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  1	
  
	
  
THE	
  WHEEL	
  SPEAKS	
  ON	
  2013	
  –	
  Branded	
  
In	
  especially	
  this	
  last	
  decade	
  we’ve	
  consciously	
  as	
  well	
  collectively	
  closed	
  our	
  eyes	
  
as	
  a	
  consumer	
  no	
  longer	
  demanding	
  quality	
  and	
  being	
  intrigued	
  by	
  quantity	
  almost	
  
being	
  pressured	
  by	
  peers.	
  Whether	
  we	
  want	
  to	
  see	
  it	
  or	
  not	
  and	
  although	
  at	
  this	
  
point	
  it’s	
  rather	
  obvious	
  that	
  many	
  truthfully	
  don’t	
  even	
  care	
  as	
  a	
  collectively	
  society	
  
we’re	
  all	
  being	
  branded.	
  Branded	
  by	
  what	
  we	
  intake	
  into	
  our	
  bodies	
  in	
  regards	
  to	
  
the	
  reckless	
  consumption	
  of	
  toxins	
  and	
  even	
  food	
  we	
  know	
  will	
  eventually	
  kill	
  us.	
  
And	
  especially	
  by	
  what	
  our	
  brains	
  are	
  fed	
  each	
  and	
  everyday	
  our	
  steady	
  diet	
  of	
  what	
  
is	
  marketed	
  to	
  us,	
  as	
  a	
  society	
  by	
  (all)	
  forms	
  of	
  media	
  that	
  we	
  ingest	
  everyday.	
  	
  
	
  
brand	
  |brand|	
  
noun	
  
A	
  type	
  of	
  product	
  manufactured	
  by	
  a	
  particular	
  company	
  under	
  a	
  particular	
  name.	
  
•	
  A	
  brand	
  name	
  :	
  the	
  company	
  will	
  market	
  computer	
  software	
  under	
  its	
  own	
  brand.	
  
•	
  A	
  particular	
  type	
  or	
  kind	
  of	
  something	
  :	
  the	
  Finnish	
  brand	
  of	
  democratic	
  socialism.	
  
An	
  identifying	
  mark	
  burned	
  on	
  livestock	
  or	
  (esp.	
  formerly)	
  criminals	
  or	
  slaves	
  with	
  a	
  
branding	
  iron.	
  
•	
  Archaic	
  a	
  branding	
  iron.	
  
•	
  Figurative	
  a	
  habit,	
  trait,	
  or	
  quality	
  that	
  causes	
  someone	
  public	
  shame	
  or	
  disgrace.	
  
	
  
	
  
	
  
	
  
  2	
  
In	
  order	
  to	
  debilitate	
  a	
  collective	
  group	
  of	
  people	
  it’s	
  a	
  process	
  a	
  very	
  tedious	
  
process	
  that	
  takes	
  time	
  and	
  in	
  these	
  last	
  10	
  or	
  so	
  years	
  the	
  work	
  is	
  finally	
  coming	
  to	
  
the	
  surface.	
  And	
  although	
  the	
  recipe	
  has	
  been	
  proven	
  to	
  be	
  an	
  old	
  successful	
  one	
  it	
  
has	
  a	
  new	
  twist	
  on	
  it	
  due	
  to	
  the	
  inception	
  of	
  technology.	
  Programming	
  for	
  years	
  has	
  
been	
  a	
  tool	
  that	
  has	
  controlled	
  most	
  everyone	
  of	
  us	
  whether	
  we’d	
  like	
  to	
  admit	
  it	
  or	
  
not	
  we’ve	
  all	
  at	
  one	
  time	
  or	
  another	
  been	
  cloned.	
  Cloned	
  or	
  programmed	
  through	
  
radio	
  stations	
  who	
  might	
  play	
  the	
  same	
  record	
  in	
  rotation	
  4	
  times	
  every	
  hour	
  every	
  
hour	
  in	
  repetition	
  on	
  the	
  hour	
  and	
  yes	
  I	
  said	
  every	
  hour.	
  	
  The	
  record	
  will	
  be	
  played	
  
on	
  every	
  radio	
  station	
  that	
  may	
  cater	
  to	
  your	
  particular	
  demographic	
  base	
  on	
  age	
  
sex	
  and	
  especially	
  ethnicity.	
  Imagine	
  that	
  4	
  maybe	
  5	
  stations	
  on	
  the	
  radio	
  dial	
  which	
  
has	
  since	
  turned	
  into	
  thousands	
  of	
  media	
  outlets	
  every	
  day	
  and	
  every	
  single	
  second	
  
the	
  barrage	
  of	
  media.	
  Whether	
  it	
  be	
  social	
  media	
  or	
  whether	
  it	
  be	
  your	
  best	
  friends	
  
communicating	
  socially	
  everyday	
  or	
  even	
  venting	
  in	
  discuss.	
  And	
  no	
  matter	
  who	
  you	
  
might	
  believe	
  you	
  are	
  or	
  how	
  strong	
  a	
  person	
  with	
  self-­‐control	
  or	
  discipline	
  you	
  
definitely	
  may	
  be	
  there	
  is	
  someone	
  who	
  you	
  are	
  directly	
  connected	
  with	
  everyday	
  
who	
  has	
  influence	
  in	
  your	
  life.	
  And	
  we	
  find	
  ourselves	
  at	
  times	
  often	
  tolerating	
  
certain	
  things	
  from	
  especially	
  individuals	
  that	
  we	
  are	
  bonded	
  to	
  personally	
  as	
  well	
  
emotionally	
  plain	
  and	
  simple	
  we’ll	
  find	
  ourselves	
  watching	
  or	
  having	
  to	
  do	
  some	
  
bull	
  sh@t	
  we’d	
  never	
  do	
  by	
  choice.	
  	
