Chinese Market Manual for regional partners – giving
standards and expectations of the markets
09/13/11
age 4

5. Social Media Campaign I
http://www.arco.at/transromanica/
09/13/11
age 5

6. Social Media Campaign II
• Chinese people in the partner regions took pictures of Romanesque or medieval,
cultural highlights, uploaded them on www.arco.at/transromanica and put them to a
vote
The winners could participate in 1 exclusive event in:
• Carinthia: Visiting the medieval town of Friesach, guided tour and medieval snacks
included
• Thuringia and Saxony Anhalt: Medieval Evening at UNESCO Castle Wartburg and
Self guided Tour; Baroque festival at Schloss Friedenstein, Gotha,
Goal:
– Get feedback concerning tourist offers from Chinese people
– Get pictures with Chinese people visiting TRANSROMANICA-highlights
– Networking and getting contacts
– To reach as many Chinese people as possible
09/13/11
age 6

7. Next steps / in preparation
• Finalize concrete products and routes
• Finish Sales Manual
• Visit the China International Tourism Mart
• Prepare/adopt fam-trip for Chinese and US Market
• Finalize and contact data base with alumni clubs, museums,
educational and cultural institutions in the US and Canada
• Visit the educational travel conference in the USA
09/13/11
age 7

8. Thank you for your attention
09/13/11
age 8