1. The document provides guidance on how to make your idea spread through a TED talk by focusing on 10 key areas called the 10 Cs. 2. The 10 Cs are: making the talk compelling, concise, conscious of the audience, comprehended by diverse age groups, provide proper context, be clear using visual aids, make conversions between measurement systems, avoid colloquial language, be cautious of sensitive content, and respect copyrights. 3. Following these 10 Cs can help one craft a TED talk that effectively spreads their idea on a global scale.

1. How to make
your idea
S p r e a d?

2. Embrace everyone
Be authentic
Celebrate our possibilities
Presented by...

3. 3
2 HOW?
1 WHAT?
WHY? to make your
we do to make idea have
your ONE idea IMPACT?
give a Talk?
spread?

4. for your Talk?

6. 2011
>8,000,000 fans
idea spreads
+1,000,000%
2006 TED Conference
800 attendees

7. TEDx speaker 113-year old Teresa Hsu

8. Dec 2011
45,000 people
Idea spreads
>20,000%
Dec 2010 TEDxSingaporeWomen
200 people

9. Why?
give a Talk?

10. Chris Anderson

11. ‘To build a better future
through ideas’

12. What’s your dent
in the universe?

13. What?

14. We e xist to make you an
I D E A R O C K S TA R !

15. Spread your idea
TEDxSingapore event
Find people with ideas, talent, work
WORTH SPREADING

16. >1,000 communities around the world
TEDFuture
Build a Better
x

17. Ideas Worth For all the world
Spreading For all time

18. be real,
be true,
be you...

19. We
make
an impact..

21. picked up
by top US
parenthood
portal

22. Making an impact..

23. 6 year old Mirella spoke on TEDxYouth Day about how she learnt to be compassionate...

24. To inspire
possibilities...
Inspiring other children during the event

25. How?
to spread
Talk?

26. Esther along with 5 women climbed Mt Everest took 5 years because no one would believe in them
Human journey and ideas
inspire possibilities
about who we can become

27. Talk
Present Speech~Inspire
facts & data stories & emotions

28. How to make your talk spread worldwide
1. Compelling
=NEW
=DIFFERENT
never seen before
never heard before
=WOW! X-factor
=STAR moment = Some Thing
Anyone would Remember
=Well-designed
=Beautifully presented
=Practice, practice, practice

29. How to make your talk spread worldwide
1. Compelling
2. Concise

30. How to make your talk spread worldwide
1. Compelling
2. Concise
“Baby shoes,
Brand new,
Never used.”

31. Describe your talk in 6 words
‘Let my dataset change your mindset’
‘Do schools educate creativity out of us?’
‘My stroke of insight’
‘Wisdom across all ages’
‘Hype and hope of stem cell research’
‘Who’s the hope for World Change 2.0?’

32. Describe your talk in 4 words
Let my dataset change your mindset
Do schools educate creativity out?of us
My stroke of insight
Wisdom across all ages
Hype and hope of stem cellsresearch
Who’s the hope for World Change? 2.0

33. How to make your talk spread worldwide
1. Compelling
2. Concise
What’s your
Talk about?
write in 140 chrs

34. How to make your talk spread worldwide
1. Compelling
2. Concise
MORE is Less?
Less is MORE

35. How to make your talk spread worldwide
1. Compelling
2. Concise
3. Conscious -who is audience?

36. remember your infinite
global audience

37. How to make your talk spread worldwide
1. Compelling
2. Concise
3. Conscious
4. Comprehended

38. Would a 113 year old person
understand your talk?

39. Would young people
understand your talk?

40. How to make your talk spread worldwide
1. Compelling
2. Concise
3. Conscious
4. Comprehended
5. Context

41. How to make your talk spread worldwide
1. Compelling
2. Concise
3. Conscious
4. Comprehended
5. Context
6. Clear = Use of industry words, abbreviations,
difficult concepts, explain clearlyt using metaphors,
diagrams, graphs

42. miles / km
$dollar=US?
7. Conversions
feet / metres
kg / lbs

43. How to make your talk spread worldwide
1. Compelling
2. Concise
3. Conscious
4. Comprehended
5. Context
6. Clear
7. Conversions
8. Colloqualism = local words that
no one globally understands

44. How to make your talk spread worldwide
1. Compelling
2. Concise
3. Conscious
4. Comprehended
5. Context
6. Clear
7. Conversions
8. Colloqualism
9. Cautious about >18mins, indecent language,
sensitive content, screen format ideal 16:9

45. How to make your talk spread worldwide
1. Compelling
2. Concise
3. Conscious
4. Comprehended
5. Context
6. Clear
7. Conversions
8. Colloqualism
9. Cautious
10. Copyrights = do not infringe and ‘fair use’

46. Go change the world with your idea!

47. 10 Cs of How To Make Your Idea Spread?
Compelling: What idea are you most passionate about vs What
excites and resonates with your 2 audiences?
Concise: Less Can Be More: Do you really need 18 mins?
Conscious: Who is your audience? Not just Local BUT Global
Comprehended: Would 113 year Teresa Hsu understand you?
Would 17-year old teens understand you?
Context: background, need local knowledge, understanding,
Clear: Use of industry words, abbreviations, difficult concepts,
explain using of metaphors, diagrams, graphs
Conversions: if important say in both metric+imperial, USD
Colloqualism: local language or word use, “primary school”
Cautious: Don’t give TED a reason not to be able to post eg way
exceeding 18mins
Copyrights: Be careful