This presentation on Best Practice Website and SEO was made by Robert Leroux from iSapience at the Northern Beaches Networking Event on 24 Feb 2015, It provides concrete strategies to business owners on how to improve their website and SEO to help improve their search ranking.

1. BEST PRACTICE WEBSITE AND SEO
Robert Leroux
www.isapiencedigital.net
www.isapience.net
The Northern Beaches Network
24 February 2015

2. iSAPIENCE - What We Do
Digital
Web Design & Creation, SEO, Social Media Marketing,
Pay Per Click, Ecommerce, Ebay Store, Mobile Apps
Business Process Outsourcing
Call Centre, Legal Services, Accounting CPA, Finance
Customised Solutions
International Business
The Northern Beaches Network
24 February 2015
www.isapience.net I www.isapiencedigital.net

3. The Northern Beaches Network
24 February 2015
spiders
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4. The Northern Beaches Network
24 February 2015
Popularity and Relevance
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5. Popularity and Relevance
Contentis King
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24 February 2015
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6. Search Engine (Indexable) Readable Content
HTML TEXT
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24 February 2015
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7. What Search Engines See
Source: MOZ.com
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24 February 2015
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8. Search Engines DO NOT READ
Images
Flash files
Java applets
Other non-text content
The Northern Beaches Network
24 February 2015
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9. KEYWORDS
Search engines measure the ways keywords are used
on pages to help determine the "relevance" of a
particular document to a search - query.
The Northern Beaches Network
24 February 2015
www.isapience.net I www.isapiencedigital.net

10. Content to “SEARCH” Query Matching
Use Text that is written in common terms that people use to search. For
example, writing about “Meet Up" when people actually search for
“Networking”.
The Northern Beaches Network
24 February 2015
www.isapience.net I www.isapiencedigital.net

11. KEYWORDS
One of the best ways to "optimise" a page's rankings is
to ensure that keywords are prominently used in titles,
text, and meta data.
The Northern Beaches Network
24 February 2015
www.isapience.net I www.isapiencedigital.net

12. URL:
www.accountingsolutions.com.au
Website Title:
Accounting Solutions
Sub Title:
Accounting Solutions for SMEs
Meta Description:
Accounting Solutions is a full service firm providing Tax, Finance, Wealth and Estate Planning services to SMEs.
Note: This is the summary that you see at the bottom of your URL when it comes up on Google. This feature is more
to attract clicks from searches.
Content:
The term “Accounting Solutions” should be repeated 3 to 5 more times in the content of the first page.
Non Text Content:
Title on your image: “Accounting Solutions with your Client”.
Note that the word “Accounting” is used throughout. The idea is when somebody searches for the word
“Accounting” or a phrase with “Accounting” in it, it makes it easier for search engines to find your website.
The Northern Beaches Network
24 February 2015
Use “KEYWORDS” Prominently
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13. LONG TAIL KEYWORDS
Units
Units in Manly
2 bedroom Units in Manly
Pet friendly 2 bedroom
Units in Manly
The Northern Beaches Network
24 February 2015
www.isapience.net I www.isapiencedigital.net

14. LINKS “SEARCHABLE”
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24 February 2015

15. LINKS AND “POPULARITY”
Global Popularity
Topic Specific
Anchor Text
Trust Ranking
Links Currency
Social Sharing
The Northern Beaches Network
24 February 2015
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16. BUILD ME LINKS
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24 February 2015
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17. YOUR WEBSITE
USABILITY, USER EXPERIENCE, CONTENT
Easy to use, navigate, and understand
Provide information relevant to the query
Professionally designed and accessible to
modern browsers
Deliver high quality, legitimate, credible
content
The Northern Beaches Network
24 February 2015
www.isapience.net I www.isapiencedigital.net

18. BEST PRACTICE IN WEBSITE DESIGN
• Mobile Responsive
• Content Management System
• Contact
• Call to Action
• Special Offers
• Look & Feel – UX & UI
• Analytics
• Content from customer’s point of view
The Northern Beaches Network
24 February 2015
www.isapience.net I www.isapiencedigital.net

19. Mobile Responsive
iSapience Website Mobile
The Northern Beaches Network
24 February 2015
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20. Content Management System
The Northern Beaches Network
24 February 2015
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21. Contact
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24 February 2015
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22. Call To Action
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24 February 2015
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23. Special Offers
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24 February 2015
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24. LOOK & FEEL
UX (Experience), UI(Interface)
Which one do you prefer?
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24 February 2015
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25. Analytics – Measure It, Improve It
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24 February 2015
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26. BEST PRACTICE WEBSITES
www.coastalwatch.com
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24 February 2015
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27. www.copyblogger.com/blog
BEST PRACTICE WEBSITES
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24 February 2015
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28. BEST PRACTICE WEBSITES
www.thomasjhenrylaw.com/
The Northern Beaches Network
24 February 2015
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29. BEST PRACTICE WEBSITES
www.redrockcorp.com.au Parallax menu
The Northern Beaches Network
24 February 2015
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30. Thank You
The Northern Beaches Network
24 February 2015
Robert Leroux
www.isapiencedigital.net
www.isapience.net