Prezentare Brandfluence 2023 - Social Media Trends
Utilize Mobile to Engage the Always Connected Traveler
1. Syniverse Proprietary
1
Utilize Mobile to Engage the
Always Connected Traveler
Todd Thayer, Vice President, Product Management
Enterprise and Intelligence Solutions
Follow Syniverse:
@Mobile4Brands
The third party names, marks, and logos used in this
presentation are owned by the various, respective parties.
2. Syniverse Proprietary
2
A Day in the Life of a
Mobile-Enabled Traveler
Trip Offer
Transaction
Alert
Geo-fenced
offer
Account
Update
Flight Delay
Appointment
Update
Hotel
Check-in
On-Site
Promotion
Guest
Room
Request
Upcoming
Flight
Post-Trip
Offer
3. Syniverse Proprietary
3
The Power of the SMS Embedded Link
New content
available we think
you’ll love! Click
http://bit.ly/brand
12345
Social
New content
available we think
you’ll love! Click
http://bit.ly/brand
12345
Gaming
WebPassbook
Video
App
CouponsPictures
5. 5
Promotional Use Cases
Video App Passbook
Rich media
Click here to receive
your confirmation!
Text “BEACH” to
+4412345 for video!
Download our new
travel app today!
6. 6
Promotional Use Cases
MMS Web “Flipbook” Pics
Standard media
Get info, coupons,
offers and more!
Swipe screen for
new offer!
LAND
SNOW
Learn more
and contact us!
TOP AIRLINES
7. Syniverse Proprietary
7
Reach Your Customer During Every
Step of their Journey
Did you know?
57% of consumers are
willing to share
their locations for offers
47% of consumers
would like to receive a
mobile offer when they are
in-store or nearby
Mobile coupons are
redeemed 8 times as often
as email coupons
Background information: Veronica is a time-crunched professional who wants information and offers on the go. To stay current, Veronica has opted in to receive mobile updates from her favorite brands.
Trip Offer: Veronica receives an email with a personalized offer for a trip to Cancun and purchases it on her mobile device.
Transaction Alert: She books her ticket to Cancun and receives a large withdrawal notice from her bank via a push notification.
Geo-fenced Offer: She receives a scratch-to-win offer from her favorite retailer’s app as she drives near the store, revealing a 20% off coupon. She stops by the store to make a purchase.
Loyalty Account Update: Retailer sends Veronica a notice of loyalty rewards via push, and directs her to Passbook to view points (post-purchase).
Flight Delay: The day of the flight, she receives an SMS notification that her flight is delayed, with a drink coupon for the inconvenience.
Appointment Update: Veronica utilizes 2-way SMS to re-schedule her car service since her flight is delayed.
Hotel Check-in: Using a mobile automated check-in program, Veronica receives her room number via the hotel app.
On-Site Promotion: Walking past a hotel beacon, Veronica receives a $15 off coupon for any hotel amenity and purchases a spa package with her discount.
Guest Room Request: Later, Veronica returns to her hotel room and requests towels from hotel staff via 2-way SMS chat.
Upcoming Flight: She receives a Passbook notification from the airline 24 hours before her flight home to check in.
Post Trip Offer: 2 days later, Veronica’s bank sends her a special credit card offer for VIP travel discounts via her bank app.