1. Mobile Life: About the
infographics
©TNS 2012

2. More on the infographics
We hope that you have found Mobile Life to be interesting and enjoyable. This site contains just a
snapshot of the information we have collected, and is shown for illustrative purposes. You can find
more details about definitions and approaches below, but to truly understand the study please get
in touch.
Global view Country view
Mobile usage is changing over time with Here we take a closer look at each country
consumers constantly evolving and expecting that we surveyed for Mobile Life. We asked
more from their phones. mobile users what mobile ‘apps’ and ‘features’
they were currently using on their phones as
We asked mobile users to think about the well as those they are not using but would like
mobile applications (‘apps’) and ‘features’ that to in the next 12 months.
they are not currently using and to tell us how
interested they would be in using them in the This provided a clear picture in each of the 58
next 12 months, if they were made available. markets of current feature and application
The results have been illustrated here across usage as well as the potential for growth in
countries, age groups and phone types. the future. This data relates to overall mobile
users in each market, so all consumers who
‘Features’ includes functionality that is built own a mobile phone. Select two countries of
into the phone, while ‘apps’ refers to software interest to make comparisons between
programmes that often run on phones and different markets.
allow you to do a variety of activities such as
playing games or getting news updates.
Filters
You can filter by ‘features’ or ‘apps’ and then select the specific service that you are interested in
knowing more about. You can also filter by age, to see how the picture changes and again by
Smartphone users, non-Smartphone users, or both.
©TNS 2012

3. More on the numbers
Mobile Life surveys 48,000 consumers in
58 different markets including: Argentina,
Australia, Belgium, Brazil, Cameroon,
Canada, Chile, China, Colombia, Cote
D’Ivoire, Czech Republic, Denmark, Egypt,
Finland, France, Germany, Ghana, Greece,
Hong Kong, Hungary, India, Indonesia,
Ireland, Israel, Italy, Japan, Kenya,
Malaysia, Mexico, Netherlands, New
Zealand, Nigeria, Norway, Pakistan,
Philippines, Poland, Portugal, Romania,
Russia, Saudi Arabia, Senegal, Singapore,
Slovakia, South Africa, South Korea,
Spain, Sweden, Switzerland, Taiwan,
Tanzania, Thailand, Turkey, UAE, Uganda,
UK, Ukraine, USA, Vietnam.
TNS used a number of different methods
for collecting data. These included face to
face, CAPI, online and web CLT, tailored to
each local market based on mobile and
internet penetration levels. The fieldwork
was undertaken in all 58 markets between
November 2011 and January 2012.
©TNS 2012