  
	
  
And	
  here’s	
  where	
  it	
  gets	
  extremely	
  uncontained	
  especially	
  within	
  the	
  confines	
  of	
  our	
  
homes	
  where	
  many	
  may	
  have	
  children	
  who	
  of	
  course	
  because	
  of	
  this	
  societies	
  
willingness	
  to	
  allow	
  every	
  breathing	
  human	
  a	
  line	
  of	
  credit.	
  Which	
  in	
  some	
  cases	
  
does	
  accelerate	
  into	
  debt	
  due	
  to	
  our	
  propensity	
  to	
  as	
  consumers	
  sometimes	
  to	
  
possibly	
  spoil	
  our	
  children	
  with	
  televisions	
  computers	
  I-­‐pads	
  I-­‐phones	
  or	
  whatever	
  
gadget	
  might	
  be	
  on	
  the	
  market.	
  	
  
	
  
With	
  minimal	
  supervision	
  and	
  even	
  in	
  some	
  scenarios	
  no	
  supervision	
  at	
  all	
  just	
  free	
  
to	
  do	
  what	
  ever	
  and	
  with	
  many	
  of	
  us	
  in	
  wonderland	
  actually	
  believing	
  that	
  kids	
  can	
  
be	
  trusted	
  to	
  be	
  responsible	
  with	
  the	
  most	
  dangerous	
  devices	
  on	
  the	
  race	
  of	
  this	
  
earth	
  more	
  lethal	
  than	
  a	
  firearm.	
  And	
  as	
  this	
  world	
  progresses	
  and	
  it	
  becomes	
  more	
  
apparent	
  that	
  sensitivity	
  is	
  no	
  longer	
  a	
  prerequisite	
  it	
  becomes	
  very	
  obvious	
  that	
  
know	
  longer	
  will	
  our	
  children	
  be	
  considered	
  off	
  limits	
  by	
  these	
  conglomerates	
  out	
  to	
  
get	
  one	
  thing	
  and	
  that’s	
  inside	
  our	
  collective	
  thoughts.	
  	
  
	
  
An	
  Achilles	
  heel	
  is	
  probably	
  one	
  of	
  the	
  weakest	
  parts	
  of	
  the	
  human	
  body	
  it’s	
  a	
  
known	
  sensitive	
  location	
  that	
  many	
  of	
  us	
  believe	
  it	
  or	
  not	
  just	
  don’t	
  even	
  think	
  about	
  
when	
  we’re	
  engaged	
  in	
  what	
  we	
  do	
  regularly	
  in	
  life.	
  	
  And	
  although	
  we	
  love	
  our	
  
children	
  there	
  are	
  those	
  when	
  even	
  inside	
  their	
  homes	
  have	
  not	
  a	
  clue	
  what	
  their	
  
children	
  are	
  doing	
  on	
  the	
  computers	
  lab	
  tops	
  or	
  other	
  sources	
  of	
  communication?	
  	
  
	
  
The	
  music	
  industry	
  as	
  well	
  continues	
  to	
  program	
  not	
  only	
  the	
  youth	
  but	
  has	
  
debilitated	
  even	
  millions	
  of	
  adults	
  and	
  without	
  resistance	
  because	
  it’s	
  not	
  only	
  
encouraged	
  it’s	
  marketed	
  and	
  directly	
  to	
  a	
  specific	
  demographic	
  which	
  of	
  course	
  
through	
  the	
  years	
  has	
  only	
  become	
  even	
  more	
  diversified.	
  	
  
	
  
  3	
  
	
  
Even	
  especially	
  today	
  in	
  politics	
  we’re	
  being	
  force	
  fed	
  politicians	
  being	
  programmed	
  
into	
  believing	
  that	
  the	
  more	
  flawed	
  the	
  more	
  humanized	
  some	
  should	
  be	
  viewed	
  as	
  
a	
  public.	
  Making	
  some	
  of	
  us	
  open	
  to	
  the	
  thought	
  of	
  electing	
  a	
  scoundrel	
  like	
  an	
  
Anthony	
  Wiener	
  and	
  even	
  electing	
  politicians	
  around	
  this	
  country	
  who	
  without	
  
merit	
  being	
  existent	
  were	
  very	
  well	
  rehearsed	
  and	
  aware	
  that	
  if	
  marketed	
  correctly	
  
any	
  election	
  can	
  be	
  a	
  victorious	
  one.	
  Understanding	
  your	
  demographic	
  and	
  your	
  
target	
  audience	
  enables	
  you	
  to	
  do	
  absolutely	
  anything	
  and	
  if	
  you	
  walk	
  into	
  the	
  right	
  
door	
  with	
  your	
  vision	
  and	
  are	
  objectively	
  open	
  to	
  the	
  powers	
  that	
  be	
  they’ll	
  provide	
  
the	
  C.R.E.A.M	
  (cash	
  rules	
  everything	
  around	
  me).	
  	
  
	
  
Let’s	
  even	
  go	
  a	
  bit	
  further	
  and	
  explore	
  the	
  other	
  side	
  of	
  the	
  spectrum	
  when	
  someone	
  
does	
  come	
  along	
  with	
  the	
  best	
  interest	
  of	
  a	
  collective	
  people	
  as	
  their	
  personal	
  
incentive.	
  I	
  remember	
  maybe	
  close	
  to	
  20	
  years	
  ago	
  the	
  late	
  C.	
  Delores	
  Tucker	
  civil	
  
rights	
  leader	
  and	
  activist	
  for	
  women,	
  in	
  addition	
  the	
  first	
  African	
  American	
  
Secretary	
  of	
  State	
  in	
  the	
  nation	
  tried	
  in	
  vain	
  to	
  take	
  a	
  stance	
  in	
  regards	
  to	
  especially	
  
how	
  women	
  were	
  depicted	
  in	
  music.	
  She	
  was	
  literally	
  demonized	
  and	
  well	
  made	
  to	
  
be	
  the	
  villain	
  during	
  the	
  latter	
  years	
  of	
  her	
  life	
  being	
  she	
  continued	
  to	
  be	
  a	
  champion	
  
of	
  this	
  noteworthy	
  cause	
  which	
  was	
  morally	
  and	
  as	
  well	
  ethically	
  the	
  correct	
  thing	
  
to	
  do.	
  But	
  it	
  should	
  be	
  remembered	
  who	
  demographic	
  wise	
  was	
  she	
  trying	
  to	
  
protect?	
  The	
  black	
  women,	
  black	
  women	
  who	
  for	
  years	
  had	
  been	
  referred	
  to	
  in	
  
music	
  using	
  descriptive	
  derogatory	
  language	
  and	
  for	
  years	
  Universal	
  Music	
  Group	
  
subsidiary	
  Interscope	
  Records	
  (even	
  today)	
  embrace	
  the	
  oppressive	
  bondage	
  meant	
  
to	
  debilitate	
  a	
  people	
  and	
  not	
  just	
  to	
  sell	
  a	
  product	
  which	
  it	
  did.	
  	
