By Ivan Tyrsted, IDEA, Denmark, presented at the 16th TCI Global Conference, Kolding 2013.

1. Ivan Tyrsted
How can a simple idea be turned into an
attractive business case?
Ivan Tyrsted
Breakout Session: Entrepreneurship and SME support in clusters
5 September 2013

2. Ivan Tyrsted
How can a simple idea be turned into
an attractive business case ?

3. Ivan Tyrsted
Innovation
• Innovation is the successful exploitation of new ideas – through being
accepted in a marketplace
– Taking your ideas to the market
• The process from idea creation to creation of wealth
• Idea  Enterprising behaviour  Innovation

4. Ivan Tyrsted
The process
Idea
entrepreneurial
behavior
Innovation
(value)

5. Ivan Tyrsted
What come first?
And what tools/ methods can be used?

6. Ivan Tyrsted
•Innovation
• Product/ Service
• Process
• Business Model
• A business model describes the rationale of how an
organization creates, delivers, and captures value (economic,
social, or other forms of value). The process of business
model construction is part of business strategy.

7. Ivan Tyrsted
Co-Creation is an effective way to create and new business model
You divide the participants into groups and each group have 3 – 4
members
Co-creation

8. Ivan Tyrsted
The IDEA Business Model Creator:
www.idea-bmc.eu

9. Ivan Tyrsted

10. Ivan Tyrsted
Questions?
Ivan Tyrsted, Director
IDEA Entrepreneurship Centre
University of Southern Denmark
Engstien 1
6000 Kolding
Denmark
Tel: +45 6550 1393
Mob: +45 6011 1393
Mail: ivt@idea.sdu.dk
www.idea-sdu.dk
http://www.youtube.com/watch?v=MyF4DkvLokI