The document summarizes the TATOC Annual Conference 2014, which is celebrating the organization's 25th anniversary. It provides information on TATOC's mission to protect timeshare owners, as well as updates on the consumer helpline, membership growth plans, resort accreditation program, engagement with industry and government bodies, and media outreach via their website and social media platforms. The conference aims to discuss TATOC's strategic five-year plan and ongoing work advocating for timeshare owners.
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TATOC25
1. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
TATOC and TATOC Consumer Helpline Review
2. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
SPECIAL
OCCASION
3. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
WE'RE 25
4. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
WE'RE 25
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Annual Conference 2014
Celebrating 25 Years
GOOD COMPANY
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Annual Conference 2014
Celebrating 25 Years
NEW AFFILIATION?
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Annual Conference 2014
Celebrating 25 Years
NEW AFFILIATION?
8. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
CONFERENCE UPDATE REPORT
16th TATOC CONFERENCE
9. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
TATOC MISSION
“TATOC exists to safeguard and
enhance the timeshare holiday
experience for existing and
prospective owners and to be
the voice of timeshare owners.”
10. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
TATOC BELIEF
• Genuine timeshare products, including
resorts, points-based schemes and holiday
exchange programmes, correctly sold and well
managed, represent a high-quality, cost-
effective, long-term holiday purchase and an
excellent holiday experience for owners.
• The future of timeshare is vitally dependent on
a good understanding and relationship between
timeshare consumers and all aspects of the
timeshare industry.
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Annual Conference 2014
Celebrating 25 Years
TATOC UPDATE
• Five Year Plan
• Activities
• Media
• Helpline
12. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
Five Year Plan
Recognition
Membership
Helpline
Funding
Codes of Conduct & Practice
Accreditation
Exit Strategies
Europe
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Annual Conference 2014
Celebrating 25 Years
• Defensive
• On the back foot
• Historic image
• Lack of knowledge
• Perception
• Animosity
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Annual Conference 2014
Celebrating 25 Years
RECOGNITION
• Resorts
• Resort Committees Industry
• Government Bodies Owners
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Annual Conference 2014
Celebrating 25 Years
RECOGNITION
Five Year Plan:
• To be recognised and respected as the
largest and best independent representative
body for timeshare owners in Europe
• To be the knowledgeable
• The place to go
16. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
RECOGNITION
Resorts
Resort Committees
Industry
Government Bodies
Owners
17. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
RECOGNITION
Resorts
Resort Committees
Industry
Government Bodies
Owners
18. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
RECOGNITION
Resorts
Resort Committees
Industry
Government Bodies
Owners
19. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
RECOGNITION
Resorts
Resort Committees
Industry
Government Bodies
Owners
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Annual Conference 2014
Celebrating 25 Years
RECOGNITION
Resorts
Resort Committees Industry
Government Bodies
OFT, BIS, CAB, ECC, Trading
Standards
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Annual Conference 2014
Celebrating 25 Years
RECOGNITION
Resorts
Resort Committees
Industry
Government Bodies
Owners
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Annual Conference 2014
Celebrating 25 Years
MEMBERSHIP
The more members we have,
the stronger we will be
Awareness, publicity, & recruitment campaign
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Annual Conference 2014
Celebrating 25 Years
MEMBERSHIP
• Individual members 465
• Resort members 92
Recruitment campaign in the UK
Recruitment campaign in Europe
Developers & Management Companies
TATOC Ambassador programme
24. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
HELPLINE TATOC Consumer Helpline
25. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
HELPLINE
Mark, Francis and Harry
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Annual Conference 2014
Celebrating 25 Years
FUNDING
TATOC Costs
TATOC £73,000
Helpline £91,000
£164,000
• We want to be independent
• Focus on money from owners
• Charity
• Other funding streams
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Annual Conference 2014
Celebrating 25 Years
LIMITED COMPANY
CHIEF EXECUTIVE
DIRECTORS
EMPLOYEES
REGISTERED
CHARITY
CHAIRMAN OF
BOARD OF
TRUSTEES
TRUSTEES
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Annual Conference 2014
Celebrating 25 Years
ACCREDITATION TATOC Resort Accreditation
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Celebrating 25 Years
ACCREDITATION
• 37 Accredited resorts
• 30 Accreditation visits 2014
• 2 new Accreditations in March
• More to come
• 28 re-inspection visits 2014
• Upgraded process and report
30. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
ACCREDITATION
Offer to all our members
POWER OF 3
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Annual Conference 2014
Celebrating 25 Years
ACCREDITATION
POWER OF 3
The owners
The companies
The resort
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Annual Conference 2014
Celebrating 25 Years
MODEL
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Annual Conference 2014
Celebrating 25 Years
ACCREDITATION
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Celebrating 25 Years
POWER OF THREE
• TATOC Member Resort
• TATOC Accredited Resort
• TATOC Affiliated Company
Consumer Kite-mark of Excellence
35. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
ACCREDITATION
• Consumer confidence
• Consumer ‘Kite-mark’ of quality
• Wide ranging benefits
• ALL OUR MEMBER RESORTS?
