By Marcel Prunera, Cecot, Spain, presented at the 16th TCI Global Conference, Kolding 2013.

1. Building professional entrepreneurship
environments
Marcel Prunera
Breakout Session: Entrepreneurship and SME support in clusters
5 September 2013

2. Building professional entrepreneurship
environments
Marcel Prunera
Thursday 5 September, Kolding
marcel.prunera@ftcompanies.com
@marcelprunera

3. 3 of 20
- HOW DO WE CREATE
A DYNAMIC OF
PROMOTING AND
FOSTERING
INNOVATION AND
ENTREPRENEURSHIP IN
A PUBLIC
PROFESSIONAL
ENVIRONMENT – OR
WITHOUT OR ALTERED
MARKET INCENTIVES-?

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A success story in cluster development in
health sector
Around 2004-2006 started in Catalonia
(specially in Barcelona) an innovation and
entrepreneurship promotion process in
healthcare sector that has already become a
success story from which many things can be
learned

5. The general phenomenon: momentum and
cluster development
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Enviromental
conditions
Private and
public policy
making
Innovation &
entrepreneurship
blossoming

6. 6 of 20
Results in data
 Major public hospitals with innovation units and
intrapreneurship programs in Metro Barcelona
 Cluster structures
 VC’s, BA’s
 Ecosystem and events
More than 1000 projects per year
 More than 40 start ups per year

7. COMB’s MD entrepreneur program is
one of the main actors of the new
ecosystem
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MD Entrepreneur Program: Why is it
disruptive?

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Some characteristics…
...and happier professionals

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The Doctor Entrepreneur Program: Outputs

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We believed it was worth analyzing
the process and work to increase the
capacity to do the same in other
environments

12. The birth of a joint venture
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with a little help…

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Promoting professional entrepreneur environments

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We have generated an added value for a
professional environment: we know how to
understand the keys; to generate incentives and
we have the skills and training abilities to make
it possible.

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The 3 pillars
A model’s implementation
Environment
and
incentive to
innovation
Entrepreneurship
program
Corporation
promoter

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Distinguishing features
Cecot+COMB+FC
Main character
now with
operational
capability
Team
Environment
multistakeholder
public/not focused
to business
High growth
potential
Professionals, centre
of the project
Approach
The 3 pillars
Ability to read:
the key variables
Method

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Model implementation to other environments

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Present and future projects and partners
ACC10
Architects
Industrial Engineers
Hospitals in Catalonia
Biocat (Bioregion of
Catalonia)
Minister of Industry
(Spain)
Clusters
Security
Education
Journalists
Social Services
Latam

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Why clusters? How could PEEP help?
Cluster
New projects
& wider
perimeters
Marketplace
PPP

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Conclusions: what have we learned?
PEEP projects gets innovation and growth from
not activated or collapsed environments, creates
conditions. Could reinforce cluster initiatives.
There a lot of spaces with “critical mass”,
potential, and need of push & pull
movements. With knowledge to be
valued, and technology to be transferred.
Focus on motivating and helping
professional, gets response.
PPP is essential

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marcel.prunera@ftcompanies.com
@marcelprunera
Thank you