The document discusses key concepts in strategic brand management including defining what a brand is, the role and value of brands, how brand equity is built and measured, and important decisions in developing a branding strategy. It covers topics such as brand positioning, brand marketing implementation, brand performance measurement, growing and sustaining brand value, brand equity models, drivers of brand equity, designing marketing activities, internal branding, measuring brand equity, and managing brand equity.

1. Creating Brand Equity Marketing Management, 13 th ed 9

21. Table 9.2 The 10 Most Valuable Brands $22.13 Mercedes-Benz $27.50 McDonald’s $27.85 Disney $27.94 Toyota $30.13 Nokia $38.32 Intel $48.91 GE $56.20 IBM $56.93 Microsoft $67.00 Coca-Cola 2006 Brand Value (Billions) Brand

29. Uploaded By Hashim Khan BBA (Hons) IMStudies University Of Peshawar [email_address]