how new technologies on IDTV can help advertisers and content providers to change TV viewers’s behaviours and persuade them to interact with them. How to transform a passive lean back viewer into an active lean forward viewer.

3. More and more choices Source : Matt Dickman –the future of advertising

4. More and more advertising Source : google images

5. More and more Media

6. More and more access

9. Consumers are not listening anymore Source: http://www.iirusa.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf

10. They can choose, skip, pause, search, find, ... TV viewers are more and more in control of their media consumption

11. “ A radical change is occurring in the World of advertising and marketing” Source: Michael.Seaton

12. Rethinking Marketing

13. Rethinking Marketing Interruptive Interactive Interruptive marketing ALONE is not enough anymore…

14. Rethinking Marketing Not only catch customer’s attention Source : Google image

16. Interactive advertising on television So far, limited to SMS, IVR or by adding in the ads the company’s website URL .

17. And launched the Interactive Digital Television... Source : Google image

18. What are the benefits - for advertisers or content providers – generated by the interactive technologies on IDTV ? NEW

20. RTBF Source : Calibrate

21. RTBF Source : Calibrate

22. VTM “i Zone” Source : Paratel

23. VTM “i Watch” Source : Paratel

24. VTM “i Watch” Source : Paratel

25. VTM “i Watch” Source : Paratel

26. VTM “i Watch” Source : Paratel

27. VTM “i Zone” Source : Paratel

28. VTM “i Zone” Source : Paratel

29. Advertising in the “i Zone” Source : Paratel

30. RTL “i Zone” Source : Paratel

31. Advertising in the “i Zone” Source : Paratel

32. Nickelodeon VT4 Source : Calibrate

33. Sponsored interactive program on VT4 Source : Calibrate

34. Micropayment via IDTV subscription Viewers can pay their participation to a TV contest or voting program NEW

37. Source : Calibratel

39. Source : Paratel

40. Source : Paratel Mijn gegevens verzenden

43. Source : Paratel

46. To be continued …

48. Thank you Thierry Briers Belgacom TV Interactive Services Contact me [email_address] Call me : +32 2 205 51 82 Visit us : www.belgacomtv.be