TCI 2013 Strategic design partnerships for growth – Insights from the Danish cluster D2I
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D2I is a strategic design partnership in Denmark between Kolding School of Design, the University of Southern Denmark, LEGO, Dong and Design City Kolding. The partnership helps companies create value through design-driven innovation by teaching companies and employees how to use design tools. D2I offers new knowledge and competence development to companies. The goal is to help companies grow, as studies show companies that strategically use design see up to 20% greater value growth and higher export shares.
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TCI 2013 Strategic design partnerships for growth – Insights from the Danish cluster D2I
- 1. Strategic design partnerships for growth – Insights from the Danish cluster D2I Thit Juul Madsen Breakout Session: Use of design principles to drive innovation in clusters 5 September 2013
- 2. 05.09.2013 Why design? Thit Juul Madsen Head of Design2innovate - The Danish Design Cluster
- 3. Who are we? D2i is a partnership between Kolding School of Design, The University of Southern Denmark, LEGO, Dong and Design City Kolding Design City Kolding Businesses S / M / L Spinderihallerne Innovation & design consultancies Kolding School of Design University of Southern Denmark Organizations Regional authorities
- 4. What we do... / We help companies create value through design and design driven innovation We create awareness about the modern design concept / We teach companies / employees how to use design tools
- 5. What we offer... New Knowledge Competence development
- 6. Why we do it... / Companies that are using design strategically, has up to 20% greater value growth and higher export share / Danish export companies involving design in marketing and supply chain management have greater success abroad
- 7. Books Traditional bookstore Flickr: Martin Cathrae
- 10. Kodak 1975: Invented the world’s first digital camera
- 11. Kodak 1976: 89% US market share of photographic film sales
- 12. Kodak Film camera sales Digital camera sales 2003
- 13. Kodak 2012: Files for Bankruptcy
- 14. iPod Apple iPod introduced in 2001
- 15. iPod 2005: 65% US market share of MP3 player sales
- 16. Aunsbjerg Car dealer - focus on the product
- 18. Aunsbjerg Concept development - focus on service
- 20. D2I members
- 21. +45 2528 4215 Thit Juul Madsen Thank you! thit@design2innovate.dk www.design2innovate.dk