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Synergy Creative report - Bringing your company vision and values alive
- 1. How to bring your Vision&Values alive We conducted enlightening research with internal communication managers of large multinational companies to find out what actually works when it comes to establishing, creating, communicating and embedding a company’s vision and values into everyday practice. This is just a snapshot, for the full report email hello@synergycreative.co.uk Key learning points Leadership from the top A clear link between your Vision & Values and is essential for success your strategic plan is essential Think global, act local If the audience is diverse and global, keep 5 your language simple Creativity = effective Express in a creative and memorable way, Communication keep comms simple and flexible key learning points Put Vision & Values at the Your Vision & Values must guide all comms to core of all your comms retain consistency across the organisation People and engagement Create champions to drive your values, engage, managers and show how people can contribute Internal Comms Managers comments We reiterate values in all comms The size of our organisation is a challenge Make things local Link global and local strategy Creative must be memorable Everything we do needs to be framed in its context of the vision and values We defined our values from the bottom up Useful guides The engagement toolkit Planning a campaign 10 point plan How to create people engagement First things first Implementation ideas 1 Leadership support • urveys (online, face to S 1 Create visual impact face, work groups) 2 Get to know employees 2 Mix up and use a variety of media • tory maps S 3 Maintain momentum • ase studies and stories C 4 Plan your activity 3 Ensure bottom up and top • xperiential activities E down communications • iant values walls G 5 Engage your managers • nline forums O 6 Strong creative theme 4 Be clear on how everyone can • eam meeting activities T 7 Get the message out get involved and contribute • ideo V • ive events L 8 Implement the plan • osters/magazines/guides P 9 Feedback and evaluate • edicated intranet area D 10 Celebrate and reward • sk CEO sessions A success Get in touch for a copy of the full research report hello@synergycreative.co.uk Telephone 0117 962 1534 www.synergycreative.co.uk