  And	
  to	
  further	
  
demean	
  the	
  efforts	
  of	
  a	
  respected	
  trailblazer	
  for	
  women	
  in	
  these	
  modern	
  times	
  the	
  
infamous	
  Tupac	
  Shakur	
  who	
  himself	
  became	
  a	
  liability	
  to	
  the	
  music	
  industry	
  
because	
  of	
  his	
  knowledge	
  recited	
  these	
  lyrics	
  on	
  a	
  song	
  during	
  the	
  time	
  when	
  
Tucker	
  fight	
  became	
  national.	
  
"	
  C.	
  Delores	
  Tucker	
  you's	
  a	
  motherfucker	
  /	
  Instead	
  of	
  trying	
  to	
  help	
  a	
  nigga	
  you	
  
destroy	
  a	
  brother"	
  and	
  it	
  should	
  be	
  noted	
  that	
  Tupac	
  was	
  the	
  voice	
  of	
  close	
  to	
  10	
  
million	
  people	
  at	
  one	
  particular	
  time.	
  	
  
	
  
Over	
  and	
  over	
  again	
  words	
  being	
  used	
  to	
  profane	
  a	
  collectively	
  group	
  of	
  people	
  and	
  
of	
  course	
  now	
  with	
  social	
  media	
  being	
  on	
  the	
  level	
  that	
  it	
  is	
  now	
  people	
  of	
  all	
  
ethnicities	
  in	
  the	
  privacy	
  of	
  comfortable	
  confines	
  will	
  recite	
  lyrics	
  to	
  there	
  favorite	
  
songs	
  because	
  they’ve	
  been	
  empowered.	
  Empowered	
  by	
  the	
  years	
  of	
  accumulative	
  
usage	
  by	
  our	
  own	
  people	
  and	
  targeting	
  one	
  another	
  with	
  the	
  incentive	
  adjective	
  that	
  
even	
  I	
  have	
  been	
  guilty	
  at	
  a	
  time	
  of	
  using	
  years	
  ago.	
  And	
  consciously	
  stop	
  especially	
  
when	
  I	
  became	
  a	
  parent	
  and	
  encouraged	
  my	
  children	
  not	
  to	
  utilize	
  the	
  slang	
  and	
  
especially	
  made	
  sue	
  they	
  were	
  well	
  aware	
  that	
  music	
  was	
  no	
  longer	
  the	
  art	
  form	
  of	
  
expression	
  it	
  had	
  always	
  been	
  for	
  years.	
  	
  
	
  
	
  
	
  
	
  
  4	
  
My	
  youngest	
  two	
  daughters	
  especially	
  were	
  taught	
  that	
  there	
  were	
  people	
  who	
  
made	
  music	
  only	
  for	
  material	
  gain	
  and	
  what	
  they	
  sang	
  or	
  even	
  rap	
  about	
  was	
  totally	
  
fictitious.	
  And	
  especially	
  since	
  being	
  a	
  DJ	
  for	
  years	
  I	
  knew	
  of	
  most	
  every	
  artist	
  who	
  
claim	
  to	
  be	
  from	
  a	
  hood	
  lived	
  in	
  a	
  suburb	
  someplace	
  and	
  was	
  created	
  by	
  one	
  of	
  my	
  
personal	
  friends	
  who	
  probably	
  work	
  as	
  an	
  A&R	
  Director	
  responsible	
  for	
  the	
  entire	
  
package.	
  Don’t	
  get	
  me	
  wrong	
  there	
  are	
  few	
  and	
  when	
  I	
  say	
  few	
  I	
  mean	
  very	
  few	
  who	
  
actually	
  care	
  and	
  feel	
  a	
  sense	
  of	
  responsibility	
  but	
  majority	
  have	
  consistently	
  made	
  
it	
  obviously	
  apparent	
  what	
  the	
  priority	
  is	
  and	
  it’s	
  definitely	
  not	
  the	
  people	
  who	
  in	
  
some	
  respect	
  are	
  responsible	
  for	
  them	
  having	
  the	
  material	
  infested	
  lives	
  that	
  they	
  
lavishly	
  have	
  lived.	
  	
  
	
  
The	
  mentality	
  the	
  establishment	
  has	
  with	
  us	
  of	
  minority	
  decent	
  sadly	
  is	
  this	
  quite	
  
honestly.	
  It’s	
  almost	
  like	
  gun	
  violence	
  and	
  the	
  thousands	
  of	
  people	
  who	
  loose	
  there	
  
lives	
  a	
  month	
  all	
  around	
  the	
  world	
  in	
  particularly	
  in	
  urban	
  communities	
  to	
  gun	
  fire	
  
are	
  basically	
  just	
  considered	
  statistics.	
  Just	
  as	
  music	
  continues	
  to	
  be	
  distributed	
  with	
  
negative	
  content	
  meant	
  to	
  plant	
  seeds	
  as	
  well	
  debilitate	
  a	
  certain	
  demographic	
  guns	
  
will	
  continue	
  to	
  be	
  manufactured	
  as	
  well	
  sold	
  and	
  the	
  emphasis	
  of	
  the	
  problem	
  
won’t	
  ever	
  be	
  targeted	
  towards	
  the	
  source.	
  And	
  the	
  medias	
  job	
  as	
  well	
  all	
  marketing	
  
and	
  media	
  entities	
  as	
  well	
  every	
  news	
  show	
  on	
  all	
  forms	
  of	
  television	
  or	
  cable	
  
affiliates	
  always	
  point	
  African	
  Americans	
  in	
  one	
  direction	
  and	
  that’s	
  at	
  each	
  other.	
  
