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CRM & Multi-Channel Marketing Theatre: The route from local to global

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Presentation title The route from local to global Brant Long Global Brand Director 29 February 2012
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© Simon Sait on Flickr © Hotnacho on Flickr 12
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UK 2006-07 15
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Value Recovery, UK 2011 Industrial conference programme UK 2010 Dublin Jan 2011 Midwest Markets postcards (US) 2011 UK 2011 17
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My strategic imperatives • Modernise marketing • Go global • Build (and differentiate) our brand 24
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‘It would be great to see what others are doing’ ‘I couldn’t find what I was looking for’ ‘When are we getting new templates?’ ‘Do we have to use these images?’ ‘Boring’ 31
Three key challenges 1. Location 2. Location 3. Location 32
Requirements 1. A place 2. Less (or no) friction 3. Keep it fresh 4. Look like us 33
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The journey From To • Brand management • Asset management • Brand police • Brand champions • Coax and cajole • Command and control • Library • Sitting room 38
Redefine ROI* • Culture - Allay fears of digitisation and globalisation - Revitalise the teams - Create a community - Recognise and celebrate • Quality - Use the power of visuals - Stimulate and set free - Do fewer things better * Return on intangibles 39
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Mumbai 53
Paris 54
Toronto 55
Sydney 56
Los Angeles 57
What’s next? Four things What How Who When 1. Identity system update Guidance, guidelines and design intent files Global By year end Local global Spatial Solutions experts can 2. Connect with GSS bring extra value to client pitches and Country Now campaigns http://www.joneslanglasalle.com/pages/gsssolutions.aspx 3. Share best practice integrated/branded Examples from US, Russia, India Global/country Now marketing campaigns 4. Integration with online Leverage the online platform Global/country In progress property systems 58

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CRM & Multi-Channel Marketing Theatre: The route from local to global

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  • 2. Presentation title The route from local to global Brant Long Global Brand Director 29 February 2012
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  • 12. © Simon Sait on Flickr © Hotnacho on Flickr 12
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  • 17. Value Recovery, UK 2011 Industrial conference programme UK 2010 Dublin Jan 2011 Midwest Markets postcards (US) 2011 UK 2011 17
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  • 24. My strategic imperatives • Modernise marketing • Go global • Build (and differentiate) our brand 24
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  • 31. ‘It would be great to see what others are doing’ ‘I couldn’t find what I was looking for’ ‘When are we getting new templates?’ ‘Do we have to use these images?’ ‘Boring’ 31
  • 32. Three key challenges 1. Location 2. Location 3. Location 32
  • 33. Requirements 1. A place 2. Less (or no) friction 3. Keep it fresh 4. Look like us 33
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  • 38. The journey From To • Brand management • Asset management • Brand police • Brand champions • Coax and cajole • Command and control • Library • Sitting room 38
  • 39. Redefine ROI* • Culture - Allay fears of digitisation and globalisation - Revitalise the teams - Create a community - Recognise and celebrate • Quality - Use the power of visuals - Stimulate and set free - Do fewer things better * Return on intangibles 39
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  • 53. Mumbai 53
  • 54. Paris 54
  • 55. Toronto 55
  • 56. Sydney 56
  • 58. What’s next? Four things What How Who When 1. Identity system update Guidance, guidelines and design intent files Global By year end Local global Spatial Solutions experts can 2. Connect with GSS bring extra value to client pitches and Country Now campaigns http://www.joneslanglasalle.com/pages/gsssolutions.aspx 3. Share best practice integrated/branded Examples from US, Russia, India Global/country Now marketing campaigns 4. Integration with online Leverage the online platform Global/country In progress property systems 58