Training Games, a company with more than 15 years of experience applying gaming and simulation as experiential learning methodology to the development of systemic competences.

1. Training Games
Experiential Learning

2. ACTION A company with more than 15 years
of experience applying gaming and
LEARNING
simulation as experiential learning
methodology to the development of
systemic competences.
SPECIALIST
Training Games started in 1995 with the initial Synergy is our supreme exponent, where all
objective of developing games and simulations learning occurs around the analysis of the
to make training not only a more effective evolution and maturity of a group.
experience but also more entertaining. We still
have the capacity to develop new products and Since the beginning we have specialised in
to custom-design courses. those areas where games and simulation offer
better results than other training methods.
In little more than one year, we went from
creating games that were complementary to Communication, teamwork, shared leadership,
training and centred on content (1st generation) creativity, entrepreneurship are without doubt
to nuclear games centred on interrelationships competences that are on the list of many
from where training conclusions are extracted dictionaries. However, its development is not a
(2nd generation). After two years, our level of problem of understanding, not even depends on
technological development allowed us to agree. Depends on believe and that nothing
produce 3rd generation games. These games are better than living it.
open and fundamentally based on simulators, Systems, interrelationships,
and their evolution depends on the decisions interdependencies, complexity, change,
made by the participants. No pattern or rules are uncertainty, are a whole set of concepts linked
followed, not even a decision protocol. There is to the global vision. The models explained
only the action framework and an objective. through simulations are the ideal way to
understand and internalize that perspective of
whole .
Training Games 1

3. The formation of a new team of persons coming from different business
areas, and even from other organisations, to take on a far-reaching project
resulted in the need to develop a training program that would create a
propitious environment for interpersonal knowledge and promote
teamwork. But above all, it was necessary to clearly show the challenges
and problems that we faced, which is the most novel aspect with respect to
a training action. The experience with the Equilibrium Cone was
simultaneously gratifying and successful, given that it combined fun aspects
(games and simulators) and operational aspects (specific work projects) that
satisfied the objectives of both cohesion and efficiency, respectively.”
Ricardo Alonso Fernández
Director of Corporate Banking
Global Banking & Markets
Banco Santander Group

4. SIMULATION & GAMING
Participants retain as much as 75% of the information obtained, because
they «listen, see, ask and act»
Simulation and games, used as learning
devices, facilitate the gathering of knowledge
in a variety of scientific disciplines, making
complex realities easier to understand and
combining inter-related focuses. They help
understand dynamic contexts and are thus
ideal for the acquisition of systematic skills.
Experimentation through games and
simulation enables knowledge to be
integrated and automated and is particularly
useful when applied to improving abilities
and even in transforming attitudes,
something difficult to attain using other
methods.
The game plays upon the more excitable
nature of the participant and uses it as a
training tool. The game influences attitudes,
improves relationships, encourages cohesion
and team spirit and generates link networks
among the participants, creating affective The experiential learning cycle of Kurt Z. Lewin
Field Theory in Social Sciences. New York: Harper & Row, 1951
bonds between them.
The result is a process of learning, motivation and integration, far more efficient than with traditional
training methods. For the same reason, play can also be useful, on occasions, in overcoming the self-
induced block out produced by the fear that certain training situations bring out in us.
Training Games 2

5. OUR
ESPECIALIZATION
The model of development of Training Games is
structured around three dimensions: the training Custom courses
on management skills or soft skills, the action Unilever: Selling Out
learning and in particular Gaming & Simulation
LU: Merchandising
and activities of interrelationship either indoor or
outdoor. All the research and the process of Lafarge: Clienting
normalization are aimed at deepening our areas Angelini: Coaching
of expertise and to develop the related Endesa: Sales techniques
competences with the best methodologies.
Thus have a place from interrelation activities Custom simulations
with more playful methodologies until taught
Danone: Milk Management
courses or made to measure applications based
on simulators that represent the complex reality Inditex: Shop Management
of a company or part of it. All this in addition to Frigo: Selling Out
the development of games and simulators on Generalitat: Entrepreneurship
demand or the direct interventions in prestigious
La Caixa: Carterbanc
international Business Schools.
Training Games 3

6. I met Ricardo Zamora a few years ago. He presented a teamwork
project to us that we were going to love. The truth is that, due to being
novel and atypical, I have to confess, when the presentation was over
my initial idea was to forget about it. However, we tossed the idea
around and decided to send an elite group to take the training. It was a
huge success, a total innovation within our training system, and the
most wonderful thing is that the team had a good time and
acknowledged having learned about subjects as important as
communication, teamwork, work systems, etc. Over the last three
years, our entire team of managers and middle managers has gone
through this training, with excellent results when applying the acquired
knowledge in their usual jobs.
Antonio Mateo Navarro
Director of industrial relations and training
Lafarge