	
  
We	
  simply	
  over	
  and	
  over	
  again	
  chase	
  our	
  on	
  tails	
  almost	
  similar	
  to	
  what	
  a	
  k-­‐9	
  will	
  
do	
  almost	
  preoccupying	
  ourselves	
  doing	
  absolutely	
  nothing	
  and	
  blaming	
  the	
  wrong	
  
source	
  over	
  and	
  over	
  again.	
  And	
  in	
  between	
  time	
  we’ll	
  be	
  fed	
  programming	
  to	
  only	
  
agitate	
  our	
  already	
  frustrated	
  psyches	
  intentionally	
  follow	
  carefully	
  because	
  this	
  is	
  
how	
  they	
  redo	
  what	
  is	
  actually	
  an	
  old	
  recipe.	
  	
  
	
  
Buffoonery	
  is	
  normally	
  a	
  knee	
  jerk	
  reaction	
  this	
  society	
  overseeing	
  authorities	
  will	
  
normally	
  have	
  to	
  everything	
  magically	
  and	
  suddenly	
  a	
  Flava-­‐Flav	
  or	
  MiMi	
  Leakes	
  
will	
  appear	
  or	
  of	
  recent	
  the	
  human	
  train	
  wreck	
  called	
  Stevie	
  J.	
  People	
  in	
  this	
  society	
  
are	
  force	
  fed	
  anything	
  that	
  will	
  debilitate	
  there	
  thought	
  process	
  or	
  maybe	
  even	
  
effect	
  their	
  livelihoods	
  (common	
  sense).	
  Immature	
  behavior	
  people	
  balling	
  out	
  of	
  
control	
  with	
  the	
  cameras	
  rolling	
  and	
  for	
  everyone	
  to	
  see	
  and	
  applaud	
  it	
  is	
  what	
  it	
  is	
  
and	
  those	
  capitalizing	
  off	
  of	
  it	
  won’t	
  have	
  any	
  remorse	
  of	
  course	
  until	
  the	
  money	
  or	
  
15	
  minutes	
  of	
  fame	
  is	
  over.	
  	
  	
  
	
  
Programming-­‐programing-­‐programming-­‐programming	
  I	
  said	
  it	
  four	
  times	
  and	
  
could	
  have	
  said	
  it	
  again	
  until	
  it	
  literally	
  would	
  put	
  one	
  into	
  a	
  hypnotic	
  state	
  and	
  
that’s	
  actually	
  what	
  they	
  do	
  to	
  us	
  when	
  it	
  comes	
  down	
  to	
  programming	
  a	
  particular	
  
demographic	
  today	
  the	
  last	
  thing	
  wanted	
  is	
  for	
  us	
  to	
  pay	
  attention	
  and	
  logically	
  
assess	
  what	
  is	
  fed	
  to	
  us	
  and	
  we	
  don’t	
  in	
  most	
  cases.	
  People	
  generally	
  have	
  proven	
  
this	
  over	
  and	
  over	
  again	
  to	
  programmers	
  and	
  that	
  fact	
  is	
  it’s	
  hard	
  to	
  turn	
  your	
  head	
  
from	
  a	
  car	
  crash	
  or	
  a	
  train	
  wreck	
  how	
  many	
  times	
  have	
  you	
  been	
  caught	
  in	
  a	
  traffic	
  
jam	
  for	
  maybe	
  30	
  minutes	
  even	
  more	
  only	
  to	
  find	
  when	
  you	
  drive	
  up	
  only	
  a	
  few	
  cars	
  
on	
  the	
  side	
  or	
  everyone	
  just	
  basically	
  being	
  nosey.	
  	
  
  5	
  
The	
  trick	
  is	
  given	
  us	
  something	
  that	
  many	
  might	
  be	
  able	
  to	
  relate	
  to	
  and	
  especially	
  
something	
  to	
  distract	
  the	
  masses	
  from	
  what’s	
  really	
  significant	
  like	
  gun	
  violence	
  or	
  
civil	
  rights	
  and	
  voting	
  rights.	
  
	
  
In	
  the	
  Trayvon	
  Martin	
  case	
  they	
  made	
  it	
  more	
  like	
  a	
  soap	
  opera	
  and	
  as	
  planned	
  
made	
  sure	
  that	
  the	
  focus	
  stayed	
  on	
  George	
  Zimmerman	
  the	
  real	
  issues	
  will	
  never	
  be	
  
addressed	
  in	
  a	
  national	
  forum	
  and	
  if	
  the	
  President	
  has	
  the	
  nerve	
  to	
  even	
  say	
  the	
  
words	
  NRA	
  National	
  Rifle	
  Association	
  you	
  would	
  have	
  no	
  idea	
  what	
  that	
  might	
  turn	
  
his	
  world	
  into	
  in	
  all	
  due	
  respect	
  to	
  the	
  POTUS.	
  
