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Making an IMPACT with
your communication
Liz Skelton
System Concepts
February 2013
The “Subo” factor
Conkers bonkers
What do they have in common?
The IMPACT model


 Using INDIVIDUAL skills to
 develop a clear MESSAGE that is
 well PREPARED has AUDIENCE buy
 in is delivered with CONVICTION
 and has underpinning TECHNICAL
 backup
You…
Health and safety superheroes


What do you do?

What skills make
you unique?

How do you add
value?
What’s the difference?

Strong and positive

Sparks an interest

Uses active words

Friendly and open

Show off the skills you have and influence
people to take action
Increasing your influence

Why would they listen to you?
Telling a story…
Telling a story…
What’s your story?
  What’s the story of you or your
   department?
  Who is the organisation you
   work for?
  What is the common purpose of
   your department and
   organisation?
  How can your health and safety
   initiative achieve the common
   purpose?
When messages don’t work

                      Failure to
      Failure to
                      recognise
       notice
                     significance


     Failure to
                     Believe they
      change
                     can’t change
     behaviour


            Do not believe
             we can solve
             the problem
Your MESSAGE

 • Be clear about what the message is
 • What is the significance?
 • Specify what the behaviour change is
 • Give people the confidence to take
   ownership
 • Give people the belief that the
   problem can be solved
Be well prepared

• Do your research
• Link the message to your
  organisation’s operations
• Set the standards you want to
  achieve
• Highlight the benefits and risks
• Align the message to strategic
  goals – Demonstrate intent!
Your AUDIENCE
Consider their objections

• Effort
• Risk
• Cost
• Criticism from
  peers
• Satisfied with
  things as they
  are
Conviction and authority
Technical expertise

• Don’t make assumptions
• Get your facts right
• Use well sourced information
• Be proud of your membership of
  IOSH and use it
• Be confident in your abilities
• Know your limits
• Individual - The mind
  and body affect each other
• Message - You are in
  charge of what you say and the results
• Prepare – Research, research, research!
• Audience – know who you are
  communicating to
• Conviction – Be passionate
• Technical backup – IOSH membership
E   liz@system-concepts.com
T   020 7240 3388
W   www.system-concepts.com

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IOSH 2013 conference core skills making an impact 2013

  • 1. Making an IMPACT with your communication Liz Skelton System Concepts February 2013
  • 4. What do they have in common?
  • 5. The IMPACT model Using INDIVIDUAL skills to develop a clear MESSAGE that is well PREPARED has AUDIENCE buy in is delivered with CONVICTION and has underpinning TECHNICAL backup
  • 7. Health and safety superheroes What do you do? What skills make you unique? How do you add value?
  • 8. What’s the difference? Strong and positive Sparks an interest Uses active words Friendly and open Show off the skills you have and influence people to take action
  • 9. Increasing your influence Why would they listen to you?
  • 12. What’s your story?  What’s the story of you or your department?  Who is the organisation you work for?  What is the common purpose of your department and organisation?  How can your health and safety initiative achieve the common purpose?
  • 13. When messages don’t work Failure to Failure to recognise notice significance Failure to Believe they change can’t change behaviour Do not believe we can solve the problem
  • 14. Your MESSAGE • Be clear about what the message is • What is the significance? • Specify what the behaviour change is • Give people the confidence to take ownership • Give people the belief that the problem can be solved
  • 15. Be well prepared • Do your research • Link the message to your organisation’s operations • Set the standards you want to achieve • Highlight the benefits and risks • Align the message to strategic goals – Demonstrate intent!
  • 17.
  • 18. Consider their objections • Effort • Risk • Cost • Criticism from peers • Satisfied with things as they are
  • 20. Technical expertise • Don’t make assumptions • Get your facts right • Use well sourced information • Be proud of your membership of IOSH and use it • Be confident in your abilities • Know your limits
  • 21. • Individual - The mind and body affect each other • Message - You are in charge of what you say and the results • Prepare – Research, research, research! • Audience – know who you are communicating to • Conviction – Be passionate • Technical backup – IOSH membership
  • 22. E liz@system-concepts.com T 020 7240 3388 W www.system-concepts.com