The days of planting a sign out front as the only means of selling your home have passed. Chicago real estate agent Tom McCarey outlines the extensive steps he and his team at The Real Estate Lounge Chicago with @properties take to ensure optimal marketing of your home. Click through and find out for yourself if Tom's approach satisfies what you want in your next Chicago real estate professional.

1. we believe...
pictures constitute a
most important part
of what we do (and
how we do it) at The
Real Estate Lounge
Chicago (affiliated
with @properties)

2. we know...
eight in ten consumers
commence and continue
their home searches online.
It stands to reason that we
very much be online.
and that is exactly where
we are.

3. we do...
provide you with the
most expert advice and
the most extensive
matrix of services to
ensure your complete
satisfaction. See for
yourself. And always
feel free to email us.

4. first thing...
photographs
Professional photos
set the tone, informing
what and how we
communicate with the
person who will buy
your home. We work
exclusively with the
team at VHT to create
our professional
pictures.

5. followed by
syndication
With photos in hand we
set about telling the
world. We use traditional
print marketing but also
use online marketing to
aim high (and score) on
google. For instance,
the search term “chicago
east village home for
sale” we occupy HALF
of the top ten slots on
google page one.

6. syndication?
for starters
there’s postlets,
kijiji, olx, trulia,
realtor.com and
tribune.com.
These
components add
up to the
“findability” of
your home to
the online
consumer.

7. in addition...
your home appears across
the board at every
participating brokerage’s
website, including
atproperties.com and
every place else you can
imagine serving the
Chicago real estate
market.

8. and then...
your website
As important as
syndicating the listing is
presenting it in its own
website. Specific to the
property, with attractive
photographs, compelling
and descriptive text and
fully search optimized,
the website is cross-
referenced in all of our
online and print
marketing.

9. next thing...
geo-tagged
photographs
Not only are
photographs the first
step but by geo-tagging
with online albums
Picasa and Flickr, they
are also the fourth step.
Search engine
optimized, the photos
are searchable and
visible online.

10. finding and
using new
technology
We constantly seek out
new methods to better
serve our clients. One
such technology that
enhances our online
muscle is creating
presentations and sharing
them via SlideShare and
Scribd. They not only look
great, but they gain
enormous traction with
search engines.

11. and then...
the real estate
lounge chicago
Our well-respected
blog allows us to do all
of the above in one
setting. Featured in
occasional posts with
photos and using
search engine
optimized terms, we
achieve the goal of
compelling visibility.

12. validation
The Real Estate
Lounge Chicago is
part of @properties,
Chicago’s number
one real estate
brokerage. This
means your listing
has more muscle
behind it than any
where else in the
city.
Period.

13. and one more (not so small) thing
Our position atop the
Chicago real estate
market is by design,
not mistake. By
affiliating with
Leading Real Estate
Companies of the
World and Luxury
Portfolio, among
others, we anticipate
our clients’ needs
and respond toward
results!

14. bottom line...
Where you list your home
matters. Choosing The Real
Estate Lounge Chicago with
@properties provides you with
the most exposure and the
most expert advice.
Accomplished in luxury home
marketing, negotiation and
buyers’ representation, and
deeply knowledgeable about
the market, bottom line we
make the most sense.
Absolutely.