	
  
Without	
  going	
  into	
  conspiracy	
  theories	
  or	
  drawing	
  conclusions	
  or	
  speculating	
  a	
  man	
  
name	
  Adam	
  Weishaupt	
  who	
  was	
  the	
  founder	
  of	
  the	
  Bavarian	
  Illuminati.	
  Created	
  to	
  
oppose	
  superstition,	
  prejudice,	
  religious	
  influence	
  over	
  public	
  life,	
  abuses	
  of	
  state	
  
power,	
  and	
  to	
  support	
  women's	
  education	
  and	
  gender	
  equality.	
  Although	
  
supposedly	
  it	
  was	
  said	
  it	
  disbanded	
  in	
  1785	
  there	
  are	
  many	
  like	
  myself	
  who	
  know	
  
better	
  but	
  to	
  avoid	
  being	
  ostracized	
  sometimes	
  it	
  might	
  be	
  wise	
  to	
  very	
  carefully	
  
pick	
  and	
  chose	
  the	
  correct	
  time	
  to	
  have	
  an	
  opinion.	
  But	
  let	
  us	
  not	
  be	
  naïve	
  often	
  
alleged	
  to	
  conspire	
  to	
  control	
  world	
  affairs	
  by	
  masterminding	
  events	
  and	
  planting	
  
agents	
  in	
  government	
  and	
  corporations	
  to	
  establish	
  a	
  New	
  World	
  Order	
  and	
  gain	
  
further	
  political	
  power	
  and	
  influence.	
  Central	
  to	
  some	
  of	
  the	
  most	
  widely	
  known	
  and	
  
elaborate	
  conspiracy	
  theories,	
  the	
  Illuminati	
  have	
  been	
  depicted	
  as	
  lurking	
  in	
  the	
  
shadows	
  and	
  pulling	
  the	
  strings	
  and	
  levers	
  of	
  power	
  in	
  dozens	
  of	
  novels,	
  movies,	
  
television	
  shows,	
  comics,	
  video	
  games,	
  and	
  music	
  videos.	
  
	
  
I	
  know	
  for	
  a	
  fact	
  I	
  am	
  not	
  going	
  to	
  be	
  very	
  popular	
  at	
  all	
  with	
  those	
  who	
  continue	
  to	
  
grow	
  wealthier	
  doing	
  what	
  they’ve	
  done	
  in	
  the	
  cases	
  of	
  some	
  black	
  executives	
  who	
  
for	
  years	
  consciously	
  weaken	
  communities	
  and	
  households	
  by	
  glamorizing	
  behavior	
  
that’s	
  responsible	
  for	
  the	
  demise	
  of	
  a	
  collective	
  people.	
  And	
  also	
  how	
  over	
  20	
  years	
  
of	
  this	
  has	
  seemingly	
  empowered	
  millions	
  to	
  defame	
  African	
  Americans	
  as	
  well	
  by	
  
simply	
  comfortably	
  saying	
  one	
  word	
  that	
  I	
  won’t	
  say.	
  	
  These	
  executives	
  in	
  some	
  
instances	
  have	
  themselves	
  birth	
  children	
  and	
  even	
  parade	
  them	
  as	
  if	
  they’re	
  
definitely	
  more	
  valued	
  than	
  the	
  same	
  people	
  they’ve	
  become	
  rich	
  exploiting.	
  It’s	
  like	
  
the	
  gun	
  industry	
  as	
  well	
  even	
  though	
  it’s	
  manufactured	
  to	
  created	
  total	
  mayhem	
  and	
  
destroy	
  whatever	
  is	
  targeted.	
  Never	
  hold	
  the	
  manufacturer	
  responsible	
  for	
  the	
  final	
  
results	
  culpability	
  is	
  a	
  word	
  you’ll	
  never	
  hear	
  reference	
  when	
  a	
  music	
  
representative	
  or	
  fire	
  manufacturer	
  speaks	
  because	
  it’s	
  a	
  reflex	
  or	
  trigger	
  word	
  no	
  
pun	
  intended.	
  
	
  
Don’t	
  for	
  one	
  second	
  be	
  under	
  the	
  impression	
  that	
  maybe	
  next	
  week	
  or	
  even	
  next	
  
month	
  you’ll	
  see	
  some	
  of	
  these	
  images	
  people	
  or	
  train	
  wrecks	
  for	
  an	
  extended	
  
duration.	
  You’re	
  being	
  fed	
  and	
  quite	
  honestly	
  force	
  fed	
  almost	
  intravenously	
  and	
  
whether	
  you	
  like	
  it	
  or	
  not	
  it	
  yours.	
  People	
  will	
  continue	
  to	
  live	
  lavishly	
  because	
  of	
  
what	
  we	
  have	
  recklessly	
  authorized	
  and	
  allowed	
  in	
  our	
  homes	
  and	
  lives,	
  and	
  when	
  
interest	
  seems	
  to	
  drop	
  someone	
  else	
  will	
  be	
  controlled	
  by	
  the	
  puppeteers.	
  	
  
In	
  this	
  society	
  we	
  have	
  a	
  tendency	
  to	
  overuse	
  the	
  word	
  mogul	
  seems	
  certain	
  
individuals	
  romanticize	
  with	
  using	
  it	
  as	
  well.	
  
  6	
  
	
  
	
  
	
  
	
  
mogul	
  1	
  |ˈmōgəl|	
  
noun	
  
Informal	
  an	
  important	
  or	
  powerful	
  person,	
  esp.	
  in	
  the	
  motion	
  picture	
  or	
  media	
  
industry.	
  
	
  
Don’t	
  under	
  any	
  circumstances	
  be	
  under	
  the	
  impression	
  that	
  things	
  happen	
  or	
  has	
  
even	
  happen	
  without	
  an	
  orchestrator	
  in	
  this	
  lifetime	
  because	
  our	
  God	
  is	
  gracious	
  
and	
  if	
  you	
  believe	
  in	
  him	
  blessings	
  are	
  exceedingly	
  abundant.	
  And	
  as	
  recent	
  as	
  last	
  
night	
  August	
  6th	
  I	
  saw	
  Yankee	
  skipper	
  Joe	
  Giraldi	
  in	
  a	
  post	
  game	
  interview	
  after	
  a	
  
game	
  talk	
  about	
  fans	
  actually	
  cheering	
  when	
  Alex	
  Rodriquez	
  got	
  physically	
  hit	
  with	
  
a	
  pitch.	
  Giraldi	
  in	
  his	
  respectable	
  approach	
  as	
  always	
  said	
  quite	
  simply	
  “there’s	
  
something	
  wrong	
  with	
  that	
  because	
  that’s	
  actually	
  somebodies	
  son”	
  and	
  he	
  went	
  on	
  
to	
  say	
  “kids	
  will	
  imitate	
  what	
  the	
  parents	
  do”	
  eluding	
  to	
  this	
  type	
  of	
  behavior	
  
demonizing	
  a	
  particular	
  person.	
  But	
  some	
  of	
  us	
  are	
  quite	
  comfortable	
  in	
  negotiating	
  
to	
  get	
  what	
  we	
  might	
  be	
  under	
  the	
  impression	
  is	
  need	
  be	
  in	
  order	
  to	
  advance	
  even	
  if	
  
it’s	
  with	
  the	
  devil	
  and	
  those	
  people	
  will	
  eventually	
  be	
  branded	
  as	
  well.	
  
