An introduction to location based services (LBSs), presented at Get Digital 2010, Dublin. Introducing LBSs with, describing opportunities, challenges and showing examples of remarkable campaigns. Credits to Kirsten Vang for some of the images used.

1. Location Based Services Basics, challenges & opportunities from a marketers perspective Polle van Elsacker Online Marketing Consultant Dublin, 22 October 2010

2. A short introduction … Polle van Elsacker [email_address] http://twitter.com/tllmn http://nl.linkedin.com/in/pvelsacker search engine marketing web analytics eCommerce consulting

3. Technology changes behaviour and media consumption

4. The rise of smart phones

5. How mobile phones are being used while in town

8. Example of LBS: iNap

9. Example of LBS: cab4me

10. Example of LBS: ShopSavvy

11. Location is a game changer for social networks Passive Real Time Participatory What have you been up to? Where are you? Can I join you? What are you doing right now?

12. Impact of LBS on traditional websites Powerhouse Tools Website

18. Sharing your location on multiple social networks

19. Early adopters are enthousiastic influencers

22. Sample offers

23. Foursquare Promotion: Encourage Check-ins

24. Foursquare Promotion: Rewarding Mayors

25. Foursquare Promotion: Jimmy Choo Trainer Scavenger Hunt

26. Foursquare Promotion: Office 2010 Mayor

27. Foursquare Promotion: Pepsi Points

28. 4SQ stats

29. LBS Challenge: Quantifying the Opportunity

31. LBS Challenge: Privacy

34. Questions … ?

35. My contact details Polle van Elsacker [email_address] http://twitter.com/tllmn http://nl.linkedin.com/in/pvelsacker