DNA://14 Key trends, insights, insights and opportunities for marketers in a changing media landscape by Esther Carlsen GroupM

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In a rapidly changing media landscape where staying still means going backwards. What are the key trends, insights and opportunities for marketers? Does the answer lie in the humble donut?

Marketing Technologie Business

DNA
Esther Carlsen
General Manager - Xaxis

Donuts. Is there
anything they can’t do?

Twitter I’m eating a #donut
Facebook I like donuts
Foursquare This is where I eat donuts
Instagram Here’s a vintage photo of my donut
YouTube Here I am eating a donut
LinkedIn My skills include donut eating
Pinterest Here’s a donut recipe
Spotify Now listening to “Donuts”
G+ I’m a Google employee
who eats donuts
Internet Explained

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Technology Intelligence Talent

Oh, so they have internet
on computers now!

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DNA://14 Key trends, insights, insights and opportunities for marketers in a changing media landscape by Esther Carlsen GroupM

1. DNA Esther Carlsen General Manager - Xaxis

8. Donuts. Is there anything they can’t do?

9. Twitter I’m eating a #donut Facebook I like donuts Foursquare This is where I eat donuts Instagram Here’s a vintage photo of my donut YouTube Here I am eating a donut LinkedIn My skills include donut eating Pinterest Here’s a donut recipe Spotify Now listening to “Donuts” G+ I’m a Google employee who eats donuts Internet Explained

10.

11. Technology Intelligence Talent

12.

13.

14.

15.

16.

17.

18. 3 take outs Technology Intelligence Talent

19. Oh, so they have internet on computers now!

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