	
  
Respectfully,	
  
THE	
  WHEEL	
  SPEAKS	
  ON	
  2013	
  
(The	
  Way	
  Humanity	
  Hudson	
  Expects	
  Everyone	
  to	
  Live)	
  
	
  
	
  	
  
	
  
	
  

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THE WHEEL SPEAKS ON 2013 – Branded

  • 1.   1     THE  WHEEL  SPEAKS  ON  2013  –  Branded   In  especially  this  last  decade  we’ve  consciously  as  well  collectively  closed  our  eyes   as  a  consumer  no  longer  demanding  quality  and  being  intrigued  by  quantity  almost   being  pressured  by  peers.  Whether  we  want  to  see  it  or  not  and  although  at  this   point  it’s  rather  obvious  that  many  truthfully  don’t  even  care  as  a  collectively  society   we’re  all  being  branded.  Branded  by  what  we  intake  into  our  bodies  in  regards  to   the  reckless  consumption  of  toxins  and  even  food  we  know  will  eventually  kill  us.   And  especially  by  what  our  brains  are  fed  each  and  everyday  our  steady  diet  of  what   is  marketed  to  us,  as  a  society  by  (all)  forms  of  media  that  we  ingest  everyday.       brand  |brand|   noun   A  type  of  product  manufactured  by  a  particular  company  under  a  particular  name.   •  A  brand  name  :  the  company  will  market  computer  software  under  its  own  brand.   •  A  particular  type  or  kind  of  something  :  the  Finnish  brand  of  democratic  socialism.   An  identifying  mark  burned  on  livestock  or  (esp.  formerly)  criminals  or  slaves  with  a   branding  iron.   •  Archaic  a  branding  iron.   •  Figurative  a  habit,  trait,  or  quality  that  causes  someone  public  shame  or  disgrace.          
  • 2.   2   In  order  to  debilitate  a  collective  group  of  people  it’s  a  process  a  very  tedious   process  that  takes  time  and  in  these  last  10  or  so  years  the  work  is  finally  coming  to   the  surface.  And  although  the  recipe  has  been  proven  to  be  an  old  successful  one  it   has  a  new  twist  on  it  due  to  the  inception  of  technology.  Programming  for  years  has   been  a  tool  that  has  controlled  most  everyone  of  us  whether  we’d  like  to  admit  it  or   not  we’ve  all  at  one  time  or  another  been  cloned.  Cloned  or  programmed  through   radio  stations  who  might  play  the  same  record  in  rotation  4  times  every  hour  every   hour  in  repetition  on  the  hour  and  yes  I  said  every  hour.    The  record  will  be  played   on  every  radio  station  that  may  cater  to  your  particular  demographic  base  on  age   sex  and  especially  ethnicity.  Imagine  that  4  maybe  5  stations  on  the  radio  dial  which   has  since  turned  into  thousands  of  media  outlets  every  day  and  every  single  second   the  barrage  of  media.  Whether  it  be  social  media  or  whether  it  be  your  best  friends   communicating  socially  everyday  or  even  venting  in  discuss.  And  no  matter  who  you   might  believe  you  are  or  how  strong  a  person  with  self-­‐control  or  discipline  you   definitely  may  be  there  is  someone  who  you  are  directly  connected  with  everyday   who  has  influence  in  your  life.  And  we  find  ourselves  at  times  often  tolerating   certain  things  from  especially  individuals  that  we  are  bonded  to  personally  as  well   emotionally  plain  and  simple  we’ll  find  ourselves  watching  or  having  to  do  some   bull  sh@t  we’d  never  do  by  choice.       And  here’s  where  it  gets  extremely  uncontained  especially  within  the  confines  of  our   homes  where  many  may  have  children  who  of  course  because  of  this  societies   willingness  to  allow  every  breathing  human  a  line  of  credit.  Which  in  some  cases   does  accelerate  into  debt  due  to  our  propensity  to  as  consumers  sometimes  to   possibly  spoil  our  children  with  televisions  computers  I-­‐pads  I-­‐phones  or  whatever   gadget  might  be  on  the  market.       With  minimal  supervision  and  even  in  some  scenarios  no  supervision  at  all  just  free   to  do  what  ever  and  with  many  of  us  in  wonderland  actually  believing  that  kids  can   be  trusted  to  be  responsible  with  the  most  dangerous  devices  on  the  race  of  this   earth  more  lethal  than  a  firearm.  And  as  this  world  progresses  and  it  becomes  more   apparent  that  sensitivity  is  no  longer  a  prerequisite  it  becomes  very  obvious  that   know  longer  will  our  children  be  considered  off  limits  by  these  conglomerates  out  to   get  one  thing  and  that’s  inside  our  collective  thoughts.       An  Achilles  heel  is  probably  one  of  the  weakest  parts  of  the  human  body  it’s  a   known  sensitive  location  that  many  of  us  believe  it  or  not  just  don’t  even  think  about   when  we’re  engaged  in  what  we  do  regularly  in  life.    And  although  we  love  our   children  there  are  those  when  even  inside  their  homes  have  not  a  clue  what  their   children  are  doing  on  the  computers  lab  tops  or  other  sources  of  communication?       The  music  industry  as  well  continues  to  program  not  only  the  youth  but  has   debilitated  even  millions  of  adults  and  without  resistance  because  it’s  not  only   encouraged  it’s  marketed  and  directly  to  a  specific  demographic  which  of  course   through  the  years  has  only  become  even  more  diversified.      
