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Staying Current with your Members
What is OCRI? ,[object Object],[object Object],Our Vision The OCRI vision is for Ottawa to be recognized as one of the Top 10 innovative cities worldwide Who Do We Connect? Recognized as Ottawa’s #1 Networking Association With a growing base of over 700 member companies, OCRI brings more than 120,000 people, ideas and resources together
The Ottawa KBI Landscape  ,[object Object],[object Object],[object Object],OCRI’s Membership
What changes have we seen? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Changes….. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Membership   ,[object Object]
What signaled a refresh in our membership packages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How did we begin to align with member needs? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Membership Outcome  - what changes were made? ,[object Object]
New Membership Levels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes continued… ,[object Object]
Small Business Category - $350  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Silver Level Member - $700 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gold Level Member - $1,000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Premium Level Member - $2,000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platinum Level Member - $5,000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diamond Level Membership - $10,000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes continued… ,[object Object],[object Object],[object Object]
Risks ,[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What defines success?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Professional Development Events
Professional Development Events What was happening? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes to the Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appealing to a Younger Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing the Events (reduce the # of emails sent out to database)
Some still wanted a single mailer…   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsorship/Partnerships
Sponsorship/Partnerships  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object]

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