7. OUR OFFER
Collaboration Systems Thinking
 Synergy and Synersim (Biothecmals, Petroworld  FNER: an attended seminar for developing global
and Buble Guble): simulations used in attended vision and the system approach.
seminars guided to develop a cooperation model  AMED and Majomia: distance or attended
in the whole organization. training that uses simulations to comprehend the
 Equilibrium Cone: an analysis workshop on the mechanisms of trust, commitment, collaboration
impediments and weak points of an organisation and balance and their importance in win-win
and an Action Plan strategies.
Leadership Sales Tools
 Lead Wheel: an attended seminar oriented at  5 Negotiation Steps: an attended negotiation
developing a distributed leadership model. seminar that follows five specific phases of
analysis for preparing a negotiation, whether it is
 Active Leadership y Emotionally Active:
collaborative or competitive.
attended seminars with the objective of learning
the leadership basis and evaluating its  Salesmanship: an attended seminar for learning
importance on the relationship within sales management.
collaborators.  Best Practice: a consultation action to identify
Communication and specify the best commercial practices of a
company.
 EMOCOMM: an attended seminar based on
theatre techniques, oriented at developing the  Selling Out: selling out techniques simulations
participant’s communication capacity, emotional for mass consumption markets.
connection and empathy. Outdoor
Entrepreneurship  Geo Challenge and The 4 Elements: combined,
 CEO: distance or attended training that uses a indoor-outdoor activities for developing
simulator to develop our entrepreneurial interrelationships and communication skills.
capacities. Events
 Creativiteam: an attended seminar for learning  TV Game: TV show simulator for big groups
creative techniques that are applicable to motivation.
problem solving and team management.
 Fashion Day: Fashion Day is a teambuilding
 Visual Mapping: an attended seminar for action that reproduces the struggle of several
learning the visual maps technique. start-ups to obtain the financing of a set of
Business Angels.
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8. Participating in SYNERGY was an intellectual challenge for me due to the
different way of facing a known subject. The idea of breaking with schemes
and not being anchored in traditional ones is perfectly clear. Learning to
dominate my natural leadership in order to adapt it to good teamwork was
another good practice.
Overall, an intense and very recommendable experience for people who
want to learn different methodologies.
Jordi Ballesté
Chief Executive Officer
Angelini Group

9. We deliver value to our clients through the
combination of experiences in both the academic and
professional learning spheres.
Ricardo Zamora MBA
Training Games Managing Director, ESADE associate professor
Juan Palacios PhD
Therapist & ESADE associate professor
Francisco Loscos MBA
FACULTY
Trainer & ESADE associate professor
Edward Gonsalves MSc & M. Ed
Visiting Professor Entrepreneurship European Business School,
Hermógenes del Real MBA
Trainer & UAM associate professor
Edoardo Gironi
Quare Consulting partner
Terry Mclean Msc Speech Sciences
MC, Presenter specialising in corporate events
Andi Roberts MBA
Trainer & OPEN Univ. associate professor
Ruben Segal
Trainer & theatre director
Zhanwen Yi
Camp of Yourself Facilitation & Consulting Partner
Moses Peng
Camp of Yourself Facilitation & Consulting Partner
5
Training Games

10. TRAINING GAMES
17 Cox’s Ground
Oxford OX2 6PX
T. +44 (0) 203 026 5376
www.traininggames.com
CUSTOMERS
University Partners
ESADE: Management School of Business of Barcelona (Spain)
UTD: University of Texas Dallas
UAB: Universtat Autónoma de Barcelona
Mass Consumption
Cobega (Coca Cola Group), Dannon , LU (Dannon Group), Font Vella (Dannon Group), Heineken, Puleva
Food, Mahou-San Miguel, Grupo Siro, Bimbo (Sara Lee Bakery Group), Unilever, Frigo (Unilever
Group), Nestlé, Arbora & Ausonia (Procter & Gamble Group)
Technology
Telefónica, Hewlett Packard, Thales Information Systems, Adbraintage, Astra, T-System
Pharmaceutics
AstraZeneca, BDF - Beiersdorf, Boehringer Ingelheim, Farma-Lepori (Angelini Group), CibaVision (A No-
vartis Company), Novartis, Roche Diagnostics, Pfizer, Chefaro , Lilly, Medichem
Finances
Santander Group, Banco de Sabadell, Deutsche Bank, BBVA, Caixa de Catalunya, La Caixa
Construction, Real Estate
Ferrovial-Agroman, Acieroid, Lafarge-Asland, Inmobiliaria Colonial
Health
Sanitas, Sanitas Residential, Mutua del Carme, Asepeyo
Chemicals
Kao Corporation, BASF, AKZO Chemicals
Utilities
REE (Red Eléctrica de España), ENDESA, UNIÓN FENOSA,AGBAR Group
Textile, Fashion
INDITEX, Dimodes, Nike, Venilia (grupo Solvay)
Logístics
DHL