  • 3.   3     Even  especially  today  in  politics  we’re  being  force  fed  politicians  being  programmed   into  believing  that  the  more  flawed  the  more  humanized  some  should  be  viewed  as   a  public.  Making  some  of  us  open  to  the  thought  of  electing  a  scoundrel  like  an   Anthony  Wiener  and  even  electing  politicians  around  this  country  who  without   merit  being  existent  were  very  well  rehearsed  and  aware  that  if  marketed  correctly   any  election  can  be  a  victorious  one.  Understanding  your  demographic  and  your   target  audience  enables  you  to  do  absolutely  anything  and  if  you  walk  into  the  right   door  with  your  vision  and  are  objectively  open  to  the  powers  that  be  they’ll  provide   the  C.R.E.A.M  (cash  rules  everything  around  me).       Let’s  even  go  a  bit  further  and  explore  the  other  side  of  the  spectrum  when  someone   does  come  along  with  the  best  interest  of  a  collective  people  as  their  personal   incentive.  I  remember  maybe  close  to  20  years  ago  the  late  C.  Delores  Tucker  civil   rights  leader  and  activist  for  women,  in  addition  the  first  African  American   Secretary  of  State  in  the  nation  tried  in  vain  to  take  a  stance  in  regards  to  especially   how  women  were  depicted  in  music.  She  was  literally  demonized  and  well  made  to   be  the  villain  during  the  latter  years  of  her  life  being  she  continued  to  be  a  champion   of  this  noteworthy  cause  which  was  morally  and  as  well  ethically  the  correct  thing   to  do.  But  it  should  be  remembered  who  demographic  wise  was  she  trying  to   protect?  The  black  women,  black  women  who  for  years  had  been  referred  to  in   music  using  descriptive  derogatory  language  and  for  years  Universal  Music  Group   subsidiary  Interscope  Records  (even  today)  embrace  the  oppressive  bondage  meant   to  debilitate  a  people  and  not  just  to  sell  a  product  which  it  did.    And  to  further   demean  the  efforts  of  a  respected  trailblazer  for  women  in  these  modern  times  the   infamous  Tupac  Shakur  who  himself  became  a  liability  to  the  music  industry   because  of  his  knowledge  recited  these  lyrics  on  a  song  during  the  time  when   Tucker  fight  became  national.   "  C.  Delores  Tucker  you's  a  motherfucker  /  Instead  of  trying  to  help  a  nigga  you   destroy  a  brother"  and  it  should  be  noted  that  Tupac  was  the  voice  of  close  to  10   million  people  at  one  particular  time.       Over  and  over  again  words  being  used  to  profane  a  collectively  group  of  people  and   of  course  now  with  social  media  being  on  the  level  that  it  is  now  people  of  all   ethnicities  in  the  privacy  of  comfortable  confines  will  recite  lyrics  to  there  favorite   songs  because  they’ve  been  empowered.  Empowered  by  the  years  of  accumulative   usage  by  our  own  people  and  targeting  one  another  with  the  incentive  adjective  that   even  I  have  been  guilty  at  a  time  of  using  years  ago.  And  consciously  stop  especially   when  I  became  a  parent  and  encouraged  my  children  not  to  utilize  the  slang  and   especially  made  sue  they  were  well  aware  that  music  was  no  longer  the  art  form  of   expression  it  had  always  been  for  years.            
  • 4.   4   My  youngest  two  daughters  especially  were  taught  that  there  were  people  who   made  music  only  for  material  gain  and  what  they  sang  or  even  rap  about  was  totally   fictitious.  And  especially  since  being  a  DJ  for  years  I  knew  of  most  every  artist  who   claim  to  be  from  a  hood  lived  in  a  suburb  someplace  and  was  created  by  one  of  my   personal  friends  who  probably  work  as  an  A&R  Director  responsible  for  the  entire   package.  Don’t  get  me  wrong  there  are  few  and  when  I  say  few  I  mean  very  few  who   actually  care  and  feel  a  sense  of  responsibility  but  majority  have  consistently  made   it  obviously  apparent  what  the  priority  is  and  it’s  definitely  not  the  people  who  in   some  respect  are  responsible  for  them  having  the  material  infested  lives  that  they   lavishly  have  lived.       The  mentality  the  establishment  has  with  us  of  minority  decent  sadly  is  this  quite   honestly.  It’s  almost  like  gun  violence  and  the  thousands  of  people  who  loose  there   lives  a  month  all  around  the  world  in  particularly  in  urban  communities  to  gun  fire   are  basically  just  considered  statistics.  Just  as  music  continues  to  be  distributed  with   negative  content  meant  to  plant  seeds  as  well  debilitate  a  certain  demographic  guns   will  continue  to  be  manufactured  as  well  sold  and  the  emphasis  of  the  problem   won’t  ever  be  targeted  towards  the  source.  And  the  medias  job  as  well  all  marketing   and  media  entities  as  well  every  news  show  on  all  forms  of  television  or  cable   affiliates  always  point  African  Americans  in  one  direction  and  that’s  at  each  other.     We  simply  over  and  over  again  chase  our  on  tails  almost  similar  to  what  a  k-­‐9  will   do  almost  preoccupying  ourselves  doing  absolutely  nothing  and  blaming  the  wrong   source  over  and  over  again.  And  in  between  time  we’ll  be  fed  programming  to  only   agitate  our  already  frustrated  psyches  intentionally  follow  carefully  because  this  is   how  they  redo  what  is  actually  an  old  recipe.       Buffoonery  is  normally  a  knee  jerk  reaction  this  society  overseeing  authorities  will   normally  have  to  everything  magically  and  suddenly  a  Flava-­‐Flav  or  MiMi  Leakes   will  appear  or  of  recent  the  human  train  wreck  called  Stevie  J.  People  in  this  society   are  force  fed  anything  that  will  debilitate  there  thought  process  or  maybe  even   effect  their  livelihoods  (common  sense).  Immature  behavior  people  balling  out  of   control  with  the  cameras  rolling  and  for  everyone  to  see  and  applaud  it  is  what  it  is   and  those  capitalizing  off  of  it  won’t  have  any  remorse  of  course  until  the  money  or   15  minutes  of  fame  is  over.         Programming-­‐programing-­‐programming-­‐programming  I  said  it  four  times  and   could  have  said  it  again  until  it  literally  would  put  one  into  a  hypnotic  state  and   that’s  actually  what  they  do  to  us  when  it  comes  down  to  programming  a  particular   demographic  today  the  last  thing  wanted  is  for  us  to  pay  attention  and  logically   assess  what  is  fed  to  us  and  we  don’t  in  most  cases.  People  generally  have  proven   this  over  and  over  again  to  programmers  and  that  fact  is  it’s  hard  to  turn  your  head   from  a  car  crash  or  a  train  wreck  how  many  times  have  you  been  caught  in  a  traffic   jam  for  maybe  30  minutes  even  more  only  to  find  when  you  drive  up  only  a  few  cars   on  the  side  or  everyone  just  basically  being  nosey.    