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Annual Conference 2014
Celebrating 25 Years
ACCREDITATION
Still to do:
• Complete resale companies
• Points Clubs etc.
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Annual Conference 2014
Celebrating 25 Years
AFFILIATION
• Proud of our relationships with the industry
• Proud of our affiliation programme
• Codes of Conduct & Practice
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Annual Conference 2014
Celebrating 25 Years
SAIL IN THE
SAME SHIP
HMS Timeshare
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Annual Conference 2014
Celebrating 25 Years
SAIL IN THE
SAME SHIP
Proud of the company that we keep
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Annual Conference 2014
Celebrating 25 Years
EXIT Exit Strategies
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Celebrating 25 Years
TIMESHARE COIN
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Celebrating 25 Years
SEMINAR
Sold out and owner run resorts
• Resort Healthcheck
• Perpetuity – legislative developments
• Timeshare Taskforce
• Tourism VAT
• Constitutions, exit, ethical requirements
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Annual Conference 2014
Celebrating 25 Years
SEMINAR
• Yesterday was an incredible success
• Unexpected surprise
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Annual Conference 2014
Celebrating 25 Years
ON THE SAME
SONGSHEET
45. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
OFT Project
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Annual Conference 2014
Celebrating 25 Years
OFT PROJECT
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Annual Conference 2014
Celebrating 25 Years
ALSO UNDERWAY
Review of the European Directive:
• BIS
• CSES
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Annual Conference 2014
Celebrating 25 Years
REVIEW OF
2008/122/EC
EC Evaluation study 2008/122/EC
“Assess the degree to which the objectives of
Directive 2008/122/EC have been achieved
i.e. to contribute to the proper functioning of the
internal market and to achieve a high level of
consumer protection in marketing, sale and
resale of timeshares and long-term holiday
products as well as exchange contracts.”
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Annual Conference 2014
Celebrating 25 Years
REVIEW OF
2008/122/EC
Assess specific additional consumer protection
issues in the timeshare sector, which are not
covered by Directive 2008/122/EC, including
newly emerging commercial practices
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Annual Conference 2014
Celebrating 25 Years
ALSO UNDERWAY
Stakeholder Workshop
OFT Project
• Review
• Stakeholder
• Workshop
51. TATOC Annual Conference 2014 – Together We Can
Annual Conference 2014
Celebrating 25 Years
MEDIA
• Website
• Sharetime
• Facebook
• Twitter
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Annual Conference 2014
Celebrating 25 Years
TATOC WEBSITE
TATOC March 2013 - February 2014
• Total number of visitors: 185,467
• Total number of unique visitors: 76,845
• Average visitors per month: 15,455
• Greatest number of visitors from:
GB, US, Spain, Thailand, Ukraine
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Annual Conference 2014
Celebrating 25 Years
SHARETIME
MAGAZINE
WEBSITE
Sharetime March 2013 - February 2014
• Total number of visitors: 78,776
• Total number of unique visitors: 29,955
Average visitors per month: 6,500
• Greatest number of visitors from:
US, GB, Ukraine, Russia, Poland
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Annual Conference 2014
Celebrating 25 Years
FACEBOOK/TWITTER
February 2014
• FACEBOOK: 214 Followers
• TWITTER: 90+ Followers
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Annual Conference 2014
Celebrating 25 Years
There might be challenges:
WILL