  • 5.   5   The  trick  is  given  us  something  that  many  might  be  able  to  relate  to  and  especially   something  to  distract  the  masses  from  what’s  really  significant  like  gun  violence  or   civil  rights  and  voting  rights.     In  the  Trayvon  Martin  case  they  made  it  more  like  a  soap  opera  and  as  planned   made  sure  that  the  focus  stayed  on  George  Zimmerman  the  real  issues  will  never  be   addressed  in  a  national  forum  and  if  the  President  has  the  nerve  to  even  say  the   words  NRA  National  Rifle  Association  you  would  have  no  idea  what  that  might  turn   his  world  into  in  all  due  respect  to  the  POTUS.     Without  going  into  conspiracy  theories  or  drawing  conclusions  or  speculating  a  man   name  Adam  Weishaupt  who  was  the  founder  of  the  Bavarian  Illuminati.  Created  to   oppose  superstition,  prejudice,  religious  influence  over  public  life,  abuses  of  state   power,  and  to  support  women's  education  and  gender  equality.  Although   supposedly  it  was  said  it  disbanded  in  1785  there  are  many  like  myself  who  know   better  but  to  avoid  being  ostracized  sometimes  it  might  be  wise  to  very  carefully   pick  and  chose  the  correct  time  to  have  an  opinion.  But  let  us  not  be  naïve  often   alleged  to  conspire  to  control  world  affairs  by  masterminding  events  and  planting   agents  in  government  and  corporations  to  establish  a  New  World  Order  and  gain   further  political  power  and  influence.  Central  to  some  of  the  most  widely  known  and   elaborate  conspiracy  theories,  the  Illuminati  have  been  depicted  as  lurking  in  the   shadows  and  pulling  the  strings  and  levers  of  power  in  dozens  of  novels,  movies,   television  shows,  comics,  video  games,  and  music  videos.     I  know  for  a  fact  I  am  not  going  to  be  very  popular  at  all  with  those  who  continue  to   grow  wealthier  doing  what  they’ve  done  in  the  cases  of  some  black  executives  who   for  years  consciously  weaken  communities  and  households  by  glamorizing  behavior   that’s  responsible  for  the  demise  of  a  collective  people.  And  also  how  over  20  years   of  this  has  seemingly  empowered  millions  to  defame  African  Americans  as  well  by   simply  comfortably  saying  one  word  that  I  won’t  say.    These  executives  in  some   instances  have  themselves  birth  children  and  even  parade  them  as  if  they’re   definitely  more  valued  than  the  same  people  they’ve  become  rich  exploiting.  It’s  like   the  gun  industry  as  well  even  though  it’s  manufactured  to  created  total  mayhem  and   destroy  whatever  is  targeted.  Never  hold  the  manufacturer  responsible  for  the  final   results  culpability  is  a  word  you’ll  never  hear  reference  when  a  music   representative  or  fire  manufacturer  speaks  because  it’s  a  reflex  or  trigger  word  no   pun  intended.     Don’t  for  one  second  be  under  the  impression  that  maybe  next  week  or  even  next   month  you’ll  see  some  of  these  images  people  or  train  wrecks  for  an  extended   duration.  You’re  being  fed  and  quite  honestly  force  fed  almost  intravenously  and   whether  you  like  it  or  not  it  yours.  People  will  continue  to  live  lavishly  because  of   what  we  have  recklessly  authorized  and  allowed  in  our  homes  and  lives,  and  when   interest  seems  to  drop  someone  else  will  be  controlled  by  the  puppeteers.     In  this  society  we  have  a  tendency  to  overuse  the  word  mogul  seems  certain   individuals  romanticize  with  using  it  as  well.  
  • 6.   6           mogul  1  |ˈmōgəl|   noun   Informal  an  important  or  powerful  person,  esp.  in  the  motion  picture  or  media   industry.     Don’t  under  any  circumstances  be  under  the  impression  that  things  happen  or  has   even  happen  without  an  orchestrator  in  this  lifetime  because  our  God  is  gracious   and  if  you  believe  in  him  blessings  are  exceedingly  abundant.  And  as  recent  as  last   night  August  6th  I  saw  Yankee  skipper  Joe  Giraldi  in  a  post  game  interview  after  a   game  talk  about  fans  actually  cheering  when  Alex  Rodriquez  got  physically  hit  with   a  pitch.  Giraldi  in  his  respectable  approach  as  always  said  quite  simply  “there’s   something  wrong  with  that  because  that’s  actually  somebodies  son”  and  he  went  on   to  say  “kids  will  imitate  what  the  parents  do”  eluding  to  this  type  of  behavior   demonizing  a  particular  person.  But  some  of  us  are  quite  comfortable  in  negotiating   to  get  what  we  might  be  under  the  impression  is  need  be  in  order  to  advance  even  if   it’s  with  the  devil  and  those  people  will  eventually  be  branded  as  well.     Respectfully,   THE  WHEEL  SPEAKS  ON  2013   (The  Way  Humanity  Hudson  Expects  Everyone  to  Live)